Can Kobe Achieve NIKE As Well As Jordan?

According to the world clothing shoes and hats net, Jordan signed the contract.

At that time, it was the most difficult time for NIKE. It can be said that Jordan saved NIKE and NIKE also made Jordan.

For NIKE, the status of Jordan and Kobe is quite different.

Jordan's success is inseparable from the push of the times, just catching up with the promotion of NBA all over the world.

Before becoming an alliance, Jordan became a "national Idol".

From the video of the draft shows, you knew that the big dream at that time and Bowie basically locked in the top two, so Jordan was a popular flower visiting team, and many teams wanted to pick him up by visiting him, but the Bulls didn't sell it.

As we all know, the 84 year was a great draft year. Olajuwon, Bao Wei, Jordan, Barkley and so on were all players that NIKE wanted to sign.

But at that time, the NIKE was no less than the present. At that time, NBA was only a small market share by CONVERSE and Adidas rulers, NIKE, and they urgently needed to enter NBA.

At that time, NIKE was prepared for $2 million 500 thousand, and the plan was to distribute the money to Jordan, Bowie and Barkley in 1984.

But Vaccaro, a Nike scout, is a loyal powder of Jordan. Many people read Vaccaro's first performance on Jordan's performance. He suddenly became "surprised". He realized that the young man had great commercial value. He proposed to Nike that he could sign Jordan, even if it costs 2 million 500 thousand.

You know, at that time, only Jabbar had $100 thousand a year in NBA.

Contract! What grade was Jabbar in NBA at that time?

How can a rookie get such a large player contract? NIKE is bound to be opposed by many people.

With Vaccaro's constant persuasion, NIKE began to reconsider Michael Jordan and finally made him a $2 million 500 thousand 5 - year contract.

But do you think 2 million 500 thousand dollars can touch Jordan?

NIKE was totally out of Jordan's eye at that time, and NBA was popular only with CONVERSE and Adidas.

When NIKE opened a $2 million 500 thousand contract for 5 years, Jordan went to the NIKE exhibition to try on almost all the shoes of NIKE, but he still did not mention his interest.

He is still more inclined to Adidas.

But NIKE won the game, and Adidas did not choose to match the NIKE's $2 million 500 thousand grand contract, thus releasing the future basketball God Michael Jordan.

NIKE also gave Jordan the best welfare: NIKE and Jordan's agent Falck together plan the world famous "Air Jordan" production line. At the same time, every time they sell a pair of AirJordan, Jordan can get 25% of the profits. Jordan also gets the corresponding equity.

Of course, NIKE has added additional conditions for insurance, including the best rookie of the year, the All-Star, the average 20+ and the sales of $4 million in 3 years. If Jordan fails to complete the 4 tasks, the 5 year contract will be terminated two years ahead of schedule.

It is precisely these conditions that led to the birth of the flying Jordan. Jordan completed 4 tasks perfectly in the rookie season, won the best Rookie Award, got 28.2 points in the season, became the All-Star starter in the rookie status, Air Jordan spent only 70 million months in sales in 3 months, and soon the sales volume exceeded 150 million dollars.

Among them, NIKE and Jordan's "ban wear" storm is a perfect marketing tool, a fine of $5000 for a match, which has returned to NIKE and Jordan's 100 million talents.

NIKE's staff later recalled: "when you tell them they can't do anything, they have to do it."

Today's Jordan Brand. is a giant in the shoe industry, and Jordan, who owns the right to split, is very profitable.

From 2000 to 2012, Nike sold Jordan's shoes to more than 500 million dollars, and in other areas, Jordan's assets easily broke one billion.

Kobe also did well in the business field. There were lots of commercial contracts and his own company, but compared with Jordan, it was still far away.

To put it simply, Jordan is equivalent to NIKE's entrepreneurial partner. With the growth of NIKE, Jordan and NIKE have long been inseparable. Kobe is just an operation for NIKE to grow up.

Just like on the court, Kobe can only get close to Jordan, but it is impossible to surpass him.

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