How Did Chengdu Women'S Shoes Get Their Feet On Business?

a pair

You can have hundreds of gestures on your feet, but you can create tens of billions of dollars in this city.

Here it is.

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Often mention it, many people will think of the mysterious and splendid Bashu culture, the noisy Kuan Alley and Zhai Alley, or the spicy and delicious Sichuan cuisine, the idle and leisurely teahouse chatting.

Little wonder, from the last century, the traditional hand workshop gathered in the "wash Street" to the later famous Chinese women's shoes, and now the world-famous "Chengdu made" women's shoes, taking advantage of the Internet Dongfeng dance, "along the road" policy dividends continue to release, Tianfu country Chengdu is doing business on foot.

Behind the boom

Public information shows that at present, Chengdu has engaged in more than 1500 women's shoes production enterprises, with an annual output value of over 50 billion yuan.

Based on the domestic market, it is known as Guangzhou, Wenzhou and Quanzhou, and is known as the "three states and one capital" of China's footwear industry. After looking abroad, Chengdu women's shoes have been conquering all the way from Russia to Europe, America and Central Asia, and the volume of export trade has increased year by year.

But the market is prosperous, but it is hard to hide the anxiety of practitioners.

Regarding this, Zhou Nengying, general manager of Chengdu Ou Lu Zi Trading Co., Ltd. has deep feelings.

The Sichuan girl, who has a clear character and a decisive act, has seen from her teenage years that her parents are engaged in shoes industry, and even when they start their business, they choose women's shoes as the starting point.

For more than ten years, the experience of focused learning and deep ploughing has made Zhou Nengying feel more gratified when he shared the development of women's shoes industry in Chengdu.

"It is gratifying because the rough development of the traditional manufacturing industry, to small orders, small batch of quantitative flexible customization, and now" made in Chengdu "women's shoes all over the world.

Almost all the world knows that the leather shoes with high quality and high technology can only be done in Chengdu! "According to Zhou Nengying, nowadays, the shoe factories in Jiao Longgang, Wuhou and Li ancestral districts gather around the world and travel from house to house every year.

She had just sent a batch of foreign businessmen who came to discuss business the day before the interview.

"But on the one hand, it comes from the recognition of the market, but it is closely related to the problems that are constantly highlighted in the pformation and upgrading of the industry, which leads to the increasing pressure on enterprises to survive.

For example, the traditional handicraft skills of Chengdu women's shoes are proud, because it is purely hand-made, a small workshop of about twenty people has a daily peak of around 200 pairs.

If it had been put before, the production speed would be fairly high, but now it is completely inadequate.

Demand. "

Zhou Nengying frankly, if these problems can not find a way to break through quickly, the development of women's shoes in Chengdu will be more and more restricted in the future.

Transformation and upgrading

As we all know, no matter what industry, pformation and upgrading is a painful process.

And from the traditional manufacturing industry's inherent mode to form the pattern of domestic sales, foreign trade and electricity supplier simultaneously, Chengdu women's shoes spend nearly thirty years to explore.

Tracing back to the 80s and 90s of the last century.

At that time, the southeast coastal area was influenced by the reform and opening up, and actively accepted industrial pfer from overseas.

In contrast, Chengdu is limited by geographical differences, talent introduction and restriction, latest information capture, and the delay in introducing advanced technology. Many women's shoes in Chengdu have been helping OEM brands at home and abroad for a long time. Their independent brand awareness is relatively weak.

By the end of 2002, China's women's shoes were built, relying on a smooth trade environment with Russia and other countries, Chengdu women's shoes have ushered in the golden development period of ten years, not only successfully exported to dozens of countries and regions overseas, but also gradually helped many famous brands such as BELLE, Daphne and thousand degrees to produce foundry and open the domestic market.

But the reality is undoubtedly cruel. Taking advantage of the rapid development of the Chinese women's shoes market and the beginning of brand development, these famous brands quickly seized the market through the mass production and quick layout of the foundry industry, and finally achieved the brand status today.

In contrast, most women's Shoes Companies in Chengdu missed the best time to create their own brands, and were deeply trapped in the embarrassing situation of "producing shoes without nameless shoes".

At the same time, in 2012 and a few years ago, women's shoes in Chengdu also suffered from various attacks from overseas and domestic markets.

Overseas, affected by the Russian Ruble's depreciation in the main export markets, the influence of the gray customs clearance, the overstock of shoe factories and the rapid decline in the order of intermediate traders, the export of women's shoes in Chengdu has suffered a major impact. In the domestic market, the competition among competitors is becoming more and more intense, and the cost of research and development, material costs and production costs continue to climb.

Faced with such a situation, it is urgent to find a way to break the situation. Fortunately, Chengdu women's shoes have not escaped.

By the end of 2014, more than 200 Chengdu shoe factories from competition to cooperation set up the first footwear factory alliance in the country and conspire to develop. In March 2016, the Wuhou District government of Chengdu and the Chinese women's shoes city operators signed a strategic cooperation agreement with Alibaba group, which fully integrated government resources, offline businesses and online platforms, and built a demonstration base for women's shoes, and supported the integration of Chengdu women's shoes online and offline.

