New York Fashion Week Joined Hands Tmall Tmall China Japan Second Quarter Strong Lineup

Alibaba's Tmall and Centrino fashion will jointly hold "New York fashion Sunday cat China day" in the 2019 spring summer September 10th fashion week in New York in the second quarter.

JNBY, Particle Fever and Angel Chen will take this opportunity to first visit the official schedule of New York fashion week.

In addition, Opening Ceremony will also hold the China Japan flash store during this period.

Tmall China day second season Poster

Tmall will be ahead of China.

The lifestyle and entertainment company Centrino fashion, 1o September, is coming soon.

This season, there will be three representative Chinese women's clothing design brands landing in New York fashion week.

They are China's most influential commercial designer brand JNBY, China's leading independent sports brand Particle Fever (particle craze) and Angel Chen, one of the most popular young designer brands in China.

According to Suntchi, China's exclusive strategic partner of CFDA (the American Fashion Designers Association), compared with the previous season, the "Tmall China Japan" will be more diversified this season.

In addition to the 2019 spring summer series of the above three brands and the invitation of North American mainstream retailers and buyers to China Japan Showroom to observe orders through fashion shows, two units of China Japan Forum and China Japan flash store will be added.

The cross industry presents the strength of contemporary Chinese design, helping Chinese brands and designers gain more attention in the stage of New York fashion week and the North American market.

The first season of "Tmall China day" held in February 7th this year is the first time that Chinese brands have appeared on the stage of the international fashion week in the name of "National Day".

Lining, Taiping bird, Chenpeng and Clot, four Chinese brands with different styles, landed in New York, attracting more than 800 international industry authorities and more than 300 top international media attention.

Once released, Tmall China day has gained 1 billion 500 million exposure of the international media, and the discussion volume of over 20 million of domestic micro-blog topics has triggered the "China Japan effect" in the markets of both China and the United States.

The success of Tmall China Japan in the first quarter is not confined to the media.

The brands involved have gained substantial returns.

In the capital market, Lining's share price rose 50% in a single month after the "Tmall China day" and its total appreciation was HK $6 billion.

After being released online, Taiping bird was invited to cooperate with overseas buyers and fashion funds after its release. Chenpeng's global retail channel doubled from more than 40 to more than 80, and the number of North American retailers increased by more than half. Clot's release show was also the debut of the 15th anniversary brands. CLOT interpreted the Street Couture from the trend of the street and interpreted it as the trend of the world.

The second quarter of "Tmall China Japan" focused on the fierce competition of the international women's clothing market.

It is reported that members of the Advisory Committee on "Tmall China Japan" this season include BoF 500 member CFDA CEO Steven Kolb, Opening Ceremony founder Carol Lim & Humberto Leon, Deputy Secretary General of Shanghai Fashion Week Organizing Committee Lv Xiaolei, Tmall apparel general manager Liu Xiuyun, and

Founder and chief executive officer Tao.

Through strict internal selection, the three brands that landed on the official schedule of New York fashion week were finally selected.

These three brands not only represent 3 entirely different categories of Chinese women's clothing design brand, but also represent 3 styles of contemporary Chinese women: JNBY's intellectuality, Particle Fever's pioneering spirit, and the rebellious spirit of Angel Chen, breaking the traditional impression of the western world on Chinese women.

When JNBY was founded in 1999, it insisted on the aesthetic, implanting products of "modern, dynamic, interesting and calm". It was committed to providing fashionable and classic essential items with novelty.

The brand is devoted to the research and development of materials and the enhancement of the design emotion through the wearing experience.

Clothing and store design have been carefully considered to reflect the spirit of life of "Just Naturally Be Yourself" and bring new interesting experience to the public.

Li Lin, the founder of the brand, told BoF: "I hope to update the brand dynamics with the help of this New York fashion Sunday cat China Day campaign, enhance the international attention of the brand, and strengthen the domestic consumers' awareness of the JNBY brand.

At the same time, it is hoped that more JNBY shops can be opened on the basis of the good market in North America. "

Particle Fever has positioned itself as the first independent sports brand in China.

Using an unconventional experimental attitude to design every sport wears, and go further in technology, aesthetics, function and even value.

The brand has a higher demand for creativity. It is a few people who own their own product patents, and have built the sports brand of experimental visual and installation art teams. They are free to practice all sports wear related pioneer programs from the multiple perspectives of Internet, art, technology and culture.

Not long ago, Wang Ju, who exploded in the Internet, got a lot of attention on the cover of the Chinese version of T, which was put on the clothing of Particle Fever.

