Survey Of 16 Apparel Brands Revealed That Apparel Industry Ended 5 Years Ago.

According to the survey, the retail sales of 100 department stores increased by 2.8% in 2017.

So, how did the apparel industry become an important part of the retail industry in the first half of 2018? How did it develop in the first half of 2018?

Pacific bird

Taiping bird 2018 semi annual performance report shows that the company achieved a revenue of 3 billion 169 million yuan, an increase of 12.41% over the same period. The net profit attributable to shareholders of listed companies was 197 million yuan, up 115.31% over the same period last year.

As of June 30, 2018, there were 1493 stores under the Taiping bird line, and the total retail sales in the first half of 2018 were 1 billion 649 million yuan, up 27.52% over the same period last year.

In the same period, the net retail sales of Taiping birds were 980 million yuan (excluding returns), representing an increase of 29.12% over the same period last year, 759 million yuan.

Hai Lan's home

Hai Lan home 2018 semi annual performance report shows that the company achieved revenue of 10 billion 14 million yuan, an increase of 8.23% over the same period, and the net profit attributable to shareholders of listed companies was 2 billion 66 million yuan, an increase of 10.20% over the same period last year.

By the end of 6 2018, there were 6097 stores in Taiping bird company, including 4694 brands of Hai Lan home (including 11 overseas stores), 1158 "Ai Ju rabbit" brand and 245 other brands.

At present, Taiping bird has opened stores in Malaysia and Singapore, and gradually opened up markets in Thailand and Vietnam.

La Natsu Bell

La Natsu Bell's 2018 half year performance report shows that the company achieved a revenue of 4 billion 379 million yuan, an increase of 2.26% over the same period, and the net profit attributable to the listed shareholders was 236 million yuan, down 16.3% from the same period last year.

In the first half of 2018, La Natsu Bell's wholly owned subsidiary, LaCha Fashion, plans to invest 20 million 800 thousand euros to acquire 40% stake in Naf Naf brand owned by VIVARTE SAS.

At present, La Natsu Bell has more than 400 retail outlets in France, Italy, Spain and Belgium.

Earth element

2018 the semi annual performance report shows that the company achieved a revenue of 971 million yuan, an increase of 8.81% over the same period, and a net profit of 336 million yuan attributable to shareholders of listed companies, an increase of 23.07% over the same period last year.

According to di Su, the number of retail outlets in the first half of the year increased by 67 compared with the same period last year. The electricity supplier channel grew faster in the first half of 2018, an increase of about 82% compared with the same period last year.

At the same time, in the first half of the year, di Su fashion landed on the Shanghai stock exchange, with a stock code of 603587, issuing 61 million shares, accounting for 15% of the total share capital.

Jiangnan cloth

Jiangnan Buyi 2018 semi annual performance report shows that the group's total revenue during the year was 2 billion 864 million yuan, an increase of 22.8% over the same period, and net profit of 410 million yuan, up 23.8% over the same period last year.

During the reporting period, the total number of retail outlets operated by Jiangnan cloth clothing Limited company increased from 1591 to 1831, and the retail network covered all 80 provinces in China, including all provinces, autonomous regions and municipalities directly under the central government and 17 other countries and regions in the world.

Overall, retail sales grew by 8.9% in fiscal 2018.

Semir

Semir clothing 2018 semi annual performance report shows that in the first half of this year, Semir achieved a revenue of 5 billion 532 million yuan, an increase of 24.8% over the same period last year, and a net profit of 667 million yuan attributable to shareholders of listed companies, an increase of 25% over the same period last year.

As of June 30, 2018, the total assets of the company amounted to 13 billion 213 million yuan, and the net assets attributable to the parent company owners were 10 billion 102 million yuan.

Not long ago, Semir clothing announced that the company will buy a share of LLC.11%, the parent company JWU of the Chinese brand designer Jason Wu with the name of 5 million yuan (about 34 million 273 thousand yuan).

Judging from the price of acquiring shares, the brand valuation of Jason Wu has reached $45 million, or about 300 million yuan.

American Apparel

2018 the semi annual performance report shows that the company's main business income in 1-6 months was 3 billion 938 million yuan, an increase of 35.96% over the same period last year, and net profit of 53 million 114 thousand and 400 yuan, an increase of 218.69% over the same period last year.

Recently, the United States and the mobile phone Tmall water test new retail.

According to statistics, the passenger flow in the Shanghai Wujiaochang Plaza on the same day increased by 150% compared with the previous day, and the turnover increased by 76% over last week.

Many consumers made an appointment to shop on Tmall mobile APP a few days ago, and arrived at Wujiaochang at 9 a.m.

Data show that in the afternoon of two hours in the afternoon, hundreds of hummingbird errands commissioners took delivery from 22 Metersbonwe stores in downtown Shanghai, sending goods from Wujiaochang Wanda store to consumers.

JEANSWEST

In the 1-6 month of 2018, China's retail business revenue declined by 8.64% to HK $707 million 500 thousand, compared with HK $774 billion 400 million in 2017. During the period, the group's retail branch operating loss was HK $35 million 434 thousand, and the operating profit of HK $25 million 75 thousand in the same period in 2017.

A few days ago, Jeanswest JEANSWEST was sold by its parent company sunrise group.

