From Manufacturing To Manufacturing, The Pformation Path Of Shanghai Leather Shoes Factory

When it comes to shoe shops, we are not strangers.

The area of dozens of square meters is scattered.

The old lane is crowded with stars. This type of shop usually has two couples, men repair and women play.

In the impression, shoe store only belongs to chain store operation, or both husband and wife are on top of it.

But there is such an enterprise that relies on small shoe shops to grow and develop -- Shanghai leather shoes factory.

In the 22 years of the Republic of China, Huang Shixiao, founder of Shanghai leather shoes store, opened from the outsider to the first shop. After more than half a century of arduous pioneering work, it developed from six or seven employees to leather shoes shops throughout the country. By the year twenty-first Century, the factory of Shanghai leather shoes factory spread all over Shanghai, Jiangsu and Zhejiang, and more than 20 provinces, municipalities and autonomous regions had their shoe store figures.

In the past few years, entities in Shanghai have been hit by electricity suppliers.

The factory is also facing a great challenge. How can the thousands of workers on the production line be blocked by the original factory orders? What are the advantages of the original stores and the high rent?

How can big factories achieve innovation if brands come in a large number of shoes with a large number of products?

The road still has to go, shoes still need to wear.

"The road must go, and shoes should be worn."

This is a hard demand. It's just that the style of the dress has changed, and shoes are still just needed, but the mode is changed. "

Zhang Jianyong is not tall. He usually wears a white shirt and speaks clean and concise.

Chatting with Zhang Jianyong is like getting a history book of shoes industry, orderly and with the rigorous look of scientific workers.

What does Shanghai leather shoes factory inherit the brand? As the director of Shanghai leather shoes factory, this is a problem that Zhang Jianyong has to think about every day. The traditional enterprise crisis has always been there. In his view, shoemaking enterprises are no longer a simple machine to mold and make shoes. Every pair of shoes is a work of art created by designers. Professional shoe masters are meant to continue the life of these shoes and make them wear a strong spirit.

It is not difficult to expand, but it is difficult to enhance profitability continuously.

When the mobile Internet arrived, the Shanghai leather shoes factory tried to embrace the Internet for the first time, opened online stores and major dealers had their own WeChat mall, but they couldn't keep up with the rhythm of the Internet. After a while, they would shop online, for a while, for 020, and then for Internet plus.

It is just when the leather shoes factory of Shanghai announced the Chinese time-honored brand in 2015. By looking for the documents of the Republic of China left behind by the leather shoes factory in Shanghai, Zhang Jianyong began to study the business mode at the beginning of the business. In 1933, the shoe factory in Shanghai adopted the mode of selling and repairing, ordering the shop, and selling the factory behind the shop. The front half was the storefront, which was mainly used for display and sale, receiving customers; the latter half of the black silk workshop, the craftsman was working inside.

Most customers shop on foot, and shoemakers follow a few processes to complete a pair of shoes according to their feet 'shape, mould, leather and plate. Because of the crude machine, a pair of shoes will be completed in about a week.

This gave him a great inspiration: it is too difficult to wear a pair of shoes at present.

In order to achieve the goal of low price sales, many shoe products have sacrificed to the essential factors of shoemaking, and the wear resistance and slip coefficient of shoes are not up to standard. The result of these "inferior shoes" is that shoes and feet are not firmly fixed, and the quality of a pair of inferior shoes is no less dangerous than that of shoes.

As a result, many elderly people slip and fall frequently. Consumers do not understand, but pay attention to the exquisite style and pictures.

With the large number of Chinese consumers traveling abroad, the consumption market of luxury shoes and clothing in China has been growing at an alarming rate. In the past, the luxury market of luxury goods and shoes is growing into a huge market. Clothing customization industry, for example, has already developed many custom-made offline chain brands. However, there is still a lack of effective brand names for luxury hand-made shoes in China. Even in Shanghai and other first tier cities, there are only a few shoe workshops provided by handcrafted shoemaker masters. The charge for each pair of shoes is between 4000 yuan -15000 yuan, and high-end customized shoes have become a huge gold mine.

