"Heritage Classics, Embroidered Chaozhou", Chaozhou Embroidery Traditional Craft Inheritors Dialogue Activities Held In Chaozhou

September 26th With the theme of "inheriting classics and embroidering Chaozhou", the traditional art of Chaozhou embroidery is held at Guest Hotel Chaozhou. Vice president of China Textile Industry Federation Sun Hua Bin Vice mayor of Chaozhou Yu Hong Chun President of China embroidery art Research Institute Li Ting Qi Executive director of Guangdong Fashion Designers Association Ding Ning Director of China Textile Union's non Heritage Office and China Textile Alliance stationed in Chaozhou traditional workstation station Zhang Jia Zhou The director of Chaozhou culture, radio, television and Press Bureau Li Qiong Deputy director Huang Yi Xiang Chairman of Guangdong Ming Rui group and deputy director of Chaozhou Textile Technology Workstation Cai min Qiang Vice chairman of Guangdong Ming Rui group Chun Liang Li General manager Cai Zhong Han Top ten fashion designers in China Zhang Weiguo, Chairman and chief designer of Beijing Mu Zhen Fashion Co., Ltd. Wang XL Chairman of Beijing Qian Yuan Traditional Culture Development Co., Ltd. Yanshan Yan Qiming, senior director of costume design Dormiyan Vip.com Vice President Assistant Jing Hua R & D lab manager of Guangzhou Garments Co., Ltd. Guo Yu Yu Director of clothing department, School of art and design, Beijing City University Shao Fang Director of clothing department, Guangzhou Baiyun Industrial and commercial Technician College Jiang Xiao Rong Director of fashion department, Hanshan Normal University, Chaozhou Meng Qing Wei And the representatives of associations, colleges and enterprises such as embroidery, bead embroidery and drawnwork inheritors participated in this event. The event was chaired by Zhang Jiazhou.

This event is guided by China Textile Industry Federation, Chaozhou culture, radio and television press and Publication Bureau, organized by the China Textile Federation in Chaozhou traditional workstation, and jointly organized by the Sino textile union Intangible Cultural Heritage Office, China Textile Institute of China embroidery art research institute, China Textile Union News Center, Hanshan Normal University, Chaozhou Garment Association and Guangdong Ming Rui (Group) Limited by Share Ltd. The aim is to carry out multi-level and multi angle dialogue and exchanges through the heritage and development of local traditional crafts such as Chaoxiu, Chaozhou drawnwork and bead embroidery through the heritage, practitioners, designers, brand enterprises, relevant institutions and experts and scholars of Chaozhou textile industry, and jointly explore and promote the design, development and innovative application of Chaozhou traditional crafts in clothing, home textiles, cultural tourism and other fields, strengthen the construction of non heritage products and business channels, enhance the brand influence of traditional embroidery technology, promote the understanding and understanding of Chaozhou's traditional craft projects, and meet the new needs of people's beautiful life through commercialization and marketable innovative products.

Protection and inheritance push forward in deployment

Chaozhou traditional workstation is the sixth state-level traditional workstation under the guidance of the Ministry of culture. It was approved in March 2017 and officially launched in July 10th. The workstation is located in Guangdong Ming Rui group. In the past year, relying on the local resource advantages and the textile industry foundation, combined with the development of traditional textile technology in Chaozhou, we have made full use of the exemplary and leading role of local brand enterprises. We have carried out a lot of fruitful work in the fields of traditional culture and traditional crafts research, research and training, exhibition, publicity and promotion, and international exchanges in Chaozhou.

　　 Zhang Jiazhou, director of China Textile Union's non Heritage Office, and China Textile Federation stationed in Chaozhou traditional workstation. The goal and task of the overall level promotion and expansion of application fields are to plan and organize the traditional activities of Chaozhou embroidery, and carry on the activities of the traditional crafts of Chaozhou embroidery. Through heritage heritage, practitioners, designers, brand enterprises, relevant institutions and experts and scholars, the inheritance and development of Chaozhou traditional crafts such as embroidery, drawnwork and bead embroidery will be carried out to carry out multi-level and multi angle dialogues and exchanges, and jointly explore and promote the product design, development and innovative application of Chaozhou traditional crafts in fashion and fashion fields, strengthen the construction of non heritage products and business channels, enhance the brand influence of the traditional textile technology of Chaozhou, promote the understanding and understanding of Chaozhou's traditional craft projects in various fields and various fields, and meet the new needs of people's beautiful life through industrialization and marketization of innovative products. In his speech, he said that since this year, Chaozhou traditional workstations have increased the innovation of traditional textile crafts in Chaozhou, and promoted the traditional embroidery technology.

There are 51 non Heritage Representative projects in Chaozhou, including 15 national level, 23 provincial level, 188 representative successors, including 22 national level and 48 provincial level; 73 heritage bases, 1 provincial cultural and ecological protection experimentation area, and the number of state-level non heritage projects ranks the highest in the prefecture level cities of the province. The outstanding traditional culture of Chaozhou, which is a typical representative of non heritage, has renewed the vitality of the new era. It has developed into a Zhang Mingpian, an image and an industry in Chaozhou.

