Where Is The Next Outlet After The Decline Of The Show?

According to the world clothing shoes and hats net, 2016 is hot.

"The new sales model has now declined from popularity to popularity.

At the beginning of 2017, Thakoon and Tom Ford stopped selling the mode of "show to buy", while others gave up just after trying a season.

Not very few.

The reason for this is that the massive inventory backlog and the high cost of Xiu Yi's purchase hampered its development.

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The CFDA has recently started looking for alternatives. In order to help designers speed up the pace of innovation, CFDA will now promote the intellectualization and updating of the production cycle of the supply chain. One of the key points is to avoid the risk of inventory while minimizing the waiting time between the conference and new products.

At the moment, the specific measures CFDA has found is to cooperate with a Nineteenth Amendment specializing in on-demand retail platform and production management company. This cooperation will benefit all CFDA brands including Calvin Klein, Tory Burch, Vivienne Tam and Michael Michael.

Nineteenth Amendment uses zero inventory mode of operation, customers can pre order through the online retail website of Nineteenth Amendment, or buy through boutique stores and department stores and other wholesale partners.

Once ordered, the goods will be produced in the factory of Nineteenth Amendment in the US and shipped within four to six weeks.

In addition to the fact that there are about 500 junior designer brands being sold through the platform, there are still more than ten factories in the company's partners.

In order to expand cooperation with CFDA, more than 60 factories will enter the production platform as partners in the future.

"Our purpose now is to figure out how you adjust the supply chain from start to finish," said Steven Kolb, chief executive of CFDA. "Designers have encountered the same problem.

Simple waiting can not buy goods, because consumers prefer to pursue something new. "

Amanda Curtis, co-founder and chief executive of Nineteenth Amendment, said that the company is trying to establish partnerships with more famous brands. "What we are doing is very similar to" show buying ", but we have no danger in pre inventory, which is also the lack of the mode of show buying.

For example, in New York fashion week, those who watch designer shows can view objects on the cellphone or online, specially designed for the Nineteenth Amendment platform.

If you buy an item, the production process will run, including fabric procurement, procurement, manufacturing and pportation.

And because all the projects are made in the United States, the turnaround time will not exceed six weeks.

In this process, designers and customers can view progress in real time.

At the same time, the designer can also choose to give the whole production to the platform, or leave only a small part of the product as part of on-demand manufacturing.

Wholesale partners can also be sold through the platform, and buyers can see the design of the samples, thus reducing the risk of inventory.

On the other hand, the on-demand production mode has also provided a new channel for designers to sell online.

A report released by researchers from Graham Newman Company (NewStore) shows that the offline shop level is less customer service than online.

At present, 19% of retail brands provide customer information to stores, while 7% of companies "provide shared access rights for store employees to view customers' online shopping cart".

NewStore said that consumers tend to buy brands that "use customer files and past shopping practices to enhance the current experience". Especially for smaller brand designers, it is an effective way to solve the risk of backlog by analyzing the expectations of consumers and the sales effect of new products through online browsing.

Stephan Schambach, founder and chief executive of NewStore, said: "physical stores and digital retailing are still separate.

"The brands that are won are brands that aim at shopping convenience like Amazon and create apple like store experience."

The company said that the other significant findings of the report showed that only one percent of the brand research was "upward selling or cross selling based on customer buying behavior or browsing behavior".

Curtis, who was once a designer before running Nineteenth Amendment, added that the company had a 7% e-commerce return, of which the sales commission of any product was 10%, while the designer could pay $20 a month to use his platform.

"We started with the advice of a small designer and did retail as little investment as possible.

But the whole industry, no matter the size, the struggle is the same.

All designers are considering the relationship between inventory risk, direct sales to consumers and the time spent on goods manufacturing.

What we do is to solve all this. "

However, compared to the "show buying mode", although the on-demand production can solve the inventory risk and shorten the supply chain time as far as the original sales mode is concerned, it is still necessary to consider whether the platform can guarantee consumers' demand as scheduled in the future.

In other words, the temporary replacement of the new sales mode of "show to buy" is still unknown in the rapidly changing retail industry chain.

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