Let'S Talk About Fashion Trends And Discuss The Industry Circulation. China, Chengdu, One Of The Leading Designers, Channel Innovation Forum.

In August 23rd, guided by the Federation of China textile industry, sponsored by the Circulation Association of China Textile Industry Federation, supported by the Chengdu Expo Bureau, Chengdu Business Committee, Chengdu Chenghua District people's government, China Textile Design Forum, China Textile and apparel e-commerce alliance, Wuhan international fashion center, Chengdu Star Hong Investment Co., Ltd. and Chengdu China Technology Co., Ltd. hosted the grand channel of China (Chengdu), the leading channel innovation forum in Chengdu dragon Dream Hotel.

The forum is full of guests.

Vice president of the Circulation Association of China Textile Industry Federation, President of textile and clothing weekly magazine, Qian Jin, assistant general manager of China Textile Federation, Yu Minjing, general manager of China Textile Design Center, Deng Xu, vice mayor of Chenghua District people's Government of Chengdu, Chengdu, vice president of science and technology, Yan Junming, chairman of China Textile and garment e-commerce Federation, Fang Zeming, Dean of the Department of fashion, Academy of Fine Arts, Fujian Normal University, etc., attended the event, and hundreds of designers from Beijing, Shandong, Zhejiang, Jiangsu, Guangdong, Chengdu and other places gathered on the scene, from a number of angles to talk about the new development path of Chinese designer brand under the background of synchronous upgrading of technology and consumption.

The forum is chaired by Yu Minjing, assistant general manager of China Textile union branch and general manager of China Textile Design Center.

Break through traditional thinking.

Garment industry as a traditional consumer goods industry, with the rapid rise of China's economy, people's living standards have been greatly improved. This also makes the clothing terminal consumption gradually revival, has entered the pformation and adjustment period, and is facing new changes in consumption escalation and demand diversification.

Qian Jin said that at present, new era, new design and new trend are emerging. The scale development mode of China's clothing industry in the past is giving way to value driven development.

The use of design empowerment has become the core link of the pformation from industry to value.

On the other hand, the dual needs of consumption upgrading and industrial upgrading are urging the industry to accelerate its pformation and upgrading.

Only by combining fashion creativity, innovation and technology and business circulation can we create new business models that meet the needs of the new era and the trend of new industries.

In his address, Chenghua District actively set up Chengdu.

The platform continues to promote the development of fashion industry. After successfully hosting the first China (Chengdu) fashion industry Internet Conference, this year will continue to host the second event and declare it one of the 2018 Chengdu key exhibition projects. It will enhance the scale, expand the scale and optimize the quality.

Leaders of China's clothing industry and hundreds of designers from all over the country gathered here at this forum to strengthen communication and exchanges, share opportunities for development of the industry, and provide new ideas and directions for the development of Chengdu's fashion industry. This will help Chenghua District take the lead in taking the core city's cultural industry development as the core of innovation.

As a typical representative of the business model of innovation and fashion, Yan Junming introduced the positioning and advantages of the platform.

At present, under the mainstream trend of Internet dominated channel change, industrial chain capacity overcapacity, consumption upgrading and consumption depth segmentation, fashion industries dominated by textiles and clothing urgently need to build new circulation and new retail mode.

How to better grasp the Internet innovation technology, build a collaborative platform for fashion design, and create a new fashion circulation mode has become the important task of realizing the pformation of China's fashion industry.

The technology takes the retail terminal as the core, integrates online and offline sales, integrates upstream and downstream resources, and uses Internet technology to carry out big data analysis, so as to achieve precision marketing and build a full channel ecosystem with retail terminal as the core.

Innovative business models.

In recent years,

The most dynamic energy behind the change is the integration of Internet technology and industry chain.

Experiential consumption, virtual reality and live broadcast pformation have made the scene selling and net red business hot, becoming the outlet of fashion retailing industry.

In the era of "Internet +", traditional industries and

Cross border integration has become the mainstream issue of the times, and design is no longer a simple drawing and draft.

How to break through the traditional thinking of garment industry development and strengthen the pformation and upgrading of the industry is the most concerned topic for fashion enterprises and designers.

In the face of a rapidly changing social mode, China's garment industry is facing the era of slow growth and consumer sovereignty. Meanwhile, innovative business models such as designer workshops, public innovation space and brand incubation platform have sprang up everywhere.

Technology development promotes commodity operation from shelf sales to more personalized, Scenario Oriented, community-based sales mode.

The forum specially invited representatives from Beijing, Zhejiang, Fujian, Shandong, Shanghai, Guangdong and Chengdu to share ideas, thoughts and experiences.

The diversified development of the garment industry in the times.

Designers generally believe that at present, famous brands at home and abroad are using big data, supply chain management and other scientific and technological means to improve product design and establish interaction with consumers.

Designer brand should grasp the trend and embrace the spring of science and technology.

At present, the growth of designer category is developing from start-up stage to growth stage. In the next ten years, Chinese designer brand gold will be ten years.

During the event, with the support of the Circulation Association of China Textile Industry Federation, the General Assembly initiated the establishment of the China fashion creative design alliance. By gathering the national design power and integrating the high-quality industrial resources, the pattern innovation and design innovation of the clothing and apparel industry in Southwest China should be taken as the key content and better serve the domestic market.

To jointly promote the upgrading and development of Chengdu's garment industry and embrace a new era of integration of technology and fashion.