　 Yu Hongchun, vice mayor of Chaozhou In his speech, he said that this Chaozhou embroidery traditional craft inheritors dialogue activities, with the theme of "inheriting the classic and embroidering the beautiful Chaozhou" as the theme, facing the new era and new needs, inviting non heritage inheritors, designers, entrepreneurs, experts and scholars, etc., to provide the exchange platform for inheritors, guide the supply and demand to link up, promote the integration of intangible cultural heritage into modern life, and promote the innovative protection of Chaozhou traditional crafts. I believe that this event will give Chaozhou embroidery new connotations, new vitality and new breath.

　 Ding Ning, executive director of Guangdong Fashion Designers Association In his speech, he said that in recent years, the Guangdong Clothing Designers Association has publicized and displayed intangible cultural exchange activities through various promotional meetings, exhibitions, design competitions and other forms, in order to promote dialogue and exchange between designers and non heritage inheritors, to spark the spark of fashion value, enhance the value of intangible Heritage market, and truly achieve cultural heritage.

Ding Ning said that Chao embroidery is an important part of Guangdong's dress culture. The traditional workstation in Chaozhou, a traditional workstation in Chaozhou, is a state-level workstation located in Chaozhou. Focusing on Chaozhou and gathering resources of the industry, it plays an important role in promoting the development of traditional technology. Next, the Guangdong garment Designers Association will further strengthen exchanges and cooperation with workstations, and jointly promote the protection and inheritance of textile and garment intangible heritage, and work together to enhance Guangdong and even China's cultural confidence.

Dialogue and communication: the distillation of tradition and fashion

In the keynote session, Li Dangqi, President of China embroidery art Research Institute The keynote speech entitled "studying and promoting the cultural value of Chao embroidery and expanding the economic value of Chao embroidery" comprehensively introduces the historical and cultural details of Chao embroidery and the aesthetic value of modern art. It also puts forward three suggestions for how to excavate the economic value of modern life and revitalize the embroidery culture: first, expand the application field of embroidery technology, combine traditional techniques with modern fashion life closely, create new varieties; two, combine modern life, innovate embroidery patterns, improve the design level and artistic level of embroidery products, consolidate and expand cultural markets; three, carry forward the characteristics of Chao embroidery style, use modern materials and techniques, spanform and develop traditional skills, develop new products, create new products and create new culture.

　　 Cai Zhonghan, general manager of Guangdong Ming Rui group The system has reported the work of the traditional workstation in Chaozhou, focusing on the responsibilities and achievements of the traditional workstation in Chaozhou. With a large number of examples, it has shared the experience and experience of inheriting and innovating Chaozhou's traditional technology.

　　 Sun Qingxian, the national representative of Chao embroidery 作了題為“潮繡傳承的現狀與未來發展”的專題演講，從傳承人的角度談到了潮繡傳承與發展的現狀與未來設想，分析了潮繡青黃不接的現狀：繡制女工后繼乏人，年輕人不愿意學手工手藝;技高藝巧的老藝人年事已高，口傳身教、代代相承的傳承方式，將隨著老藝人的逝去而曲終人散，人亡藝絕;刺繡行業從業者視野狹窄，真正的創新寥寥無幾，無法引領刺繡行業走上臺階;盡管政府和相關職能部門、專業協會、包括在座的老師都為此做了大量的工作和投入，但未形成尊匠愛藝的社會氛圍，最有希望接班傳代的年輕人，或在為幾平方米蝸居奔忙，或沉溺在虛擬的“追星”之中等等。

Wang Xiaolin, chairman and chief designer of Beijing Mu Zhen Fashion Co., Ltd. Taking "fusion of traditional embroidery craft and fashion design" as an example, this paper describes the experience accumulated in the work of combining traditional crafts with modern design, and shares the personal feelings and unique opinions on the integration of embroidery traditional crafts and fashion design.

　　 Beijing pioneered Qian Yuan Traditional Culture Development Co., Ltd., chairman of Yanshan A keynote speech entitled "Empowering textiles, intangible cultural heritage, leading the life of the times". This paper focuses on the resources of the innovative development platform of the first innovation and intangible cultural heritage as well as the idea of building innovative commercial channels for non heritage products. He expressed the hope that with the advantages of the traditional workstation platform in Chaozhou, we will conduct in-depth cooperation in the fields of business channel building, embroidery and Boutique Auction.

Thematic dialogues Sun Huaibin, vice president of China Textile Industry Federation Presided over, focusing on how to enhance the design, channel construction and personnel training to enhance the protection, inheritance and innovation development of Chaoxiu traditional crafts. She Yanxuan, the inheritor of Chaozhou embroidery, Zhu Shuqin, the inheritor of pearl embroidery, Li Shuying, vice president of vip.com, Li Shuying, director of the clothing department of Hanshan Normal University, Zhang Weiguo, the top ten fashion designer Zhang Weiguo, respectively, exchanged opinions on the application of the embroidery technology in the brand design, fashion expression and personnel training, school enterprise cooperation, protection and inheritance of intangible cultural heritage, circulation channels, e-commerce platform and other topics, and put forward many constructive suggestions and suggestions, so that delegates will have confidence in the inheritance and revitalization of the traditional textile arts in Chaozhou.

