Brand Clothing, Gross Profit Margin Exceeds 60%, YOUNGOR Brand Diversification Strategy Results

In August 31st,

The semi annual report released in 2018 showed that the company's operating income in the first half of the year was 3 billion 586 million yuan, down 33.59% compared to the same period last year, and the net profit attributable to shareholders of listed companies was 1 billion 489 million yuan, down 27.28% compared to the same period last year.

In this regard, Liu Xinyu, director general of YOUNGOR, told the Securities Daily reporters: "as the company's real estate projects will focus on the delivery in the second half of this year, the yield is temporarily not reflected in the semi annual report. At the same time, the provision for assets impairment of CITIC shares is nearly 298 million yuan, and the net profit of investment business has declined, resulting in a decline in half year profit compared with the same period last year.

But the main business of the company

Plate growth momentum is strong, the overall performance of the future is expected to further enhance.

In the first half of 2018, the textile and garment sector of YOUNGOR completed 2 billion 822 million yuan, an increase of 13.03% over the previous year, accounting for 78.69% of total revenue, and a net profit of 606 million yuan, an increase of 35.73% over the same period last year.

Among them, brand clothing achieved operating income of 2 billion 665 million yuan, net profit of 596 million yuan, an increase of 11.24% and 33.74% over the same period last year, and the average gross margin of brand clothing reached 65.75%, an increase of 1.7 percentage points over that of 2017 years.

In recent years, through the implementation of brand diversification strategy, YOUNGOR has built a multi brand, multi category and serialized product structure system, and the brand matrix has been gradually improved in terms of its overall character, diversity and synergy.

Among them, the main brand YOUNGOR has fully implemented smart marketing construction.

Liu Xinyu told reporters that YOUNGOR intelligent marketing will rely on big data analysis, such as cooperation with Shun Feng and UF, to screen the location and behavior data of target customers, and plan the location of shops.

The human body scanning equipment and fitting screen developed by the company and trisomy technology have been completed. In the future, 3D technology, such as embedding body, magic mirror, face recognition, smart window and so on, will be used to improve the shopping body and store drainage for the consumers through virtual fitting and scene shows.

At the same time, human big data will be directly connected to the intelligent factory, providing data analysis for YOUNGOR's version improvement.

YOUNGOR's suit is reported.

The first stage construction has been completed. The whole process hanging line of the suit workshop started trial operation in May. The production efficiency increased by 20%, the order reaction speed and the batch production cycle shortened by 30%, which effectively reduced the production cost and improved the gross profit of the product.

"The same product, lower cost and better price can be more competitive.

In the second half of this year, YOUNGOR will start the intelligent pformation of shirts and fashion shops, further deepen the cost advantage, and begin to complete the whole process data collection through informatization, laying the foundation for comprehensive intelligence. "

Liu Xinyu said.

In the first half of 2018, the real estate sector of YOUNGOR realized operating income of 764 million yuan, with net profit of 130 million yuan, representing a decrease of 73.70% and 71.44% compared with the same period last year.

YOUNGOR has 1 new projects, 1 completed projects, and 10 projects under construction at the end of the year.

Liu Xinyu frankly said that due to the low estate pfer projects in the first half of the year, it led to a sharp decrease in revenue compared with the same period last year. However, with the delivery of projects in the second half of this year, there will be considerable profits.

Real estate sector will continue to effectively reduce inventory and speed up sales returns.

Data show that in the first half of, YOUNGOR completed the pre-sale housing area of 199 thousand and 100 square meters, and realized the pre-sale amount of 5 billion 307 million yuan. As of the end of 6, the remaining sale area was 167 thousand and 100 square meters, and it was estimated that the second half of this year could be sold for 130 thousand square meters.

YOUNGOR's real estate development business mainly covers the Ningbo and Suzhou regions. The open data show that in the first half of 2018, the five area commercial residential area in Ningbo was 3 million 574 thousand and 400 square meters, down 1% compared with the same period last year, and the average price was 23 thousand and 400 yuan / square meter, up 29% compared to the same period last year.

Residential land pactions amounted to 22 billion 249 million yuan, up 10% over the same period last year.

Suzhou urban commercial housing area of 2 million 304 thousand and 200 square meters, down 13.86% compared to the same period, the average price of 21 thousand and 400 yuan / square meter, up 5.15% over the same period last year.

"At present, the company has already won the CX06-05-02g plot of Ji Shi port, Haishu District, Ningbo, and plans to invest 1 billion 700 million yuan to build a large comprehensive intelligent hospital with three standards, so as to build a healthy town with medical support."

Liu Xinyu said, "the future will continue to promote YOUNGOR's real estate business to health, pension, healthy towns and other emerging industries related to the pformation of exploration."

In August 29th, 2018 China's top 500 private enterprises list was announced. YOUNGOR ranked eighty-fifth in total revenue of 66 billion 540 million yuan, and a total of 35 textile and garment enterprises came on the list.

Reporters combing relevant information found that since its listing in 1998, the company has achieved a net profit of 32 billion 101 million yuan, paying dividends to shareholders every year, giving cash dividends 20 times, accumulative dividends amounting to 15 billion 137 million yuan, and the average dividend payout rate is about 47.15%. As at the end of 2018 in 2018, the amount of undistributed profits on YOUNGOR's consolidated balance sheet was 14 billion 75 million yuan.

In response, Liu Xinyu said: "it is the responsibility and obligation of listed companies to provide investors with the opportunity to share the growth of the company's performance.

Cash dividends is an important form of investment return, and it is also an important way to cultivate long-term investment ideas in capital market and enhance the vitality and attractiveness of the capital market. For this reason, we have consistently adhered to the high dividend policy and given investors a reasonable return on investment.