"New York has the most interesting sports spaces and sports in the world. We feel that we will have a lot of room for ourselves as an independent sports brand."

Particle Fever's CEO person nine Jin told BoF: "we regard this China's day ahead as the whole experiment.

Now that we have openly recruited a mysterious omnipotent team, we will announce the selection of people in the official channels of the brand. Maybe they are in a stunt. Perhaps the composition of the staff will shock everyone's eyes. We hope to show the most unexpected way of sports wear in contemporary China's independent aesthetic consciousness in the last show.

This is a big experiment. "

BoF 500 member Chen Anqi graduated in 2014.

I-D was named the first five designer to graduate in the year. She founded the same name brand Angel Chen in the same year and won the Ones to Watch award of Fashion Scouts.

Since 2017, the brand has been released in Milan fashion week.

"New York is no stranger to me.

I practiced in New York for a year in University. In an exhibition at Chelsea, I discovered my favorite contemporary American artist, Jean Michel Basquiat, and was deeply influenced by it.

If London is the soil of enlightenment, then New York is indispensable to me.

Chen Anqi told BoF: "this is a great honor to be invited to participate in China day, and I hope you can bring the avant garde series that has always been determined to create a fusion of Chinese and Western cultures to New York audiences."

Vivo, the fashion partner of China Japan this season, will also be strongly supported by Angel Chen, helping the Chinese freshman design force to appear on the international stage.

"Tmall China Japan" first hit New York men's wear week in February this year, which is an example of Tmall's China Japan all-around platform, such as brand upgrading, brand marketing, overseas market expansion and so on. Tmall clothing general manager Liu Xiuyun told BoF: "the second season" Tmall China day "will also be worth looking forward to. We will continue to innovate in New York fashion week, Chinese consumers' insight and support for Chinese women's strength.

In September 10th, the official fashion show Industria Studio of New York fashion week was held in three time periods (10:00 -11:00am, 12:00-1:00pm, 2:00-3:00pm) for the three brands participating in "Tmall China Japan" to display the brand new products of 2019 spring summer series in the form of fashion show.

In addition, from September 6th to September 11th, China Japan Showroom will open the door at Spring Studio to welcome buyers from the mainstream retail business in the US.

The new Tmall China day will also pay more attention to China and the United States.

Deeper exchanges.

New York time September 9th, a China Japan Forum will be held at Spring Studio, gathering Chinese and American designers, media and retailers to conduct in-depth exchanges between Chinese and American fashion industry hotspots.

The theme of the forum is "four seas and one family", which means that the global Chinese design is a cohesive whole and there is no boundary between Chinese and American fashion industry.

The forum addresses the concept of design, manufacturing, retailing and global trends. It describes the whole industry chain of fashion industry, the experience of industry and the insight of people. It explores the globalization process of Chinese design and helps Chinese brands develop the global market.

From September 9th to September 11th, the China Japan flash store will cooperate with Tmall's "chao chao action" to create a national tide shop. It will be unveiled at Opening Ceremony, the world's top buyer shop, and Opening Ceremony has customized a series of fashion products for this purpose.

The "Tmall China Japan" chao chao brand shop has selected a renowned brand with high quality brand participation of Chinese culture genes, including Yunnan Baiyao, Lao Gan Ma, Shuang Mei, the Summer Palace, Kangshifu, and Onecup.

"These famous products at home and abroad, which have a long history, have crossed the border with the fashion fashions for the first time through the platform of China Japan. They have demonstrated the Chinese contemporary culture and lifestyle in an all-round way, and reinterpreted the" China Tide "in New York to the whole world.

The tide of the country is a shift from production to design, and we have the ability to incubate and support and help brand globalization, "said Liu Bo, President of the Tmall platform operations department.

The Chinese consumers can see pictures and images of the event site through Taobao and Tmall App's "New York fashion Sunday cat China day" theme page, and instantly purchase some products displayed at the conference.

"We are very much looking forward to the performance of the three best Chinese women's wear brands during the fashion week in New York this season.

There is no doubt that the goal of "New York fashion week China day" is not only to bring Chinese brands abroad, but also to build a platform for Chinese contemporary design forces to connect Chinese fashion with the US market, "said CEO, founder and founder of Centrino fashion.

The mission of "Tmall China Japan" is to enable Chinese design to have stronger influence on the global stage and ultimately to promote its global business development.

Here, he also particularly appreciated the strong support from the fashion partners vivo, sponsors Cadillac, Maybelline and other brands to this "Tmall China Japan".