In 80s and 90s, there were many skilled craftsmen in Shanghai's leather shoes factory. Later, they gradually turned into assembly line production. The machine made shoes more efficient and cheaper, leaving a group of shoemaker, and there was no successor in good handicrafts.

2 months later, several master's "old" shoemaker were reunited, and the temples were white. First, a greeting of Shanghai dialect. Then a few old people began to be full of passion just like they were when they were young.

Let the shoemaker inherit and let the brand spread.

All that is needed in life is behind the house, when the days are direct and fresh, with the warmth of the palm of hand. At that time, people were in love with each other.

To wear a pair of shoes that are comfortable and fit, apart from material addition, exquisite manual sewing is not necessary to control details. The temperature of shoes and the mood of shoemaking are hand in hand in these processes.

Here, making a pair of hand-made shoes has become the highest requirement of footwear manufacturers in Shanghai.

The newly built Shanghai shoe factory has a total of 200 square meters in its handicraft workshop, which is covered with all kinds of leather materials and shoes making equipment.

There, every leather shoe and every process must go through a strict process; from the beginning of the process, the collection of guests' data from the "Niu tou" and "flower card" stores under the line, guests can choose leather materials, colors and designs independently; the shoes here are called Goodyear shoes in Shanghai.

After determining the demand, the next three main processes are "beating, helping and shaping". The first step is "beating the boards". The first step of shoemaking is playing the board, and drawing is the key process of forming a pair of shoes, which is quite long.

It has to be as rigorous as a mathematical formula, but also with patience to grind slowly and slowly. Based on the design of drawing, shoe prototypes are made.

The two-dimensional plane, which was originally only on the drawings, is full of illusion in the process.

The beginning is not good, and all the work behind is unable to make up for it. Nowadays, playing board is often referred to as "vamp design".

The only judge of a good pair of shoes is the comfort that shoes pass to their feet at the moment they wear shoes. These are deep bone marrow to old shoemaker and need not be emphasized.

This time, the old classic shoemaking technology has returned to the stage, measuring the foot shape, making personalized shoe shape shoe last, and making the final customized product shoes by repeated try and modification.

In 2016, hand-made customized "Niu tau" men's shoes won the first place in Internet popularity vote, and also strengthened the confidence of Shanghai leather shoes factory to take the handicraft road. With many years of shoe making experience, it is incumbent upon joining the private custom camp of shoes.

Experience is the "sharp knife" that the entity store should deal with the rough sale on the line.

In 2017 and 2018, the shoe industry has been hit by an unprecedented impact. BELLE has delisted and Daphne has closed its stores. China has pformed from one of the world's largest shoe producing countries to the world's largest shoe consumer. At the same time, it conveys a signal that this generation of consumers is pursuing more individuality, customization, and different high-end.

Customers who come to the headquarters to make shoes for shoes, and those who have been to the workshop, will be impressed by the various high-end Goodyear shoes, all kinds of high-grade leather, such as top leather, crocodile skin and so on. The aged shoemaker is responsible for the production process of shoes. The young apprentices follow the teacher's first line to learn the world-class Goodyear shoe making technology. Only in this aspect, there are three processes to choose: the advanced 3D intelligent foot gauge allows users to have a clear understanding of their foot data, and the young craftsmen bring the intimate experience of feet and feet, and decades of professional service. The "handmade shoes" of Shanghai leather shoes factory is favored by many customers.

This is a typical "shop front shop". It can be opened. In the future, it will soon adopt the form of "glass house". The whole pair of shoes should be proofed to the production and production process, allowing consumers to visit. Consumers and customers can participate in the whole product experience. Under the leadership of the master, they can make their own hand-made wallets, small leather goods, leather belt carvings, etc. the same parts and semi-finished products are displayed, as well as the history and business culture displayed by the enterprises from the people's Republic of China.

