Big Is Visible: 2018 Guangzhou White Horse, China Hong Kong Procurement Festival Continues Fashion.

A fashion carnival, a feast of thought.

The end is still unfinished.

Coming all the way

It is about to come to an end.

Flowers are similar year after year, but they are different from year to year.

This year, the procurement festival of white horse and China Hong Kong has sung the original theme of the original design, and has opened the industrial convergence.

Original design

"Time has changed, and we have changed from time to time."

The words of Lebanese artistic genius, Carrie Gibran, are very suitable for describing today's Chinese fashion industry.

China's clothing industry and leather goods industry has gone through 40 years of smooth road. Now it is at a new historical crossroads. Where should we go from here? The white horse and China Hong Kong procurement Festival organizer Guangzhou Baima Commercial Management Co., Ltd. has given its own answer: upgrading original design is the general trend.

"China's textile and garment industry should take original design as a new driving force for pformation and upgrading, and adhere to the road of" four modernizations "development, that is, specialization, branding, intelligence and internationalization.

Xia Lingmin, vice president of China Textile Industry Federation and chairman of circulation branch, said in his speech.

Lin Zhaoyuan, deputy director of the Yuexiu Group Management Committee and Secretary of the Yuexiu real estate Party committee and chairman of the board of directors, said in his speech, "as a weathervane of the national fashion market and fashion industry, the white horse is in line with the changes in the new generation of personalized consumption demand, vigorously advocating the original design, and firmly grasp the pformation and upgrading of the" nose ".

Lin Jian Liang, vice chairman of the Guangdong Fashion Designers Association, China's top ten fashion designer and founder and creative director of "door god" brand, pointed out: "China lacks the clothing brand with its own soul and exclusive DNA."

What is exclusive DNA? That is, "people can just see a product, do not look at the tag and LOGO, and you will know which designer is the product.

Copy is very easy to learn from other people's design, but it requires talent to paste (innovatively and properly integrate into your own design and products).

Original design is the first productive force.

No design, no productivity, no competitive products. "

Zhuang Jiabing, founder of the ASOKA (Asoka) brand, who has stepped out of the white horse business and has already spread across the country, says, "originality must be independent, sustainable and irreplaceable. This is the essence of originality."

Steven, a famous fashion designer in Hongkong and founder and creative director of una Ho, believes that "original design is the new design and has its own unique creativity and style."

Zhang Jin, general manager of Guangzhou Baima Business Management Co., Ltd., said in his speech, "white horse has always insisted on the development path of high-end positioning and branding, and has implemented the concept of" product is king ". In the past, the quality of products was guaranteed mainly through fabric and production process. Now, we will further enhance the original design ability and level, and create a cost-effective product through the" white horse design ".

On the other hand, in August 23rd, the deputy director general of Ma Hongjun, the law enforcement and supervision department of Guangzhou Intellectual Property Office, warmly congratulated China and Hong Kong Leather City on the "national level intellectual property protection standardized cultivation market".

"We all know that the original application for intellectual property patents takes 6 months. After the establishment of the fast center, it only takes a week," Ma said.

Ye Xiangju, Deputy Secretary General of the China Leather Association, made an analysis and affirmation of the measures taken by China and Hong Kong leather city to hold high the banner of "original creation", pformation and upgrading, and building a brand demonstration base.

Speaking at the opening ceremony of the China Hong Kong procurement Festival, she said, "China's leather industry has entered a new era of comprehensive pformation, upgrading, innovation and development. At present, we are faced with the plight of weak market demand and the rising cost of production factors. The economic downside situation of China's luggage industry is obvious. Since the beginning of this year, the first time we have seen the present situation of sales revenue, total profit and three indicators of export, and the trade war between China and the United States, we need to encourage innovation and development."

Huang Qiuquan, deputy general manager of Guangzhou Baima Business Management Co., and general manager of China Hong Kong Leather City, also said in his speech that China and Hong Kong are willing to eat crabs on the road of advocating "originality", continue to promote the upgrading of the market hardware, strengthen the positioning of the original brand base, adhere to diversified channel layout, and create value creation and sharing platform.

With all the colleagues in the industry, we should stick to our hearts and work together to create a new era of originality.

Integration of industrial resources

"Now China's designers, in the worst times, have also encountered the best times. The challenges and opportunities are in the key. It depends on how you grasp it and how to do it better."

Lin Jinliang said.

Yes, because the designer's entrepreneurial environment is becoming more and more perfect, they can enjoy a complete service through the integration of the service platform of the entire industry chain of the clothing industry.

The BM fashion and fashion industry alliance established during the procurement Festival is such a platform.

Chen Baohong, deputy general manager of Guangzhou Baima Business Management Co., Ltd. and general manager of Guangzhou white horse clothing market, said in his speech, "the BM fashion and fashion industry alliance was jointly founded by Guangzhou Baima clothing market and 13 strategic cooperation units. The purpose is to take the original design as the core and channel as the traction, and create a fashion industry platform integrating" production, learning, research, electricity, exhibition and marketing "to provide industrial services and channel services for the elite and institutions of the garment industry in Guangdong.

