How To Achieve Rapid Development Of Garment Industry In 2018
According to the world clothing and shoe net, the clothing industry is among the best in the industry.
The garment industry has undergone many large-scale reshuffle. Now it has been developing rapidly for a year. In 2018, the garment industry had eight big frustrations, it could not go away, and it disappeared. After walking, it could play for ten years.
1. Fabric Hom: small batch and multiple batches.
As the direct material for traditional clothing production, the biggest fabric should be faced with.
Individualization
Consumption trend.
This will make clothing orders smaller and larger.
In the links of textile materials, fabrics are finished products, and they are "raw rice cooked and cooked rice".
Once a certain type of clothing consumption is out of date, this type of fabric can only be stored.
Therefore, fabrics have the highest dependence on traditional design links.
Therefore, how to solve small batch and multi batch printing and dyeing will become a big hole in the fabric industry.
Otherwise, in the fast fashion increasingly popular today and in the future, the existence of large quantities of fabrics will inevitably face numerous "deep crater": either no order, or difficult to receive money, or directly into stock.
So,
Fabric
Industry channels and marketing changes may be a must to cross, and fabric business may become the front ladder of Kanmen.
Two, the design of canning: close to demand
The field of costume design is facing a dilemma: not advocating its own personality, designers will be useless; to assert their own personality, how to select accurate small customers in the public and form mass production is also a difficult problem that clothing designers can not solve.
Especially in the front-line market, consumption trend information is almost 0 of the time, fashion designers are living a very "forced" life: either design or fall into the trap, and if they are careless, they will get full warehouse stock.
Designers do not have enough capital to go to the market. First of all, they have to decide by the boss of clothing enterprises, and then judge by thousands of consumers' wallet.
Three, processing Hom: flexible supply chain
clothing
The challenge of production and processing links lies in the personalized consumption led market.
Therefore, large quantities of orders become dreams, many batches, small batch quick response orders become normal.
In the new era, garment factories have to cross several canthus to get wind and rain. First, supply chain channels are perfect and stable; two, online and offline multi-channel development; three, supply chain must be able to serve small batch and multi batch quick response; four, plan and operate their own brands, and prepare for rainy days.
These can not be used in the past. It is better to switch to others instead of starting up.
Four, brand ridge: sales are the source.
Brand operation will face a series of new considerations in 2017.
First, do not treat customers as improper "rations": therefore, clothing advertising must be changed from selling widely to selling and pleasing.
Two, do not regard the story as "rations". In the past, making a brand for "peace of mind" will make up a story.
But today or later, there is no story. As long as the customers are willing, even the newborn calves will be soaring. More and more brands will grow from 0 to tens of billions in 3 or even 5 years. Can people be brand names?
Three, do not regard advertising as "rations". Today, with the simplification of channels, customers who want to rely on advertising to open the market and want to put wool on their sheep will inevitably become increasingly unreliable.
With so much money to burn, what clothes do you make?
Five, equipment Hom: complete intellectualization, automation
First, there are many kinds of clothing. At the moment, only part of the process has been truly automated. There is still a long way to go in the future.
Two, from the closed traditional water production line to the fast reverse mode, only the equipment in China, many small and medium enterprises in China can not afford the high cost of the cost, many times become a slogan of response.
Three, equipment research and development is like clothing design, not paying attention to intellectual property rights patents. In the early stage, scientific research and development cost a lot of manpower and material resources.
Six, technological Hom:
More and more special, functional, bionic
First, wearing clothes for thousands of years is the most lazy day for people today.
Therefore, iron free processing has become the most standard process at present.
Two, I do not know whether it is to save material or attract the opposite sex. More and more tight clothing has become the current situation of high elastic fabric today.
Three, in order to best embody the beauty of the human body, designers are more and more daring and adopt many strange design elements. Often, the process fails to meet the requirements, which results in the creation of works and the embarrassment of products.
Four, the emergence of reactive biological fabrics may give us a new layer of skin, such as self monitoring, environmental monitoring, self repair, self tailoring, recharging, discoloring, and mastering cold and warm self.
Seven, cross boundary ridge: no boundaries.
The phrase "people are not as old as clothes and not as new" should be changed. The time that all smart smart clothes will accompany us may be a lifetime. Do you dare to change at random? After all, the clothes are functional, just like our mobile phones that can not be separated from our hands everyday, can we replace them freely?
With the continuous development of science and technology, we are seeking to produce high-tech smart skin clothing, integrating technology elements, plant elements, biological elements, information technology elements and so on. In fact, smart clothing itself is a very pboundary platform for ourselves.
Eight, talent's talent: unable to retain talents
Enterprises do not want to cultivate talents and enterprises do not know how to train talents. In the organizational system, there is a lack of talent survival and development environment, and lack of personnel standards.
Therefore, enterprises should not be eager for success, and must have psychological preparation for "one year not effective, effective in early three, and effective in five years".
We must not pursue "a hoe to dig a well" and "eat a fat man".
More interesting reports, please pay attention to the world clothing shoes and hats net!
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