The benefits of this model can be summed up in three parts: refined and error free product experience, better consumer service, strong and lasting craftsman skills and brand heritage.

The first batch of 3D measuring devices were launched at Shanghai stores and absorbed nearly 100 feet data per month.

In order to further stimulate the consumer market around Shanghai, the shoe factory headquarters in 2016 tried to "shoes shop to join the new partnership mode".

With the support of the headquarters and professional institutions, the franchisees will be able to open their stores without joining the fee and 0 Commission. Some franchisees and customers with high quality human resources and super consumption ability will be directly developed into the shareholders of the headquarters.

These franchisees, apart from having strong consumption ability, can also drive the surrounding population to provide stable and high-quality customers for the stores.

With the development of mobile Internet, Shanghai leather shoes factory is constantly trying to integrate online and offline business opportunities: multi sensory consumption experience is the "sharp knife" to deal with low price online shoe stores. The Shanghai leather shoes factory has been developing for 3 years, customized online shoes and marketing platforms, gradually expanding the customized footwear business to the national franchisees, concentrating all factory marketing resources, shoe material factory supplier resources, strategic customer resources, shoemaker resources and franchised stores to solve the long-term pain problem of "chain without locking".

From Shanghai to Shanghai brand

In the past three years, Zhang Jianyong has gone a long way to go to the market.

No advance arrangement, no major troops to accompany, completely random trip to the county distributors, supermarkets to see the market over there, for large domestic and foreign shoes, luxury show interest is particularly strong; in fact, the three or four tier market has long been the growth engine of the footwear industry, the sales and business super stores is the backbone of fighting in the front line, the store's pressure and return is the main theme of this war.

The organizational change and manual customization of Shanghai leather shoes factory attracted many people's attention, but Zhang Jianyong firmly sealed it.

Any reform has the cost of trial and error. When a road is not fully verified, it will be the wisest way to express itself to the outside world more often than not, and remain silent.

Silence does not mean action.

In 2016, Shanghai leather shoes factory broke the traditional production and sales department of traditional shoes enterprises, set up the Internet department, implemented platform, and reduced the internal friction caused by the level of large enterprises.

At present, there are only four levels of management in Shanghai leather shoes factory: factory director, deputy factory director, director and manager.

According to the director of the Shanghai leather shoes factory, "an ordinary young employee is up to four grade to my position."

Enterprises at the grass-roots level are fully young, and management has increasingly introduced excellent young management talents.

The ideal of Shanghai leather shoes factory is to make a time-honored brand enterprise that can be inherited for hundreds of years. There are too many things to do to achieve this. The business mode can be learned, but there is no such thing as craftsmanship. A large number of young shoemaker is the reason for this. On the periphery, we must establish a long-term and stable mutually beneficial relationship with franchisees and customers, and the most solid bond between the three is sharing dividends.

In 2018, Shanghai leather shoes factory was awarded the brand of China leather industry, the leather shoes of China leather shoes, and the "national business enterprise management modernization innovation achievement" award.

Through the "ten major economic figures of China's circulation industry" award evaluation committee in strict accordance with the selection criteria and assessment procedures, Zhang Jianyong, director of Shanghai leather shoes factory, has won ten major economic figures in China's circulation industry.

"The times have changed, we are old, I have been over the years, and what are we fighting for? The opportunity has to be given to the next generation. The industry of the older generation can not be lost". This is what Zhang Jianyong often talks about. But in the face of the market, who cares how old you are?

In his view, the older generation of entrepreneur industry is more sensitive to the country, and the younger generation of entrepreneurs is pursuing more personal value.

But no matter what generation, the feeling of giving back to society should be common.

There is no rigid rule and no long term "Xiao Guicaosui" in the Internet industry. There is no permanent rule. If we want to remain invincible, we must innovate constantly.

Drucker told reporters when he was 96 years old. The reporter said you lived more than 90 years old, wrote 90 books, and you are dying. Tell me, what is the position of business? Drucker said, "only shoes are real."