"China Dream" Blockbuster Debut -- Opening The Fashion Journey Of 2018 Beijing Fashion Week

Nine month Fifteen Evening, Two thousand and eighteen Beijing Fashion Week Opening Ceremony Up, Two thousand and nineteen "Hua Meng" concept press conference As the opening show of the Beijing fashion week, the Beijing Heng Heng International Centre was weighed in. The conference is sponsored by Beijing fashion holding Beijing Dahua Fashion Technology Development Co., Ltd. Carrying the three brands of "PURE TOUCH", "Tiantan" and "no blame". Hold?

Founded in 1954, Dahua fashion, formerly known as Beijing Dahua shirt factory, is a wholly owned two level enterprise owned by Beijing fashion holdings. It is a comprehensive enterprise integrating brand operation, business services and cultural and creative services. It has many brands such as "Tiantan", "PURE TOUCH", "no blame", "A" brand and "3A" brand.

Dahua fashion in this field Two thousand and nineteen Deep excavation in "Hua Meng" concept press conference Sixty-four The classic technology, enterprise culture elements and the spanformation characteristics of multi brand development, combined with the quintessence of Beijing's ancient capital's history and culture, and using modern new technology and new technology expression techniques, present a magnificent visual feast of inheritance, integration and innovation, showing the spirit of the great efforts of generations of Chinese to strive for personal dreams, enterprise development and prosperity of the motherland, and salute the motherland's reform and opening up with Dahua dream. Forty On the anniversary, the heart of Dahua expressed the feelings of the great nation of the great rejuvenation of the Chinese nation.

This conference uses tassels, digital printing, embroidery, bead embroidery, folding, handmade flowers and other crafts, using high quality silk, heavy satin, Ou Gensha, coating, lace, gauze and other fabrics, with the word "Hua". LOGO Original design accessories, passed Eighty-six Sets of distinctive Chinese clothes are divided into Hua One thousand nine hundred and fifty-four "," China "Love" and " One thousand nine hundred and seventy-eight "Dream" three chapters to show the theme of "China dream" conference.

The conference unveiled "Hua" with beautiful purple. One thousand nine hundred and fifty-four The prelude. The romantic Lavender tonal with light gauze fabric creates a dreamlike mood; creative futuristic fabric is matched with traditional craft design, and goes to noble blue and technology blue. The whole chapter is inspired by Dahua brand culture, corporate culture and traditional architecture, and is integrated with the outline and appearance of Beijing's new coordinates. One thousand nine hundred and fifty-four At the beginning of the year, it always adhered to the guidance of modern concepts and technological innovation, and realized the brand dream with restrained visual effects. , The dialogue between Dahua dream and Chinese dream in the future.

Second chapter " China "Love" begins with a green outfit that symbolizes harmony and peace. With the traditional Chinese design elements such as knot, symmetry and other traditional Chinese design elements, a large area of Dahua architectural decorations and extended embroidery techniques are used to interpret the inheritance, communication and connection between Dahua corporate culture and Chinese culture. After a steady and elegant black men's dress, it finally sublimates to the Chinese red series that symbolizes auspicious luck. The expectations and blessings of the great Chinese on the prosperity and prosperity of the motherland are presented on the Chinese dress with rich colors and gorgeous elegance, expressing the deep and sincere Chinese sentiment.

" One thousand nine hundred and seventy-eight "Dream" will be Dahua Sixty-four In the year of history, culture and distillation are abstracted. The opening ceremony is based on the classic white men's shirt and silver. The grey dress is gradually changing to the golden dress which combines the complicated processes such as stacking, pleated and bead embroidery. It symbolizes Dahua's down-to-earth journey from scratch, from plain to brilliant, and has witnessed the reform and opening up in China from the perspective of an enterprise. Forty The miracle of the year. The brilliant golden color has rendered the future magnificent scene, and is also the longing and confidence of every great Chinese to realize the Chinese dream of the great rejuvenation of the Chinese nation.

stay Two thousand and nineteen At the same time, the "China dream" concept conference was launched simultaneously. All the high gowns displayed by the conference can be landed by consumers. PURE TOUCH WeChat public number is selected at the right time. This conference also works with Ling Ji jewelry to realize the fashion crossover between jewelry culture and fashion art.

Dahua fashion passes. The concept of Hua Meng was released. take The design concept is integrated skillfully with product display, visual experience and innovative marketing. Two thousand and eighteen A Dream Tour of Beijing fashion week. (reporter Jiao Yanling)