Vip.Com Is Taking The Four Brand To The 2019 Spring And Summer London Fashion Week.

In the 13 year, Timothy Richard, a British missionary, plated the journey to the West into English, entitled "the journey of heaven".

This is the first time that journey to the West has told the story of this practice to the western world in the form of English monograph.

This rebellious stone monkey is one of the most famous Chinese cultural images in the West. When it comes to Chinese elements, Sun Wukong is a character who can not go around.

The latest episode of Sun Wukong and London was the fashion show of vip.com in London Fashion Week September 13th.

2019 spring and summer fashion week in London has been officially launched. Vip.com, as a partner of British Fashion Council, and

Brand Kisscat,

Brand fans, living in the left, white deer language to London Fashion Week, took four shows.

The theme of the conference is "national tide". Since the end of last year, the tide has become a hot word. The traditional local brand has improved its design and modeling ability, and is more close to the marketing method of young consumers.

Influence is growing.

But in the western context and cultural background, it is no easy task to explain what is the trend of the country and to deduce Chinese cultural symbols in an unconventional way.

Referring to Korea's K-POP, the tide has been plated into C-POP, and the four brands that have gone to London with vip.com have chosen their own interpretation of C-POP's perspective and way.

"Secret Fan" chose the theme "pill", and the opening stage is a pharmaceutical video produced by CG.

The fashion brand created by designer Han Wen and Feng Guang in Hangzhou in 2014 has always been a frequent visitor for inspiration from Chinese traditional culture, such as the "Manchu Han feast" of spring and summer in 2017.

The 2019 spring summer series released in London is the source of creativity from traditional Chinese medicine packaging and advertising.

"White Deer language" is a light luxury brand under the Korean clothing house. This time in London Fashion Week, the theme of ancient Chinese auspicious deer was silk and fragrant gauze.

"Living on the left" comes from the Yin man group and was founded in Guangzhou in 2014.

The 2019 spring and summer series are divided into two parts. The first part is about the sky, the universe and the stars. The second part takes the elements such as flowers and flowers as the source of inspiration.

Most special, as the Guangzhou Tian Chong group.

Brand has never been involved in fashion week before.

As a matter of fact, shoe brands rarely display new products in the form of walking shows. Shoes are too low in sight and too fast for models to capture carefully.

So all along, Nicholas Kirkwood and other brands are mainly static models.

In this London Fashion Week, Kisscat inspired Wukong as a source of inspiration, trying to tell the story of Wukong's debut, seal and rebirth through shoes.

Wang Haitao, general manager of Kisscat, said the whole series of preparations took only two months, because some of the shoes were printed with 3D, which was difficult to produce.

But the show will be used as the material of Kisscat marketing, and the concept of Wukong will be reflected in the decoration of the shop.

In January this year, vip.com and the British Fashion Association announced the establishment of an exclusive electricity supplier strategic partnership in Beijing. They launched the items such as buying and vip.com exclusive fashion show.

In the 2019 spring and summer fashion week in London, Caroline Rush, the chairman of the British Fashion Association, also appeared on vip.com's show.

Caroline Rush told the interface news that London Fashion Week is the most diverse and inclusive fashion week. London Fashion Zhou Yezheng is becoming more and more open and docking platforms from different countries to share resources.

In addition to walking on the left side of the Shanghai fashion week's Secret fans and the Beijing international fashion week, the other two brands that follow vip.com's London Fashion Week are not regular customers of fashion week. Instead of a more mature brand, vip.com vice president Sun Gefei told the interface news that he wanted to see different styles of "national tide" in the world.

The fashion business of China's electricity supplier is fiercely competitive, and Tmall fashion is developing most mature. Jingdong fashion is the new strategic focus of Jingdong. Vip.com is competing for brand resources and establishing differentiation.

Vip.com has established overseas offices in the United Kingdom, South Korea and Japan. Buyers of overseas offices constitute an important part of vip.com's overseas business. They are looking for fashion suppliers, cosmetics, electronic products and other brand suppliers, and these brands have been recommended to vip.com's sea search business, "Wei pin international" mall.

Mimi, a buyer of vip.com's overseas office in London, has been looking for British brand resources for vip.com a year and a half ago.

"Chinese consumers prefer some famous British brands, though they work in the UK, but I need to keep up with the trend."

Mimi said to the interface news.

Vip.com has an interesting tradition that overseas office buyers go back to their posts every year, one of which is to send express delivery to customers at home to send parcels and ask them for advice.

But Mimi says that people who place orders are often not people who sign up for parcels, so there are few opportunities to speak to customers.

In London, Sun Gefei said, "special sale" will also be the trait that vip.com has to adhere to. At the same time, vip.com is changing its attitude towards the products: "what to sell from the past, and now we have to pick and choose."