Smart Help To Create New Retail Of Home Textiles

According to the world clothing shoes and hats net, intelligence creates new home textiles, and the Internet of things opens new retail outlets.

October 19th -21, 2017 China Home Textile Conference and the six three session of China Textile Association

Tongxiang convenes.

Gao Yong, secretary and Secretary General of the China Textile Industry Federation, said that in recent years, the China Home Textile Association has come up with new trends in line with the development trend of the industry.

The concept of large household and so on, to promote the development of the industry.

In addition, China international home textile exhibition can reflect the progress of home textile industry every year.

As one of the three terminal products, home textile products are developing rapidly.

It has ranked the top in the world.

This year 1-8 months, the home textile industry as a whole shows steady progress.

Exports continued to rise, and the above 1916 home textile enterprises, which were counted by the National Bureau of statistics, realized 186 billion 609 million yuan in the first eight months of this year, an increase of 7.38% compared with the same period last year. The profit was 10 billion 88 million yuan, an increase of 2.46% over the same period last year. The first time the profit growth rate was lower than that of the main business revenue growth.

Yang Zhaohua, vice president of China Textile Industry Federation and President of China Household Textile Industry Association, said that the main reason for the analysis is the continuous increase in the cost of main business, raw materials, dyes and packaging, and the increase in the proportion of three charges.

According to the introduction, the production and manufacturing technology of home textile enterprises in China is more and more advanced, and the product is becoming more and more intelligent, which promotes the pformation of the home textile industry from "manufacturing" to "intelligent manufacturing".

At the same time, the trend of scene display is obvious. Enterprises pay more attention to the application of experiential marketing and technology, and interact more with the audience. Virtual reality (VR) technology is expected to break the physical limitations of traditional exhibition area, bring profound channel change, and promote the innovative idea of production, marketing and living mode.

The autumn home textile exhibition held earlier in the past has captured intelligent technology and consumption upgrading.

"In the coming period, the hot spots of home textile enterprises should focus on three aspects: consumption, mode and technology."

Yang Zhaohua stressed that the development of home textile industry is returning to the quality of products. R & D has become an important driving force for the development of the industry, and the combination of technology, fashion and home textile products is imperative.

Therefore, the development of smart home is an important direction of home textile brand pformation.

With the coming of the age, China's home textile industry has entered a critical moment of pformation and upgrading and tackling difficulties. To promote cross-border integration and technological innovation, we should use the Internet thinking, cloud computing, big data, and Internet of things to speed up the development of the home textile industry. We should accelerate the formation of the home textile development pattern, take advantage of the weaknesses of the modern logistics network, take the initiative to make full use of the advantages of the modern logistics network layout and the rapid development of e-commerce, continue to promote channel innovation, persist in a chess game in the home textile industry, promote industrial upgrading and cooperation, actively apply the innovation and cooperation platform to help "textile power", and promote the smooth implementation of the "China made 2025" in the home textile industry, and accelerate the expansion of the "circle of friends" in the global textile industry. Yang Zhaohua pointed out that with the "big home"

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