Left Hand New Retail, Right New Material, YOUNGOR Remolding New Competitiveness

The daily report shows that Youngor Textile and garment sector performance continued to rise. Revenue in the first half of this year was 2 billion 800 million yuan, an increase of 13% over the same period last year, achieving net profit of 600 million yuan, an increase of 36% over the same period last year.

"Rebuild a YOUNGOR." Two years ago, YOUNGOR chairman Li Rucheng announced that he would make great efforts to develop the main garment industry. He planned to spend tens of billions of dollars to create 1000 self operated stores with annual turnover of more than 10 million yuan in five years. "O2O experience center, VIP service center and fashion culture communication center. "

Now this is gradually becoming a reality. The introduction of the German HUMANSOLUTINS 3D body scanning fitting system has been injected into the leading body of the 3D human body big data artificial intelligence service company three body technology. In recent days, reporters have learned from YOUNGOR that YOUNGOR is promoting the construction of intelligent stores. In the future, every large flagship store will be spanformed into a smart store. The new technology and equipment such as 3D volume, big data and VR/AR will be used to bring new shopping experience to VIP members.

Every VIP member can pass the store. 3D volume equipment Automatic volume measurement In addition, it can test the virtual clothes in the system simulation 3D scene show, choose the most favorite styles and fabrics, log on the mobile APP or YOUNGOR official WeChat order. Automatically spanfer to intelligent factory after order generation. Intelligent proofing, tailoring and production It will be delivered 24 hours by intelligent logistics distribution system.

"At present, new retail is the trend of the times, reshaping services is the core of this new retail revolution." Li Rucheng said YOUNGOR should use smart marketing to reshape its channels and upgrade its industrial structure with intelligent manufacturing. Combined with the new retail development trend and enterprise's own situation, Li Rucheng positioned YOUNGOR's intelligent marketing spanformation as "branded product", "competitive cost", "rapid reaction system", "good enterprise platform" and "investment in scientific and technological means".

In his view, enterprises should not blindly fight price wars, rely on their own brand value, and make rational use of modern scientific and technological means to achieve digital production, so that products can be the lowest cost and the best quality of cost in the same quality, create competitive products, and achieve reasonable pricing through the establishment of a rapid response system, so that the industry chain of raw materials, fabrics and garments can be fully opened, so that the product can eventually carry a good experience platform to better appear in front of consumers.

It is reported that the first phase of the first construction of the YOUNGOR suit intelligent factory has been completed. The production efficiency is 20% higher than that in the past, and the batch production cycle is shortened by 30%. In the second half of this year, YOUNGOR will also start the intelligent spanformation of the shirt and fashion shop, further deepening the cost advantage.

At the same time, in the face of the increasingly fierce competition in the clothing market in recent years, Li Rucheng quietly reflected on the development of the enterprise and made a new effort to start from the raw materials of clothing. "Nowadays, the clothing style design is more and more simple, but in the development and application of new materials, we also have a big gap with international brands. YOUNGOR plans to start from the source in ten years, in order to enhance its core competitiveness.

As the focus of YOUNGOR's next development, YOUNGOR will be in this year. October Held Ningbo Fashion Festival The main brand is promoted. hANP 。 Hemp is known as "the source of the national textile, the garment ancestor of the ten thousand years". As one of the important signs of Oriental dress civilization, it has a history of at least ten thousand years in China. Because the growth process only needs a small amount of water and fertilizer, no pesticide is needed, and it can be decomposed naturally. "The king of natural fibres" Known as "the second layer of human skin" by European and American countries, it has antibacterial, odorant, hygroscopic, sweating, soft and comfortable, heat resistant, sun resistant, anti ultraviolet and antistatic effects.

It is understood that the YOUNGOR hemp family mainly has men and women wear hemp products, bedding, pajamas pyjamas, bath towel, bathrobe and other household products, as well as carpet, wallpaper and other home decoration products. YOUNGOR hopes to gradually develop hemp from a single fiber into a variety of fiber elements, extend the entire industrial chain, and give users a healthy and environmentally friendly consumption while conveying a completely new attitude towards life.

According to the latest published daily report, in the first half of this year, YOUNGOR textile and garment sector achieved a revenue of 2 billion 800 million yuan, an increase of 13% over the same period last year, achieving a net profit of 600 million yuan, an increase of 36% over the same period last year. And this is also the rise of YOUNGOR's performance in recent years. In the spanformation of Li Rucheng himself, I believe that this is just the beginning.