Cooperation signing: traditional technology revitalization, pragmatic and efficient landing sound.

At the scene of the dialogue, the China Textile Federation's traditional workstation in Chaozhou and the Beijing first yuan Qian Yuan Traditional Culture Development Co., Ltd. signed a strategic cooperation agreement on the strategic cooperation in the fields of business channel construction, embroidery and handicrafts auction. This is also an important achievement for Chaozhou workstation to introduce brand resources, strengthen channel construction and promote innovation and development this year.

According to the introduction, Chaozhou workstation has five main objectives: one is to focus on Chaozhou embroidery, improve materials, improve design, improve production and quality, improve the level of traditional technology development and market competitiveness, increase the income of practitioners, and expand the employment capacity of traditional technology. The two is to help local brands cultivate. By cultivating brands, introducing quality control standards, strengthening business channel construction, and promoting traditional crafts into modern life, modern design and management have entered the traditional process, forming a series of products with national characteristics and able to enter the domestic and foreign markets. Three, in the process of revitalizing traditional crafts, we should deeply discover, understand, protect, inherit the essence and value of traditional culture and traditional crafts, and restore and carry forward the excellent craft and culture that are faced with vanishing and degradation. The four is to develop workshops, platform for training, demonstration and guidance, to help local teams to develop, to enhance the stamina of traditional craft development, and to form the experience that can be popularized. Five, we should establish a traditional process exchange mechanism to demonstrate China's excellent achievements in revitalizing traditional crafts and carry out international exchanges and cooperation in textile traditional crafts.

The construction of innovative commercial channels is a key work of Chaozhou workstation this year. During the Spring Festival this year, Chaozhou workstation was launched in the Jingdong to sell the tide embroider with the hand ritual line, and the effect was good. Ming Rui opened the first airport store (Chaozhou Shantou airport store in Jieyang), becoming the successful exploration and practice of strengthening the channel construction of Chaoxiu products. Through the huge passenger flow, the beauty of the "Chinese gem" embroidery is spread all over the world, and the world is amazing. At the same time, Chaozhou workstation will also cooperate with the first non heritage innovative development platform this year to set up a brand shop of the non heritage Oates, and hold a special auction for Chao embroidery, which will provide a high-end display and sales platform for more embroidery products.

　　 Sun Huaibin, vice president of China Textile Industry Federation In concluding remarks, the traditional textile technology of Chaozhou has a long history and a wide variety, with a rich history and a long civilization. The traditional art of Chaozhou embroidery inheritors dialogue activities aimed at bringing together people from various fields and jointly discussing the inheritance and innovation of Chaozhou embroidery traditional crafts. Through today's speeches, keynote speeches and dialogues, we will jointly promote the traditional crafts of Chaozhou embroidery from different levels and angles.

Sun Huaibin pointed out that the CPC Central Committee and the State Council attached great importance to the inheritance of traditional culture and technology, and proposed that the protection and revitalization of intangible cultural heritage should be strengthened, and a blueprint for future development was outlined. Enterprises are the main force to promote traditional technological innovation, and the traditional workstation of the Chaozhou Textile Alliance in Guangdong is established in Guangdong Rui group, which has strongly promoted the inheritance and innovation of the traditional embroidery technology. Workstation has been established for a year. Textile industry Resources superiority and industrial foundation, combined with the development of traditional textile technology in Chaozhou, give full play to the exemplary and leading role of the local leading enterprise, Guangdong Ming Rui group (workstation location), and have done a lot of fruitful work in Chaozhou traditional culture and traditional craft research, research and training, exhibition exhibition, publicity and promotion, international exchanges, etc., and achieved some progress. However, the inheritance of intangible cultural heritage is a work that needs continuous promotion. Carrying forward the national culture, inheriting traditional skills, building cultural self-confidence and undertaking heavy responsibilities are still needed.

Fieldwork: feel the beauty of traditional embroidery technology at zero distance.

As an important part of this dialogue, the organizers organized delegates to visit the traditional textile workshops in Chaozhou, and the Museum of intangible cultural heritage in Chaozhou. Coste clothing Ltd and Ming Rui group.

After attending the results of the visit to Chaozhou's traditional workstation, the delegates fully affirmed the pragmatic and effective work of the Chaozhou workstation, and said they had a good trip. They also had a thorough understanding and experience of the inheritance and development of Chaozhou's traditional textile technology, including the four famous embroidered embroidery, and praised the exquisite workmanship and exquisite skills of the embroidery technology.

It is learned that China Textile Federation of industries Guangdong Chaozhou traditional workstation (sixth traditional workstations of the Ministry of Culture), China Textile Institute of China embroidery art research institute and Academy of Fine Arts fiber art research institute decided to jointly organize "embroidery and contemporary life" in Chaozhou, China. The Chaozhou International Embroidery Art Biennale is also in the process of preparation. The exhibition will be held from December 18, 2018 to March 18, 2019. Chaozhou City Museum, China Textile Industry Federation, China embroidery art academy.