From then on, from the offline to the online, from traditional manufacturing to the Internet, Chengdu women's shoes have undergone changes across the ages.

The epitome of the times

Zhou Ying Ying, general manager of Chengdu Ou Lu Business Co., Ltd., which was dubbed "the first woman in Chengdu shoes trade" by her counterparts, has been exploring and growing all the way. Undoubtedly, this is a microcosm of Chengdu women's shoes enterprises actively embracing changes and coping with the industry predicament under the changing era.

According to Zhou Nengying, from 1 companies to nearly 30 teams today, from 0 to nearly 40 million yuan in annual exports, from 0 to factory to the establishment and upgrading of the industrial chain, Europe has gone through nearly 4 years, but in fact, her "shoe age" has been ten years.

In the eyes of others, the "promising" law department is a top student in law. After graduating from college in 2008, she chose to enter the shoes industry. Until now, all the opportunities still come from the internship experience in 2006.

At that time, the development of Chengdu women's shoes was in full swing, and Zhou Nengying was also using his spare time as a legal adviser in a local shoe factory.

This experience made her see the prosperity of Chengdu women's shoes in the prime of life. "You can't imagine, when the whole Chengdu gathered nearly 5000 shoe factories.

Starting from three and April each year, almost every factory is fully loaded for the next full year.

And the way of purchasing is quite rough. The boss sits there, holding money machine, and the guests come directly to pick up the money.

So after graduating from college in 2008, facing the choice of continuing her studies and entering into the new chapter of women's shoes industry, Zhou Nengying resolutely chose the latter.

Since then, she has taken the lead from the foreign trade business of the top three shoe making enterprises in Chengdu, to the business backbone of a pure women's shoes foreign trade company, and then to the shoe last manufacturing company, which has entered the leading position in Asia, to study in depth, and has completed the pformation from a small white industry to a female shoe foreign trade expert in nearly five years.

But it is also the experience of many years engaged in women's shoes foreign trade, and between the traditional shoe factories and foreign merchants, so that Zhou niengying is deeply aware of the crux of Chengdu's women's shoes trade. "Shoes factories do not understand foreign trade, but do not understand foreign trade shoes."

Therefore, in 2014, when the women's shoes in Chengdu were in deep decline, the electricity supplier's consciousness was weak and the factory pformation was difficult, Zhou Nengying founded Chengdu Europe's business limited company, and produced all the savings of 150 thousand yuan to become the Alibaba international station, hoping to use her own action to solve the problem of Chengdu women's shoes.

It is easier to start a business than to keep it.

Zhou Nengying disclosed that to do a good job in women's shoes foreign trade, electricity supplier operation thinking is the source, business is the core, R & D capability is competitiveness, supply chain management is the executive power.

But when the company started out, there were only 1 people and 1 computers. The result was not ideal. "Fortunately, Alibaba customer managers are teaching us how to build teams, find breakthroughs, and integrate into the foreign trade circle."

After that, Zhou Nengying settled down to study.

In November 2015, Alibaba world station was awarded the "seal of the rise of Sichuan merchants" with excellent results.

In 2016, he launched his own research and development department, and contracted with the factory order mode to form a strategic cooperation with 4 small and medium-sized shoe manufacturers in Chengdu. In just 1 years, she completed the pformation from pure trade to industry and trade, and gradually emerged in Chengdu women's shoes industry.

As of 2017, there were 3 foreign trade platforms for Europe, with nearly 30 team members, with an annual sales value of nearly 40 million yuan, and all customers came from Alibaba.

Zhou Nengying said that in 2018, the company will actively embrace changes in Alibaba international station, grow with customers, and plan annual sales value of 60 million yuan.

Towards the future

If Zhou Nengying can see some of the Chengdu women's shoes pforming from traditional manufacturing to the Internet, then Abu Wu Da, general manager of Sichuan ah bar commerce and Trade Co., Ltd. is one of the many new influx of the Chengdu women's shoes Market in the Internet age.

The Tibetan Boy, who was pformed from the financial industry, began to set foot in the women's shoes industry in 2016, and then relied on the data analysis and research ability accumulated over the past ten years.

Among them, the platform that was opened at Alibaba international station acquired nearly tens of millions of achievements in less than two years.

In his view, whether the industry's deep tillage or later influx, there are two points of view on the development of women's shoes in Chengdu. In fact, two points have been agreed. "One, high quality, small orders and small batch quantification of this kind of flexible customization is the biggest advantage of Chengdu women's shoes. Secondly, the supply chain building and the lack of professional talents are the two mountains before the development of the industry."

To change this pattern, it is simply that the efforts of an enterprise are far from enough.

Zhou Nengying expressed his approval.

In the next two years, they expect Alibaba to play a leading role in the industry, link regional resources, and help Chengdu women's shoes foreign trade enterprises to enhance their professional knowledge and professional knowledge of women's shoes, so that Chengdu women's shoes will show regional characteristics at Alibaba international station, so that the new generation of foreign trade will be able to take advantage of wind and waves to drive shoe enterprises behind.

Transformation and upgrading.