According to the announcement, sunrise group has entered into a sale and purchase agreement with the wholly owned Affiliated Companies Jing Tian limited, selling all the rights and interests of JEANSWEST with HK $800 million, and expects to sell JEANSWEST's mainland China retail business to HK $31 million 333 thousand net income.

UNIQLO

The first three quarters of Japan's fast fashion UNIQLO parent express group reported that the group's revenue grew by 15.3% to 1 trillion and 700 billion yen (about 100 billion 800 million yuan) in the first 9 months ended May, while net profit rose 23.5% to 148 billion 300 million yen (about 8 billion 700 million yuan).

It is understood that UNIQLO in August in its

Sales performance was strong, online sales increased by 8.8% over the same period, sales of physical stores increased by 7.4%, and total sales increased by 9.1%.

In response, UNIQLO said it had something to do with the hot weather in summer.

UNIQLO is also accelerating the layout of overseas markets and opened its first store in Sweden this month.

Zara

The first quarter earnings report of Zara parent Inditex group showed that in the three months ended April 30th, the group's sales volume was 5 billion 654 million euros, an increase of 2% over the same period last year. Net profit was 669 million euros, up 2.23% over the same period last year.

According to the financial report, Zara sales accounted for over 60% of group sales in the first quarter, followed by Bershka, Massimo Dutti and Pull and Bear.

Not long ago, Zara announced that it would go to the shop direct mail system, specifically for online order services, which will be launched online at the 2000 stores around the world by the end of the year.

Some recent studies have also emphasized the importance of online shopping speed. For faster e-commerce providers, ensuring the same fast logistics system is the key, so that more products can be sold.

H&M

Fast fashion H&M group's second quarter 2018 earnings report showed that H&M group's second quarter sales increased 2% to 60 billion 460 million krona, or about 6 billion 881 million US dollars.

The group's sales after value-added tax was 51 billion 983 million SEK, an increase of 1.2% over the previous year, less than 3% of market expectations.

From the two quarter of fiscal 2017 to the first quarter of fiscal 2018, the group's after tax sales increased by 9.6%, 5%, -4.4% and -1.7% respectively.

As of the end of the reporting period, H&M group has 4801 stores worldwide, an increase of 303 over the same period last year.

Nike

Nike Inc Nike financial data for the fourth quarter of fiscal year 2018 showed that sales of Nike group increased 13% to 9 billion 790 million US dollars in the fourth quarter of the fiscal year ending May 31, 2018, up 8% at constant exchange rate and net profit increased 13% to 1 billion 140 million US dollars.

Canacce Genuity said recently that its findings show that Nike's sales performance is far ahead of expectations, mainly due to the entry into force of the brand pformation strategy and a series of advertising activities of "Just do it" slogan 30th anniversary.

Over the past year, Nike group's stock price has risen 59%, and its market value is about 135 billion 100 million dollars.

Adidas

German sportswear company Adidas's second quarter earnings report showed that revenue grew by 3% to 10 billion 809 million euros in the first half of 2018, 10 billion 485 million euros in the same period in 2017, 1.2 percentage point increase to 11.3% in operating profit margins, and 20% to 418 million euros in net income from continuous operation.

Data show that sales in Adidas Greater China increased by 27%.

Thanks to the promotion of Greater China,

It has achieved 19% growth and has become Adidas's fastest growing market in the world.

Gao Jiali, managing director of Asia Pacific region and managing director of Greater China, said Adidas has gained more than 20% sales growth in ten consecutive quarters.

Puma

In the second quarter of June 30th, Puma sales surged 15% to 1 billion 49 million euros, and achieved double-digit growth in all regions and product sectors, gross margins rose to 48.6%, and operating profit rose 33% to 58 million euros.

In the first half of this year, Puma sales surged 18% to 2 billion 180 million euros, and net profit increased 37.7% to 98 million 500 thousand euros.

Interestingly, at the beginning of this year, cloud group distributed its Puma 70% shares to shareholders and indirectly divestiture Puma business.

Lining

Lining's performance report in the first half of 2018 showed that the company achieved 4 billion 713 million yuan in revenue, up 17.9% from the same year, net profit of 269 million yuan, 42%, and 11.10 cents per share.

In terms of income growth Lining, e-business channel income has maintained high growth rate for many years.

With the improvement of product recognition and continuous improvement of self run store operation capacity, the growth of direct sales revenue has improved significantly compared with the same period last year. With the strengthening of the channel operation ability and terminal sales ability of distributors, the group has increased the volume of futures orders for dealers, and the income of franchised dealers has also increased well over the same period last year.

Seven wolves

The first seven months' performance announcement of the seven wolves showed that in the first half of the year, the seven wolves achieved operating income of 1 billion 459 million yuan, an increase of 13.83% over the same period, and the net profit attributable to shareholders of listed companies was 135 million yuan, an increase of 10.49% over the same period last year.

It is understood that in addition to

Besides the brand, in recent years, the company has invested in Chaozhou brand "16N" and the international light luxury brand "Karl Lagerfeld" through the acquisition mode. Through the internal fission, it has cultivated a light luxury brand "WOLF TOTEM" that meets the new generation of fashion taste choices to meet the different needs of different customer groups and create "

Group ".

Compared with the company's "seven wolves" brand, the scale of the relevant business of the new brand is still small, and is still in the incubation period during the reporting period.