Revenue 1 Billion 81 Million, The Main Brand Of The Song'S "Area Four" Or "One Drag Four"

On the morning of August 23rd, Domestic listed garment enterprises Grace The semi annual report for 2018 was released. The operating income reached 1 billion 81 million yuan during the period, an increase of 39.15% over the same period last year. The net profit attributable to shareholders of listed companies was 161 million yuan, an increase of 32.28% over the same period last year. The net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was 160 million yuan, up 25.07% from last year. At the end of the reporting period, the total assets of the company were 3 billion 490 million yuan, representing a decrease of 2.14% over the same period last year.

Brand:

The main brand ELLASSAY main business revenue was 446 million 63 thousand and 200 yuan, an increase of 14.87% over the same period last year.

Acquisition of brand LAUREL Revenue 52 million 253 thousand and 200 yuan, an increase of 26.81% over the same period last year.

The acquisition of brand Hardy revenue was 246 million 866 thousand and 600 yuan, an increase of 26.42% over the same period last year.

The acquisition of brand IRO achieved an income of 243 million 556 thousand and 700 yuan, an increase of 150.79%.

Acquisition of brand VICIENNE TAM The revenue is 2 million 672 thousand yuan and the gross profit margin is 67.15%.

According to the channel:

It is 569 million yuan in the offline store. Increase in the same period last year 24.62%, gross margin was 72.51%, down 2.96 percentage points from last year.

Offline distribution outlets to achieve 422 million yuan, an increase of 59.25% over last year, gross margin of 66.92%, down 1.10 percentage points from last year.

Offline sales account for 95.44% of the total revenue business.

The total revenue of online sales is 45 million 221 thousand yuan, accounting for 4.56% of the total business, and the gross profit margin is 53.72%.

Many brand strategy has achieved remarkable results.

As of the end of the reporting period, there were five fashion brands under the banner of song, which brought great benefits to song. It is understood that the five major brands of the company are mainly light luxury or high-end, covering different segments of the market, facing different consumers and meeting the needs of consumers. ELLASSAY is mainly for fashion, elegance, quality of life of modern urban women; LAUREL is for rigorous, positive and confident women; Ed Hardy category includes men, women, children's wear and sports, home series; IRO category covers men's and women's wear, fashion and personality of the young people; VIVIENNE TAM design combines Oriental elements and international fashion, including clothing, handbags, jewelry, perfume and many other categories, services focus on tailoring and design of high-quality female customers. Among them, ELLASSAY is the main business brand, and the total number of shops in the reporting period is 312. The average monthly sales increased by 10.3% over the same period. The total number of shops in LAUREL was 35, the total number of outlets in the world was 35, the number of sales outlets exceeded 1000, covering more than 30 countries, and the total number of shops in the Ed Hardy phase was 165. Its 100 billion electricity suppliers also contributed better business revenue, an increase of 69.47% over last year.

More and more clothing enterprises begin to take the road of multi brand expansion. In the new consumption era of brand choice and new pattern, consumers are eager for brand design and product innovation, and the awareness of uniqueness, quality and freedom of the younger generation is beginning to awaken. Multi brands will be beneficial to the effective allocation and management of enterprise resources and more conducive to enhancing the competitiveness of the company.

Although the brands of the group were showing a rapid growth trend, it is worth noting that the total assets of the company have shrunk slightly. At the end of the same quarter, the total assets of the company declined 3 billion 604 million yuan, but the specific reasons for the decrease in total assets were not clearly stated in the earnings report.

Women's clothing industry has huge market and prominent advantages.

According to Euro international statistics, the market size of women's clothing industry is about 923 billion 200 million yuan in 2017, and it is expected to reach 10565 billion yuan in 2020. The market has huge market capacity and strong demand. In the Chinese market, garment enterprises that occupy brand advantage and influence will be able to seize market space. As a garment enterprise that has been in operation for many years, it can provide excellent technology and experience for its brand.

The offline terminal store is the main source of revenue of the company. Therefore, it attaches great importance to the operation of terminal stores, and has strong operational experience and ability in this regard. Through practice and information system construction, the company has successfully copied the successful experience of its main brand to other brands, promoted brand development, improved terminal operation capability and enhanced efficiency. At the same time, Alice also introduced the SAP system to achieve timely allocation and unified planning of resources in various regions, and timely cope with all kinds of risks and unexpected situations. Through this system, enterprises can master the retail and inventory situation of goods, provide timely and marketable products and services to customers, and effectively control the company's inventory. At present, the response cycle of the product is compressed within 8 days.

According to the results of the report, the company will continue to maintain its high-end positioning and continue to take M & A as a breakthrough in the future, introducing high-end or light luxury brand positioning, expanding the brand matrix, and enriching the company's brand lineup. In order to make joint development of several brands and steadily enhance the company's performance, he will invest more in the design and management of its brands in the second half of the year, actively invest in design, R & D, channels and supply chain resources, integrate collaborative resources to promote the rapid growth and layout of brands, focus on the core business circle and optimize the quality of channels.