Hermes Group'S Chinese Luxury Brands "Up And Down" Settled In Jingdong

In August 20th, the contemporary noble life brand, which was founded by designer Jiang Qionger and the French Hermes group, announced that it was also "Jingdong"'s luxury electronics platform TOPLIFE and Jingdong main station, and dedicated exclusively to household products for Jingdong's high quality consumers.

Through this entry, "up and down" will present the works of Oriental elegant life aesthetics and exquisite craftsmanship in the presence of Jingdong's efficient logistics and high-end services, presenting to more Chinese users, together with a sense of simplicity and atmosphere of Chinese beauty.

Covering the traditional and modern, Eastern and Western concepts of "man and nature", in addition to the spirit of pursuing the ultimate spirit of the Hermes brand, it is also believed that the meaning of "time" and "emotion" is more important to inheriting Chinese culture, and taking "home" as the original point and core, creating a series of works with traditional spirit and modern style, including furniture, household goods, and

Leather goods,

And tea related items.

From the attention to details, to the embodiment of Chinese culture, every "up and down" item is selected with the best materials, which is exquisitely carved, showing the quality and delicacy of Chinese made quality, including the "big world" series furniture, "bridge" series tea set, "sculpture" series of clothes, and "moon picking" series bag, which has become a classic work of "up and down".

It is based on the deep feeling of the brand sense of "up and down" and the deep understanding of "detail control" brand appeal that Jingdong can succeed in holding the "up and down".

As China's first truly flagship independent platform for luxury goods, TOPLIFE pioneered the five highest standards, namely flagship, content matrix, and so on.

Five aspects of technology, customer service and supply chain management strive to provide a complete set of solutions for luxury brands with dedicated, professional and exclusive standards.

We are committed to providing precise interaction marketing for brand businesses, integrating the diversified content forms such as video and live broadcast to explain the brand story and commodity details, providing immersive shopping experience with advanced technology such as virtual reality, and matching the full flow logistics service and on-site customization service of special storehouse, special aircraft, special vehicle, special line, special line, providing high-end storage facilities and multiple security systems for the classification and maintenance of goods, and building new channels for luxury brands to integrate into the Chinese market on the basis of scene and quality, so as to provide an excellent consumption experience for Chinese users.

At present, the brand of TOPLIFE has reached more than 30, including

Tod, s, Canali, Mulberry, Kiton and Rimowa are among the top luxury brands.

This time, the "up and down" work together with Jingdong TOPLIFE, and exclusively bring home aesthetic products that have a natural fit with the high quality users of Jingdong platform, is undoubtedly an important step in "covering up and down" to cover the Chinese market through Jingyi East. Ding Xia, President of the international business development department and the director of TOPLIFE business, Jingdong mall, said: "this" up and down "entry to the Jingdong main station and TOPLIFE will further consolidate our position as the preferred platform for luxury shopping in China.