The sponsors include clothing universities and clothing talents training institutions such as ESMOD Guangzhou France higher fashion design institute, Italy Carol century clothing Institute, Hongkong Fashion Institute and fashion house, and other clothing industry related institutions such as Guangdong garment designers association, Guangzhou garment industry association, butterfly news, Zhi Cheng network, global designer, Wei Ya fashion Industrial Park, fashion exchange group and Italy Milan sesame fashion town. Besides, there are Sino research international fashion brand management consulting group.

Chairman Lin Zhaoyuan also said at the opening ceremony of the white horse procurement Festival, "Yuexiu group and Yuexiu real estate will strongly support the white horse to integrate the advantageous resources of the enterprise headquarters and R & D institutions through effective grafting, and establish" fashion fashion creative industry park ", and continue to lead the garment industry development.

At present, Baima is pushing forward the site selection work in Panyu District, Baiyun District and Haizhuqu District, and pays close attention to the development opportunities in Hangzhou and Wuhan.

General manager Zhang Jin said that in the future, the white horse will explore the establishment of an industry operation system of "creative leadership + channel penetration + information driven + industrial convergence", so that the white horse can pform from asset managers to industrial operators.

China and Hong Kong leather city through the integration of Guangdong, Hong Kong and Macao fashion buyer Association, Guangdong textile and fashion fashion buyer Association, Guangdong model industry association, the foreign trade industry chain thinking club, Dunhuang network's foreign trade service platform - camel gold clothing, China Merchants shoes industry leather research institute's micro business commentary 6 institutions have set up the Hong Kong dumpling fashion buyer alliance, from professional training, professional guidance, brand resources and sales channels docking, supply chain integration and cross-border cooperation and other services, to open up online and offline, domestic and foreign buyer industry chain.

Through the integration of online and offline, China and Hong Kong leather city and China's largest electricity supplier giant Alibaba signed a deep cooperation strategic agreement. The 1688 industry belt and general manager of the wisdom market came to the scene of the activity. In his speech, he said he would build the China Guangzhou Leather City as the benchmark of the 1688 smart market, and then jointly unveiled with Huang general for the 1688 electricity supplier service center, China Hong Kong station.

Show original strength

2018 "the ten major original brands of China and Hong Kong", and held a grand ceremony to celebrate the ceremony. Thousands of Tung, AI, Kun, Cohen, Shu Yu, design Valley, German District 1765, Xishui, Chao tune, Xi Yue and she became the first ten original brands of Guangzhou white horse. Bird brand, Yan Shuang creations, Muzi power workshop, sun bear, famous outside, cool art family, bezi Li, supreme dream, MEETLOVE, hippie 10 brand merchants stand out from the 72 candidates list and become "2018 Chinese and Hong Kong's annual ten original brand". In order to demonstrate the original design proposition and display the original strength, Baima and China Hong Kong respectively released the "2018 Guangzhou Baima costumes ten original brands" and "Baima".

The ten major brands of white horse are not only

The opening ceremony held a joint show, followed by a special autumn and winter new product conference, and China's top ten fashion design representatives as one of the representatives of Guangdong design force.

The 2018 autumn and winter series is also a curtain call for the opening ceremony, which enhances the original fashion color of the whole event.

In addition, Puxi cat, anthracene, Lan Weilong, MDI Saint Ni, AI Dai, Gu Shang Gu, Fei chart, weasboer, Yi Dong Yi Xi, Shi Shan yuan 10 stores also won the "2018 China Hong Kong's ten largest beauty shop" award.

Fashion winds also blow from the field to the outside. In the CBD of Victoria River, the clothing DIY event was held.

Well known designers, on-site professors design and make their own characteristics.

In the Pearl River New Town CBD, Huacheng Hui held a flash event, held a exhibition of BM union cooperation graduates and the original leather art exhibition in Guangzhou, and held a fashion salon dialogue at the landmark international finance center in IFC.

Not only that, Ms. Jiang Mei (Rossella Giacometti), Consul General of Italy Consulate General in Guangzhou, visited the IFC activity site and Guangzhou white horse clothing market.

Throughout

In the developed western countries, the ideology, culture and art of a country have a decisive influence on design, and philosophy is the representative of it.

American pragmatism philosophy, British empiricism and positivism philosophy, German rationalism and classical philosophy, French rationalism and romanticism have fundamentally shaped the design styles of different countries.

In the twentieth Century, the French deconstructionist philosophy not only influenced the design concept of many fashion designers, but also made post-modernism the mainstream of current international fashion design.

Compared with the west, China's traditional culture and philosophy are more colorful and extensive.

This is the "Da Shang".

"Ask where the canal is clear."

Only by establishing cultural self-confidence and inheriting traditional culture in fashion design can we upgrade and develop the local fashion design level and make Guangdong and China's fashion road wider and further.

The big curtain falls, the hustle and bustle fade, but the thinking is continuing, the action is continuing, and the fashion is continuing.