Fashion Technology Exhibition: Global Fashion Technology Carnival

Recently, at the third Baiyangdian International Fashion Festival, the fashion science and technology exhibition opened.

In this exhibition, advanced technology and fashion apparel are perfectly integrated.

There are four exhibition areas: innovative design, intelligent manufacturing and Internet marketing.

It includes automatic temperature control, weight reduction, drag reduction, 3D digitization, 3D printing, intelligent processing, intelligent finishing, AR and VR, and Internet sales management.

The integration and development of art and technology.

01 functional materials

Material is the key carrier of clothing and clothing, which directly affects its wear and functionality.

The development of modern science and technology has promoted the innovation and research and development of new materials, and has been widely applied to aerospace, national defense and fashion apparel products.

On the one hand, the exhibition shows the seven categories of functional materials currently most concerned:

Phase change material, green environmental protection material, functional material, intelligent sensing material,

On the other hand, it shows the application case of the 2018 Pingchang Olympic Games Chinese short track speed skating match suit, speed skating suit, polar joint down jacket, special clothing for North and south polar inspection, outdoor thermal insulation clothing, and other functional materials in the products, which can experience the close integration of technology and materials.

02 creative design

Design is an important part of product development.

Modern design and traditional design are not only different in design thinking, expression and implementation, but also have significant differences in design methods and techniques, all of which should be attributed to the development of modern technology and mutual integration.

The exhibition takes creativity as the core concept, presenting not only static 3D human body scanning technology, but also dynamic human body capture technology. At the same time, it also presents 3D material scanning technology and application.

In particular, it shows the creative application of AR/VR technology in costume design. The audience can experience the design process and feel the impact and pleasure of creative design.

03 intelligent manufacturing

It is the two most common form of clothing production and processing. With the development and application of manufacturing equipment and management technology, the intelligent manufacturing of clothing has become an inevitable trend in the future.

From the two angles of advanced customization intelligent manufacturing and mass product intelligent manufacturing, the exhibition shows the intelligent manufacturing structure, intelligent processing equipment and intelligent related technologies. Intelligent customization system, intelligent manufacturing system and so on all have Chinese independent intellectual property rights, showing the cooperation and integration between Chinese technology enterprises, research institutes and fashion enterprises, which will also be the way of future development.

04 Internet Marketing

Network is everywhere, modern marketing is the era of Internet marketing, digital product presentation, purchase, payment and management have become the normal, to bring more convenience to our lives.

Scientific and technological progress will promote changes in the format of fashion marketing. This exhibition area shows eight trends in the field of Internet marketing technology: 3D intelligent shopping guide system, 3D fashion customization system, 3D intelligent matching system, shoes purchase intelligent system, intelligent shooting system, 3D 3D body feeling fitting system, naked eye 3D total projection suspension terminal display system and visual store management system.

When entering this exhibition area, the audience is a member of Internet marketing, and can experience the changes brought about by science and technology for marketing.

The clothing industry has always been China's pillar industry, and it has been developing and expanding with the deepening of reform and opening up in the past forty years.

Today's Chinese garment industry is not only a single design, production and sale, but also a blend of different technologies and cultures, such as fashion culture, information technology, intelligent manufacturing and wearable technology. Therefore, China's garment industry will usher in a new development and upgrading. The integration of technology and technology is the core element to promote the future Chinese garment industry to become a world power.