10Th Anniversary Brand Logo New Upgrade Should Be "The World'S Cotton And Ramie Life Brand".

"10 years ago,

Send this feeling.

Fang Jianhua, founder of emann brand

After 10 years of brand building, the "echo of the year", the 10th anniversary brand upgrade conference site.

For the presence of franchisees, suppliers, brand friends, media and other 500 guests brought the autumn and winter 2018 new products.

At the scene, IMMAn put the brand new LOGO on the waist and presented the imaginative future plan for everyone.

In 10 years, in this important time node, Yin man achieved his own stage victory.

Over the past 10 years, the brand road that has been passed by Yin man has confirmed the ups and downs of China's Internet development and the reconstruction and subversion of the traditional retail industry.

Looking back at the time, how does the brand keep its original mind and keep its consistent pursuit of curiosity, and how does he define himself?

Looking back for 10 years

Before the establishment of Yin man, Fang Jianhua, a garment manufacturing company, has been doing ODM business for more than ten years, and runs a modern garment production enterprise of more than 500 people.

In 2005, the traditional foreign trade orders showed signs of reduction. In that year, Fang Jianhua came to the Orient Guest House in Guangzhou. He said on the stage that "foreign trade enterprises must embrace the Internet". Fang Jianhua saw the direction of career breakthrough under the stage and signed the Alibaba international station at the scene.

In the ninth years after that, Ali successfully listed on the US NYSE, and the only case of women's clothing brand in its IPO prospectus was "Yin man". At that time, Fang Jianhua was invited to attend the ceremony of listing in New York.

Fang Jianhua, founder of emann brand

Fang Jianhua often said that he had two dreams and his biggest dream was to have his own brand.

After experiencing the power of the Internet for the first time, he chose the Internet as the soil for incubating the brand's dream.

In 2008, Yin man was born in the Hui Mei garment factory, and the whole team and the clothing factory's finances were crowded in a small office.

In the past 10 years, Inman has accumulated countless "first", that is, these proven bold, innovative, courage and resolute attempts to achieve the current Inman.

For the first time, the brand positioning "cotton and flax artists" appeared in the public, with cotton and flax as the main hits, leaving the consumers with a clear brand mark. The first single day sales exceeded 126 million yuan, becoming the double 11 National Women's wear sales champion. The first attempt to entertain marketing and join the "goddess's new clothes" became the brand of public awareness.

10 years of growth and accumulation, every attempt and innovation, are all about brand obsession.

New LOGO ascends to the waist and pforms into new life.

Born in Guangzhou, he grew up freely in this business for 10 years.

On the voyage of "echo of the year", Inman was at the scene of the 10th anniversary brand upgrade conference of "echo of the year", using a cotton and linen print art exhibition, a vivid brand show, hand in hand with famous singer Christine Fan, new female artist Li Meng, and ten friends in the movie and TV circles and fashion circles, and described the brand precipitation of the 10 years.

While feeling the brand power, he added the new LOGO to the waist and officially announced the brand upgrade.

Meanwhile, the new LOGO will be on the Guangzhou landmark.

The new LOGO of the brand is a symbol of cotton which is outlined by lines. It vividly reflects the design philosophy of DNA, cotton and linen, full of soft lines, showing the fluffy and comfortable cotton, and echoing the concept of "comfort centered and comfortable".

The cotton element is made up of three loving contours, which will directly convey the concept of "love, love the family and love the nature".

Fang Jianhua, founder of EMMAN brand, said: "Guangzhou is a good place for Yin man, and this is the beginning of our brand.

In this way, we invite all the friends of the Emin and the friends who care about it to witness our growth and share this honor and hope that this little faith will push us further.

Strengthening cotton and linen printing to upgrade brand "comfort"

In terms of products, Yin man created a life style consumer scenario covering the whole category, forming a brand of lifestyle based on the brand of EMMAN as a starting point with "love, love home, love nature".

It extends the layout of many kinds of products.

,

And home, so as to form a product chain of cotton and hemp life circle.

The first impression of cotton and linen is comfort, nature and skin feeling. The brand upgrade of IMMAn continues these two directions, strengthening the cotton and linen imprint of products and upgrading the brand's "comfortable" experience.

With the introduction of new vision, Yin man's overall visual design will focus on the "comfortable" experience, strengthen the visual identification system, and deepen the natural comfort of cotton and linen.

Since 2018, he has upgraded the design philosophy of "comfort oriented and comfortable".

In the product design, the cotton and linen prints of the brand were strengthened, and the series of "cotton and linen and hemp" was launched, which directly reflected the understanding of cotton and linen in the design of the product and fabric.

Leading lifestyle and focusing on world brands

In the era of China's first batch of brands with the strongest sense of brand, the first wave of electricity supplier bonuses was caught by the "crab spirit". However, the development of the Internet and the traditional retailing under the line are mutually influenced. The larger energy fission was born in the "new retail line" of online and offline integration.

In 2015, Fang Jianhua announced in Guangzhou that the project of Yin man + "thousand cities and ten thousand stores" was launched, and a large number of shops were launched in the whole country to pry the fans economy.

In the three years, Yin man + store has 172 cities in all over the country, and has 512 stores (as of June 2018 data).

The exploration of new retailing in the year ahead of schedule has now been realized from 0 to 1.

The EMMAN store is a product that covers a range of 7 meters.

The whole product is built into a complete life space.

In this process, he defined the relationship between brand and consumers, that is, to create a lifestyle that consumers want.

In this lifestyle LED life space scene, the relationship between emann and fans is infinitely close.

Fans through the store space experience, through WeChat, micro-blog and other social media feel brand spirit, through offline community activities to increase brand temperature.

On the spot, Fang Jianhua announced for the first time a small goal for the future: becoming the world's

Life brand.

The 10th anniversary brand upgrade conference of Yin man shows not only a brand's past precipitation and future vision, but also a glimpse of China's Internet iteration, the moist soil of brand incubation, and more hopes for Chinese brands to look forward to the future.

Image 2018 in the autumn of emann