LENZING Is Redefined As A Professional Product Of Lan Jing Group, Which Is More Environmentally Friendly.

"LENZING" is a professional industrial brand to provide intelligent solutions from plant-based sources.

LENZING fiber is widely used in a range of industrial products, including LENZING series protective clothing series, LENZING jeans working clothes series, LENZING JE packaging series, LENZING agriculture series and LENZING engineering products series.

In May 24, 2018, Atlanta / Lan Jing - Austria Lan Jing group ("Lan Jing") released the professional industrial brand LENZING LENZING on the 22 day in Atlanta, North America (US) international industrial textiles and nonwovens Exhibition (Techtextil Atlanta), providing an intelligent solution for plant source based on environmental production technology.

The LENZING brand is covered by a wide range of industrial applications, from agriculture to engineering products, from packaging to protective clothing and work clothes.

In addition, the LENZING brand will also be positioned in biorefinery business.

Robert Van de Kerkhof, chief business officer of Lun Jing group, said: "in order to remain competitive in an evolving business environment, len has decided to start a new voyage and adopt a new brand promotion strategy to streamline the company's brand portfolio, better protect and defend the company's trademarks, and avoid inefficiency and inconsistency to the maximum extent.

The new brand promotion strategy is based on our sCore TEN strategy. At the same time, we will continue to strengthen our expertise in the field of specialty fiber, innovate with customers and partners, and bring breakthroughs to the market.

By redefining the LENZING brand, we can focus on the use of plant sources, the product of global demand.

In order to deal with challenges that are very challenging in the future.

LENZING, as a unique product brand, was born to satisfy the specific needs of the customers in the industrial application of Lan Jing group.

The products of LENZING's brand include:

The LENZING LENZING protective clothing series is mainly made of environment-friendly production technology of FR fiber, which has the characteristics of natural flame retardant and breathable.

The LENZING 2014 protective clothing series can be applied to fire fighting, military and police clothing, arc protection, metal splash protection, petroleum and natural gas industry and motor racing.

The LENZING jeans garment series is focused on the production of LENZING LENZING and fiber J. modal fiber to meet the needs of a range of everyday consumer fabrics.

Two kinds of fibers are processed by continuous process, composting and biodegradable, soft skin and not easily damaged, while ensuring comfort, durability and adjustable body temperature.

The LENZING LENZING packaging series mainly uses LENZING LENZING and fiber J. modal fibers to provide an environmentally sustainable solution that can be certified through food contact compliance.

This series is used in tea bags, coffee soft bags, plant nets and environmental protection bags.

The LENZING series agriculture series mainly adopts LENZING JE Lai cel fiber. It has been certified by food contact compliance. It is not easy to damage, biodegradable and composting.

The key applications of the LENZING agriculture chain are agricultural ropes for agriculture and gardening.

The LENZING LENZING engineering product series mainly adopts LENZING LENZING and fiber optic fiber. It is mainly used in the field of technology, such as electric separator, filter medium and coating fabric.

(LENZING) biorefinery and byproduct series provide a range of bio based products to optimize wood sustainable production to eventually integrate cellulose and fiber production.

The main products of this series include food grade LENZING, bio based acetic acid, LENZING biobased glucuronic aldehyde, LENZING bio based magnesium lignosulfonate and LENZING sodium sulfate.

"In recent years, we have noticed that industry partners are gradually improving the value chain pparency and promoting sustainable development by increasing the use of renewable raw materials," said Bernard Alowonou, vice president of industrial applications at Lan Jing group.

The release of professional industrial brands allows us to adapt to these trends and expand cooperation between Lan Jing and global customers and partners.

We always remember to promote industrial application innovation and turn carbon dioxide and sunlight into high-performance products.

This combination with our existing and newly established cooperative relationship has made us a model for promoting the development of circular economy.

Textile fiber flagship brand launched earlier this year

After that, LENZING brand of industrial brand is the professional brand of second Lan Jing group.

Harold Weghorst, managing director of brand management of Lan Jing group, said: "releasing LENZING brand will help improve the comprehensive product portfolio of Lan Jing, including textile fibers, nonwovens and industrial applications.

In combination with the targeted communication program, the brand new structure will enable us to enhance clarity and visibility and enhance exposure in different industries.

We will continue to work closely with our customers and industry partners to promote innovation in functionality, performance and sustainability through products we provide in the global industry value chain. "

About LENZING accelerator

LENZING is the professional industrial brand of Austria Lan Jing group.

The brand has led the global standard of sustainable development, providing an intelligent solution from a plant based source with advanced performance and environmentally friendly production technology.

Through the FSC PEFC or forest certification system accreditation scheme of the forest management committee, the LENZING certification brand fiber can be biodegraded and derived from natural forests and sustainable management of afforestation.

The LENZING brand solution covers a wide range of industrial applications. Branded products include LENZING 2014 protective clothing series, LENZING jeans work clothes series, LENZING LENZING packaging series, LENZING agriculture series, LENZING engineering products series, LENZING bio refining and by-products series.

The main fiber types include LENZING, Lesel, LENZING Jordan modle and LENZING yen viscose.

The development of LENZING e solutions is based on innovative technologies such as FR technology, REFIBRA technology, Eco Soft technology and Eco Color technology.

About Lan Jing group

Lan Jing group is an international company that produces high quality fibers from renewable raw materials by using environmentally friendly innovative technology.

These fibers provide a basis for a wide range of applications in textiles and nonwovens, as well as in work clothes and protective clothing as well as industrial applications.

Lan Jing set up international standards for cellulose fibers with excellent quality and innovative strength.

The group has 80 years of experience and is the only company in the world that can produce all three generation lignocellulosic fibers in large scale. It has the following brands: TENCELTM, VEOCEL, LENZING and other specialty brands.

Lan Jing group is a global innovation leader with REFIBRA technology cycle recycling technology, LENZINGTM ECOVERO ECOVERO brand name recognition fiber and TENCELTM luxury brand laxle filament fiber and other innovative technologies and products.

The success of LM group is based on customer first. It always focuses on customers and focuses on innovative ideas, advanced technology and superior quality.

As the most sustainable company in the industry, Lan Jing adheres to the principles of sustainable management, adheres to strict environmental standards, and achieves many international sustainable development certifications, highlighting the environmental commitment of the group.

Apart from the core business of fiber products, Lan Jing group is also actively involved in the field of engineering and plant construction, mainly for its own plant and external customers.