• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    This Year Tmall Double 11 Online Offline Linkage Will Issue Tens Of Billions Of Shopping Allowance.

    2017/10/31 14:59:00 56

    TmallBrandShopping

    According to the world clothing shoes and hats net, since October 19th,

    Tmall

    Double 11 pre-sale activities on the platform have been opened.

    brand

    Launched a red envelope welfare, consumer

    Shopping

    Cars are getting more and more full, and the world is waiting for the miracle of sales coming in half a month.

     New retail wars for apparel brands: bayonets under the online subsidy line

    This year is the tenth year of Tmall double 11 Shopping Festival.

    In 2009, online shopping was not yet popular. At the weekend, stores were crowded with shoppers.

    At that time, Tmall, known as Taobao mall, still created 50 million sales in one day, which is the height of the e-commerce platform that era is hard to reach.

    10 years later, at 0 o'clock in November 12, 2016, Alibaba announced that double 11 sales reached 120 billion 700 million on that day and 2414 times from the beginning to the present.

    In the past 10 years, Tmall has been pformed, and the brand that has grown with it has also ushered in the spring of sale. The clothing brand that has experienced the cold winter is now fighting for the upcoming war.

    Online and offline linkage

    "The company is in the process of intense preparations. Since June, we have started preparations for personnel training, placing orders and so on. For this year's double 11, we have increased 700 customer service, now a total of 1000, and logistics has also arranged external reinforcement."

    La Natsu Bell, director of the electricity supplier Sheng Yiwei told the financial world weekly. From the beginning of the first flagship flagship store established by Tmall in 2014, La Natsu Bell grew up with Tmall.

    In the company's latest quarterly report, La Natsu Bell's business performance has become a bright spot of growth -- the online growth of Tmall as the main channel grew by 50.9%, just a month ago, La Natsu Bell has also been listed for many years.

    In addition to preparing for battle online, the battlefield is also a battlefield that can not be ignored.

    Sheng Yiwei disclosed that in response to the trend of smart stores, La Natsu Bell has been able to pilot the smart mirror from ten stores in this year.

    If you happen to come to a pilot store and get a dress to stand next to the fitting mirror, it will tell you how to match the clothes. If the matching clothing is sold out, it will remind you which stores will have or directly scan the code from Tmall, which will directly promote online sales.

    In the layout of smart stores on the way, men's clothing brand Mark Ed Faye also has new achievements.

    "Through the open ecosystem of Alibaba, during the Tmall 618 year, we launched the first new retail wisdom store in only a week."

    Zuo Jingdong, the general manager of the brand electric business, said that before trying on the smart screen, the consumers could automatically identify the merchandise ID through the Internet of things identifier, and not only push the model trial effect synchronously, but also present personalized content such as product introduction, evaluation and related collocation.

    In addition to the fast fashion apparel brand in China, Tmall, as the dual 11 initiator and main battlefield, is also preparing for surprises for consumers and businesses.

    In October 20th, Tmall held the second "double 11" global trend pageant in Shanghai. Many global fashion groups, brands, and 150 new products will debut in Tmall.

    At the same time, Tmall also released 52 11 posters jointly with NIKE and other brands. The first wave poster has been launched on the subway for the upcoming double 11 campaign.

    In logistics reinforcements, Alibaba's rookie logistics will cooperate with over 3 million couriers in the industry, invest 1 billion 500 million yuan to subsidize intelligent warehouses and business and logistics enterprises, and organize the trunk line vehicles, aviation charters and other resources will also grow by 30%.

    Tmall will also co branded retailers to distribute tens of billions of dollars in shopping allowances to consumers online and offline.

    Transformation of DNA

    At the end of 2016, Ma put forward the concept of "new retail".

    Alibaba group CEO Zhang Yong said, "new retail is driven by big data driven modern business people, goods and field reconstruction, the future electricity supplier is to digitize 100% of the business."

    Popularly speaking, the essence of new retail is to help retailers solve inventory and logistics problems while enhancing their shopping experience.

    For apparel retailing industry, the supply chain problem has always been the shackle of brand development.

    Especially in the fast iteration of the digital age, consumers are very keen on the popularity of fashion. Traditional fast fashion brands are being challenged by the brand of "super fast fashion" and the brand of Amoy brands.

