The Trend Of Socks Industry In China Tends To Be Fashionable, High Quality And Functional.

After years of development, China's cotton socks industry has formed a considerable scale of production.

Through technological innovation, the introduction and absorption of advanced foreign technologies, the technology level and product quality of the whole industry have been greatly improved.

In our country

A complete industrial chain, a large number of skilled workers, a long history of textile and rich textile experience, to a certain extent, ensure the quality of socks production.

In the past 2009-2016 years, the output of socks in China has been increasing year by year. In 2016, the output of socks in China reached 35 billion 200 million pairs, an increase of 4.17% over the same period last year, and the output of socks reached 38 billion 400 million pairs by 2017.

As China's population continues to grow, socks as a necessities of life are also growing steadily.

In 2016, the demand for socks in China was 21 billion 810 million pairs, and the per capita consumption was 15.78 pairs, an increase of 4.4% over the same period last year. According to the growth trend of this rate, it is estimated that the demand for socks in China reached 24 billion 300 million pairs in 2017 and the consumption per capita was 17.48 pairs, so the market development of socks is still full of momentum.

For the middle and low end market competition

There are many hosiery enterprises in China, mainly in Zhejiang, Jiangsu, Guangdong and other provinces.

stay

On the rising ridge Knitting Co., Ltd.

Limited by Share Ltd, Zhejiang jiunsheng group Limited by Share Ltd, Zhejiang Nile Group Co., Ltd., Zhejiang Qingyi socks Co., Ltd., Zhejiang step man socks Co., Ltd., Zhejiang Dan Jia Group Co., Ltd., Zhejiang Bonas socks Co., Ltd. are represented by these enterprises. They not only have a certain scale, but also focus on brand publicity, product development, marketing network construction, etc., and occupy a certain share in the domestic socks Market.

From the data of Tmall and Jingdong's two big socks sales platform, in the 2016 hosiery brand structure, the top selling brands are mainly local brands, and the price is mainly shown in the middle and low end market competition.

In the list, the biggest sock company in the country is still selling its leading position, accounting for 19.6%, ranking second of the seven wolves, occupying 8.8% of the share, most of the socks brand share is low, and the brand is more dispersed.

Trend analysis, fashion, functionality and quality as consumer concerns.

From traditional industries to modern enterprises

Socks

As a traditional industry, the industry is faced with problems such as unclear product positioning, unstable quality and weak operation of product brand, making price the main competitive means, causing Chinese hosiery enterprises to remain at the bottom of the value chain for a long time.

With the development of science and technology and the continuous penetration of modern science and technology in all walks of life, China's socks industry has come to an industrial upgrading. The use of high technology to pform the hosiery industry has become a trend of development.

Fashion, quality and functionality become the goal of enterprises.

As a clothing product, socks only follow the trend of fashion development and design more personalized and fashionable products to meet the changing aesthetic needs of consumers.

With the advancement of science and technology, new materials have been developed in the textile industry.

It is the driving force for the development of hosiery enterprises to grasp the information of upstream textile industry and continuously apply new materials to meet the different needs of consumers.

The proportion of high-end products increased continuously.

With the continuous improvement of the whole industry in the level of equipment and technology, our hosiery enterprises have the ability to produce high-grade products.

With the development of China's economy and the increase of disposable income of residents, the demand of socks for Chinese consumers tends to be high-grade, and the production of high-end products abroad is also accelerating to China.

The combination of these two trends has led many enterprises to turn their attention to the high-end market.