Japanese Underwear Giant Wacoal And Sportswear Company Reach Alliance

Japanese underwear and

Wacoal Holdings Corp recently announced that it has agreed to reach a comprehensive business partnership with Japanese sports apparel company Descente Ltd (Chinese plation of "Desanto", hereinafter referred to as "Descente"), including design, distribution, and the creation of new brands and businesses. (Holdings)

The purpose of this cooperation is to respond to the increasing awareness of sports and health of consumers, combined with Wacoal.

The advantages of underwear and Descente's strength in sportswear promote the growth of both domestic and global businesses.

Wacoal President Hironobu Yasuhara (Yasuda Masahira) said: "we plan to create a synergy of tens of billions of yen through partnership in the future.

But the two companies have not considered the possibility of capital consolidation or business integration. "

Wacoal and Descente will consider the function and

A combination of sports and leisure areas to create new brands, and jointly develop high-performance clothing.

The two sides will also take advantage of their technological advantages to develop tight fitting sportswear and bathing suits.

Wacoal and Descente want to share their human resources, sales network and data, and other resources.

Wacoal will provide Descente with its own business resources in the US and European markets, while Descente will open a sales network in Asia.

In addition, the two sides will also strengthen domestic and foreign e-commerce business, and will cooperate in the clothing category of young people, the two sides will create new brands into the category.

About Wacoal

In 1949, Wacoal was founded in Japan by Koichi Tsukamoto (Tsukamoto Yukichi).

His goal is to bring beauty underwear to women around the world and to provide a higher level of quality and innovation for the market.

By building a team of designers, researchers, salesmen and others, he created a brand with global influence and many loyal customers.

In 1985, Wacoal launched its brand in the United States with the goal of using high-quality materials to create beautiful and comfortable close fitting garments.

Wacoal currently has branches in the US and Europe, and the underwear brands include: Wacoal, b.tempt 'd, Elomi, Eveden, Fantasie, Freya and Goddess.

About Descente

Descente is a Japanese sportswear and accessories company, founded by Takeo Ishimoto in 1935 in Osaka, formerly known as Ishimoto Shoten.

The brand has always adhered to professional sports design, from skiing to cycling, comprehensive training and running equipment.

At present, Descente has 16 own, acquisition and licensing brand portfolios, including: Munsingwear, Descente, Umbro (UMBRO), Shiseist, Arena, Marmot and Srixon.