    Gap, a casual clothing brand from the United States, is deeply impressed by this.

    Gap, general manager of e-commerce in Greater China, May, said that in the past, Gap produced new products and would be ready in half a year.

    That is to say, what customers always see in autumn is clothes next spring.

    Lagging product reactions can drain large numbers of consumers.

    In response to this pain point, Tmall built private data banks on the brand online through online centralized operations and data visualization.

    In the past, only those who had consumed the product could let the brand see details. Nowadays, people who click, browse or search will appear in the data bank.

    According to May, Gap has started to shorten its product life cycle a year ago with data banks' data empowerment.

    "Now we can observe consumer preferences and product sales through data, grasp the trend trend changes for the first time, cooperate with production and make a reservation, then produce clothes according to customers' preferences."

    After Gap, Topshop, Forever21, MANGO, ZARA and other famous fast fashion brands landed on Tmall, and reached an exclusive strategic partnership with Tmall.

    Tmall has become the latest position in the field of fashion clothing, whether it is a brand or a well-known brand, and it is backed by powerful users, data and technology marketing resources.

    Up to now, Tmall has attracted 90% of the world's fast fashion brands.

    The significance of Tmall is no longer just sales volume, but also an important platform for new retail pformation and construction in the future.

    "In the strategic cooperation with Tmall, our business has not only got resources, but also has the ability to innovate business models."

    Cooperative businesses said.

    More interesting reports, please pay attention to the world clothing shoes and hats net.

    • Related reading

    Hongkong Luxury Store Is Playing A "Metamorphosis".

    Market trend
    |
    2017/10/30 20:55:00
    57

    The Brand Will Become One Of The Battlegrounds Between This Year'S "Double 11" Business.

    Market trend
    |
    2017/10/30 20:45:00
    64

    There Are Many Kinds Of Red Envelopes In Double 11 Businesses.

    Market trend
    |
    2017/10/30 19:04:00
    83

    Ocean Terminal Layout New Retail, Accelerate Penetration Of Two Or Three Line Cities

    Market trend
    |
    2017/10/25 14:30:00
    98

    Retailers Turned Their Attention To The Younger 95.

    Market trend
    |
    2017/10/25 14:22:00
    167
    Read the next article

    Supply Is The Biggest Test Of 11 Pairs Of Tide Cards, And Axin Or Edison Chan Will Win 11 Of All Cats?

    On weekdays, tide cards are seldom discounted and often hard to get. Speaking of the trend culture, the Japanese tide brand Bape is one of the brands that can not be turned around. Hongkong I.T. group's acquisition of Bape soon launched the sub line brand Aape.

    主站蜘蛛池模板: 免费a级毛片无码免费视频| 成人免费视频网址| 国产欧美日韩精品丝袜高跟鞋| 四虎澳门永久8848在线影院| 久久久亚洲欧洲日产国码农村| 亚洲大片在线观看| 99久久精品国产免费| 激情久久av一区av二区av三区| 日日噜噜噜夜夜爽爽狠狠| 国产精品区免费视频| 免费中日高清无专码有限公司| 久久九色综合九色99伊人| 高校饥渴男女教室野战| 日本高清免费一本视频在线观看| 国产精品观看在线亚洲人成网| 免费在线视频a| aa视频免费看| 欧美精品videossex欧美性| 国产精品福利一区二区久久| 亚洲国产精品尤物yw在线观看| bwbwbwbwbwbw精彩| 色多多福利网站老司机| 最新国产在线视频| 国产小视频在线观看免费| 久久久久亚洲AV成人无码网站| 欧美极品另类高清videos| 日韩成人精品日本亚洲 | 夜夜爽夜夜叫夜夜高潮漏水| 人妻被按摩师玩弄到潮喷| 97久久精品亚洲中文字幕无码| 精品久久洲久久久久护士| 女人自慰AA大片| 听了下面湿透的娇喘音频| mm131美女爽爽爽作爱视频| 国美女福利视频午夜精品| 日韩中文在线观看| 四虎成人影院网址| 久久久久亚洲AV成人网人人网站 | 国产欧美久久一区二区三区| 亚洲小说区图片区另类春色| 99久高清在线观看视频|