Where Will Shahe'S Clothing Market Go?

At the end of last year, rumors of "Shahe Taobao merchants ran away" made Shahe's clothing market panic.

When the fragile "three low mode" can last, it is a question which Shahe people do not know.

Shahe, Guangzhou.

Shops are full of stories of counter attack.

Shahe is like a dream machine.

Those who dare to "eat crab" become the "Idol" of Shahe.

Suddenly the spring breeze comes.

Since last year, major Internet business platforms have entered the Shahe apparel market.

Vip.com, mogujie.com and mogujie.com.

However, at the end of last year, rumors of "Shahe Taobao merchants ran away" made Shahe clothing.

It is the doubts of Shahe's hearts that when people become worried and vulnerable, the low price, low quality and low profit "three low mode" can be sustained.

In the face of difficulties, some Taobao businesses have switched to many new platforms.

Here, as long as the delivery is fast enough and the price is low enough, a blood route can be found.

Other Taobao businesses began to learn from the pain, spend millions of money on quality inspection reports for clothing, improve the quality of products, and change the "three low mode" from the root.

Restlessness

According to the world clothing shoes and hats net, in December 2017, a white sports car valued at about two million passed through the streets and lanes of Shahe skillfully.

Several middle-aged men saw the circular brake lights turn red, and hurried to come forward to deliver cigarettes: "Yu Ge".

Yu Yu, the 14 year old boy, went away from home to work and worked as an ironing worker. Sun Yu opened a small garment factory and made a stall business.

As Shahe began to pform the wholesale market of the Internet, Sun Yu set up shop in spite of the opposition of his family, and caught the huge business opportunity of online shopping. Sun Yu had achieved an unprecedented success.

The story of Sun Yu is a miniature of Shahe.

As long as you enter the Shahe clothing city, you can not get rid of the noise generated by the contact between the cart and the ground.

There were people pushing the trolley on the trolley. They were stacked with green snake skin bags or black plastic goods. They used light coloured handwriting to mark buyers' receipt information for logistics delivery.

Shahe clothing city is a general name. There are many small wholesale cities such as Wanjia, Sha Dong, Yimin, Xintiandi, Chang Yun and so on. It is one of the three wholesale clothing distributing centers in Guangzhou, and the turnover volume is over ten billion yuan over the years.

Shahe's clothing market has never been as active as it is today.

In the 80 and 90s of last century, Shahe street was a small shopping street shopping by Guangzhou people. By the end of 90s, due to the proximity of GuangZhou East Railway Station, the logistics conditions were very convenient. Shahe street was demolished and began to pform from retail to wholesale.

Just after the pformation of the Shahe market order disorder, many businesses began to do business by setting up a shed at random. The cigarette butts, sewage and narrow space in the market have great fire hazards.

In the next ten years of planning and integration, the Shahe market has gradually developed into a large wholesale clothing market with complex multi-storey structures, wide square passages, and clear layout.

In 2014, Shahe Garment City, one of the wholesale clothing markets in Guangzhou, entered the Internet era. The Shahe market, which was developing rapidly with online shopping, quickly became a strong force in the category of women's clothing.

But the brutal growth time of Shahe businessmen is temporary, and problems are always caught off guard.

Data show that goods and quality problems and complaints from Shahe are also higher than those in other regions.

Some time ago, Shahe's "golden crown Taobao shop" rolls off the "run away" rumors, making Shahe's low, low quality, low profit "three low" business model more and more difficult.

Fines

When the slash and burn "three low mode" encountered difficulties, Shahe merchants began to find a way out.

Almost zero threshold "many spells" has become the choice of many businesses.

Shahe businessmen Tan Tian and their partners are selling more middle-aged and old women's clothing to attract consumers at low prices. Most of them are cheaper than Taobao.

This new business platform, which relies on WeChat drainage, has captured him with almost zero threshold requirements.

"Here is the delivery time."

Tan Tian said, "we must deliver within 48 hours, and we will be fined for overtime."

Tan Tian was fined eight thousand yuan for making more pens.

The huge fine made him remember this hard rule very quickly.

For this requirement, the customer service said that the delivery time is divided into 24 hours and 48 hours. If there is no delivery within the stipulated time, it will be deemed to be delayed delivery, and a fine of 3 yuan per unit.

