Bestselling The World 72 Countries Bosideng 42 Years Of Ingenuity Leading The Fashion And Textile Province.

Jiangsu is pregnant with many.

Brand textile and clothing Province, its textile industry foundation, strength, scale occupies an important position in the industrial economy.

The development of Jiangsu's garment and textile industry has been in the ranks of trillion industries in the first 8 years in a row.

Jiangsu international garment Festival, as an important platform for Jiangsu textile and garment industry cooperation, brand growth, fashion publishing and international exchange, has promoted the rapid development of Jiangsu's textile and garment industry in 20 years.

This year's Jiangsu International Fashion Festival will be held in from September 7th to 9th, and will continue to deepen the "brand Jiangsu".

The theme of Jiangsu is to map out the future development strategy and strategy of Jiangsu textile, and promote the further development of Jiangsu's textile and clothing industry.

Bosideng, the leading brand of China's down garments, which was founded in 1976 in Changshu, Jiangsu, will also attend the event.

As a representative of the outstanding clothing brands emerged in Jiangsu in the past 20 years, Bosideng will continue to lead the pformation and upgrading of Jiangsu's textile and garment industry, adjust its structure and innovate and develop at the age of 20 years in Jiangsu International Fashion Festival.

42 years of focus, creating industry benchmarking

In leading the development of Jiangsu's textile and garment industry,

It has always been an important driving force.

Bosideng, who focused on down jacket for 42 years, occupied half of the down market before the advent of consumer upgrading.

Entering the market in 1995, it took the lead in the first market share. In 1998, it successfully boarded the Mount Everest to challenge the north and south poles, broke into the international market in 1999, and went to Hong Kong in 2007.

Today, Boston has been well selling the 72 countries, such as the United States, France and Italy, and won the choice of more than 200 million people around the world.

Bosideng's market performance comes from painstaking efforts to study the quality of products.

Bosideng participated in the drafting and revision work of 5 international standards, 9 national standards and 4 industry standards, and formulated 218 technical standards for all kinds of enterprises.

Standard setters and even surfers, for example, took the lead in raising the cashmere content to 90% in 1995, ahead of the national standard.

It is also the leading role of this industry benchmark that has established the name of Jiangsu's "textile province".

Keep up with the trend of development and promote pformation and upgrading

Over the past few years, consumers have been wearing garments.

The demand for personalized products is constantly expanding, and they are not only limited to the product itself, but also the mainstream consumers are looking at the value proposition and the added value of the clothing.

In the face of the new generation of consumers, Jiangsu's textile and garment industry is also facing more new challenges and problems.

In the new situation, the brand led by Bosideng strives to innovate, keep pace with the trend of the times, continue to promote brand remolding, optimize the channel structure, develop new products, integrate with big data, multidimensional meet the needs of mainstream consumers, and promote the pformation of Jiangsu's fashion province.

In March 2018, Bosideng launched the brand competition strategy, and upgraded it from brand positioning, product strategy and channel layout. Bosideng focused on reshaping the brand, promoting the overall upgrading of product quality and design, and integrating global sales, triggering new and old customers' concerns and enhancing brand location and value.

In order to make the competitive strategy better, Bosideng has launched brand new logo, upgraded terminal store image and released a whole new series of products, and has become the brand of "the only national brand plan selected in the clothing industry". All these indicate that Bosideng has re established its brand positioning and guided by the new strategy, and has also enhanced the strength of Jiangsu textile and garment development, leading the industry forward and upgrading.

Keep up with the national strategy and create Chinese business cards

In today's new starting point of national industrial development, Bosideng is also consistent with the pace of policy and closely follows the national "going global" strategy.

Bosideng has always been an outstanding representative of Chinese brands in the world. As early as 1995, Bosideng was awarded the gold medal of the New York Expo and the gold medal of St Petersburg Expo in Russia. In 1999, it became China's first fashion brand to enter the Swiss market. In 2002, Bosideng down jacket was given as a diplomatic gift to leaders of many countries such as Russia and Finland. After that, Bosideng went to Italy, the fashion capital, and appeared in Milan World Expo.

It can be said that Bosideng is one of the leading brands of Chinese brands to go abroad.

In April this year, Bosideng joined Alibaba to visit Australia, and entered the Australian market with the image of world famous brand. It also showed the international influence and brand value of Bosideng.

Bosideng has opened a unique development path in the international market with its brand achievements, market achievements and industry status. It has strengthened the docking with the world garment brands, and has made a demonstration and example for Jiangsu and even the national clothing brand and clothing enterprises, and has strongly promoted the international integration of China's clothing brand.

Today, Bosideng is actively upgrading its global layout, and is committed to becoming a Chinese business card with both quality and charm.

We have every reason to believe that with the excellent brand like Bosideng, the Chinese garment industry will continue to open up new markets, realize new take-off and create new resplendence.