• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Nike Led The Basketball Market Downturn, Many Brands Intend To Come In.

    2018/7/31 11:06:00 76

    NikeBasketball MarketAdidasPuma

    This summer is probably the strangest of NBA's off-season.

    Despite all kinds of news about the decline in sales of basketball shoes (mainly Nike), in just two months, a lot of non traditional basketball shoe companies suddenly revealed interest in the market in addition to the shocking Lebron James's spanfer to the Lakers.

    The latest news is that in July 27th, Puma announced an agreement with WNBA (the US women's Professional Basketball League) to become an official footwear sponsor of the league. This is the first professional sports league spanaction that Puma has returned to the basketball court since 6 this month.

    As an official sponsor, Puma will be able to use the logo of the alliance and the image of WNBA players. This is basically in line with the positioning of Puma in the past few years.

     One

    Since the official announcement in June, Puma has signed NBA four rookie Deandre Ayton, Marvin Bagley III, Zhaire Smith, Terry and Terry, one of which is ranked first. In addition, the brand also found the NBA legendary player, Walt Frazier Clydes Clydes, signing the lifelong endorsement contract, and announced that hip-hop singer Jay-Z will be the creative consultant of Puma's new basketball business.

    Basketball market share of more than 90% cents is in Nike's hands. Most of the players -- from James to a new star who you may not pay much attention to -- are signed with Nike. The rest of the market is left to Adidas and Under Armour. In 2017, sales of basketball shoes in the United States dropped by 13% over the peak of 2015. In the coming season, there are still too many free signing players on the pitch.

    Nike's basketball shoe business (excluding Jordan brand) has been declining in the past few quarters, basically equivalent to the overall stagnation of the basketball market. However, under such circumstances, some strange characters began to appear, including the Big Baller Brand, which was dubbed into the Stadium last summer and was dubbed "big mouth Daddy". The Losangeles Lakers guard Lonzo Ball founded its own sneakers brand, because it was particularly expensive (495 US dollars) and the amount of fans on the social network was amazing. industry Concern.

    At the same time, Adidas is still trying to link basketball with the street trend. Following this spring's NBA All-Star weekend, the brand of the casual shoes Crazy BYW, inspired by basketball shoes, was launched after the match between the east coast and the Rapper coast.

    Another basketball related clue is a Twitter:7 28 month. Kanye West released a hand-painted draft, which is a new series of Yeezy 2019 year old sketches, with adding basketball (plus basketball).

    What kind of market changes this Twitter will eventually cause is unknown. But from past experience, Kanye's prediction is always Adidas's will. To some extent, heavy. Basketball shoes There is a similar resemblance to the shoes that are very popular nowadays, but the Sneaker collection market represented by Jordan has nothing to do with those sneakers launched by luxury brands, and Yeezy's next season may want to break this line.

    As for Under Armour, although the fifth generation of curi was released on schedule Signature shoes But the brand was quiet in the summer and did not sign any promising draft players.

    Eric Tracy, an analyst at Buckingham Research Institute, thinks Puma will enter basketball at this point. market It is true that we must face the monopoly of giants. But from the brand preference to Jay-Z and retro (legendary players) endorsement, Puma may be able to affect the sales of Jordan brand during the replacement period. The latest WNBA contracts can also bring the influence of the female market to them.

    Basketball market rekindled concerns and perhaps leisure. Running shoes The competition is more and more intense. For example, Puma players who relied on retro running shoes to refire are seeking new growth points.

    However, the report that New Balance may enter the stadium will be somewhat puzzling. After all, New Balance has never been the main player in basketball field, and has little history. It has done well in football matches in the past year, thanks to its cooperation with Liverpool. According to the sports illustrated, New Balance is currently interested in signing the Gordon Hayward of Boston Celtics, who had previously worked with China's PEAK.

    • Related reading

    Affected By Trade Wars And Devaluation Of RMB, The Profit Margin Of Yuyuan In The Middle Period Was At Least 40%.

    Industry dialysis
    |
    2018/7/30 15:23:00
    219

    Tariff Cuts Can Stimulate The Price Of First Tier Luxury Goods Can Attract Consumption Reflux?

    Industry dialysis
    |
    2018/7/28 14:01:00
    107

    Market Value Evaporates To 90%! Is It A Case Of Domestic Sports Brand Crisis?

    Industry dialysis
    |
    2018/7/28 13:56:00
    110

    How Do Fashion Brands Price Products?

    Industry dialysis
    |
    2018/7/27 14:30:00
    30

    How China'S Luxury Goods Go To The World Is Playing A Decisive Role.

    Industry dialysis
    |
    2018/7/25 11:43:00
    81
    Read the next article

    駱駝厚積薄發 祭出“三駕馬車”玩轉新零售

    CAMEL駱駝希望借助電商厚積薄發的力量,駕“三駕馬車”,立足消費大數據推進供應鏈變革。駱駝集團董事長萬金剛表示,“我們看到門店形態發生了急劇的變化:各類美妝體驗店如雨后春筍般出現;AR和各行業?的交融愈加深入;數字支付、圖像識別、智能科技等技術賦能門店效率和體驗的提升……”

    主站蜘蛛池模板: 日本亚洲中午字幕乱码| 爱情岛论坛网亚洲品质自拍| 成人亚洲欧美激情在线电影| 免费无码黄网站在线观看 | 成人免费观看网站| 免费永久国产在线视频| 91香蕉国产线观看免费全集| 欧美啊v在线观看| 国产又猛又黄又爽| 一本久久综合亚洲鲁鲁五月天| 特级毛片A级毛片免费播放| 国产精品午夜高清在线观看| 久久婷婷五月综合97色一本一本| 美女被免费视频网站a国产| 天堂√在线中文官网在线| 亚洲一区第一页| 色吊丝中文字幕| 在车里被撞了八次高c| 亚洲AV色吊丝无码| 精品视频一区二区三区在线观看| 在现免费看的www视频的软件| 亚洲aⅴ在线无码播放毛片一线天 亚洲aⅴ无码专区在线观看q | 好大好硬好爽免费视频| 亚洲成a人片在线观看精品| 颤声娇是什么意思| 天天视频官网天天视频在线| 亚洲专区区免费| 美国式禁忌在线播放| 国产视频一区二区在线观看| 久久亚洲精品人成综合网| 玩弄放荡人妻少妇系列视频| 国产成人精品一区二区三区免费| 一级毛片免费播放男男| 欧美巨大精品videos| 四虎影院wwww| 18videosex日本vesvvnn| 成视频年人黄网站免费视频| 亚洲欧美日韩精品久久| 色综合久久久无码中文字幕| 国内精品久久久久久久97牛牛| 久久天天躁狠狠躁夜夜2020一 |