In order to avoid fines, Shahe merchants used "ingenious" to choose to sell the defective products to consumers before the deadline.

In the eyes of many businessmen, the sale of defective products is a helpless move. "According to the regulations, the three fine within a year will be sealed."

Behind the "ingenious strength" of Shahe businessmen is the silence of buyers.

In the eyes of consumers, a woman's dress with a maximum of dozens of pieces applies for no reason to refund, and only a dozen pieces of freight will be charged.

A lot of App screenshots

In the view of some businessmen, a lot of fines are unreasonable at many times. "The production of large clothing such as down garments is very long. Once it becomes a burst, it will be very difficult to complete production and delivery within two days".

Some businesses also have a lot of complaints about "fines". "Powerful shopkeepers will not be sealed, as long as you have good relationship with Xiao 2".

"A lot of" fines policy, so that businesses do not need to consider the quality of good or bad, do not need to consider pformation and upgrading, only need to consider what can be sold on time delivery.

In order to deliver the goods on time and avoid being fined, Tan Tian revealed that in the winter last year, the women's wear sales market voluntarily gave up their winter clothes, such as down coats and overcoats, and sold only sweaters and sweaters.

However, for the three time of fines, many customer service reporters told reporters that they had not heard of such regulations.

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Low price

In 2016, we spent a lot of one hundred million dollars to spread the slogan "one hundred million people are spelling together" through the stage of "good voice in China". The advertising brought traffic and brought about the growth of sales volume. In a lot of external publicity, this platform is now called "two hundred million people are fighting a lot."

With the eye-catching ultra low price, many spelt out in the gap between Taobao and Jingdong.

Here you can find 3 6 sling vests, 8 5 sexy lingerie and 26 down coats.

The practice behind the price war of true and true weapons is familiar to Shahe people: the ultra low price women's clothing with a single profit of 1-2 yuan will have considerable profits after selling enough quantities.

In some people's eyes, this kind of super low price dress is not good or not. It's important to attract eyeballs. "Through the WeChat group to share, people who want to buy cheap will be cited."

As long as the amount of purchase is large enough, the "three low" mode of Shahe with low price, low quality and low profit can continue.

The pressure of survival brought by meager profits makes clothing quality and fabric qualification less important.

"Money is what we earn."

Some people in Shahe firmly believe this view.

As for the quality, they may have no time to take care of it now.

Differentiation

While some people in Shahe are investing too much, Yu Ge is fighting against himself.

However, in many people's eyes, "recently, Yu GE has a bit of magic."

In early December of last year, when Sun Yu returned from Hangzhou, he received more than 2000 clothes from his shop and checked the quality inspection unit. The quality inspection report of green A4 paper was almost filled with his office.

The cost of more than 120 yuan has been exploded in the circle, and some colleagues have come specially to visit it.

In fact, many, mogujie.com, vip.com, Jingdong and even foreign shopping platforms have come to him.

Each will tell Sun Yu about the advantages and future development. Jingdong's convenient logistics, vip.com's advantages in advertising, rely heavily on the huge flow of WeChat ports, and promise to promote resources to Sun Yu.

Sun Yu refused the invitation of other businesses to focus on his Taobao career.

On the Taobao platform, the sales volume of about eight hundred thousand pieces of women's clothing products gives him strength to influence the upstream and downstream industry chains.

Now, Sun Yu has rented a new factory and is expected to make the factory look new next year.

For suppliers, he has strict requirements, "if the quality is not up to standard, consumers are not satisfied, I will suspend cooperation with them."

In addition to the promotion of hardware facilities, Sun Yu also set up his own shooting base and model company, the Taobao shop to fully connect with the market, complete farewell to the "three low mode".

The clothing market in Shahe is in a period of stagnation. The Internet operators have the opportunity to choose their own platforms, and each platform wants to get a cake in the vast women's clothing market.

However, in Sun Yu's view, Shahe's past "three low" mode has come to an end, and the platform can not solve the fundamental problem. "The key is to enhance the quality and understand the market".

If the Shahe clothing market is likened to a bucket, then the quality of the product must be the piece of wood that determines how much water it holds.

More interesting reports, please pay attention to the world clothing shoes and hats net.