The Twenty-Second Ningbo International Fashion Festival Held Ten Major Events And Four Highlights To Ignite The Costume Festival.

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Hold.

Ningbo Municipal Government Information Office

Chaired the director of the Organizing Committee of the clothing festival, deputy director of the Municipal Committee of letters and commissions.

Director of Executive Office of Ningbo International Fashion Festival Organizing Committee, chairman of Ningbo Expo conference and Exhibition Co., Ltd.

Attend the press conference.

Sun Wentao, Ningbo Municipal Government Information Office

The director of the office of the Organizing Committee of the clothing festival and Mr. Dai Yun, deputy director of the Municipal Commission of letters and commissions, told the press conference that the Ningbo clothing festival was the first large-scale comprehensive economic and trade activities organized by Ningbo. Relying on the solid industrial foundation, after 22 years of hard work, it played a positive role in promoting the pformation and upgrading of the garment industry and international cooperation, improving the quality of the fashion and cultural life of the citizens, and speeding up the construction of Ningbo's famous cities.

This year is the 40th anniversary year of reform and opening up. It is also the beginning of the implementation of the nineteen spirits. It is also the year when Ningbo actively promotes the six year battle plan and the three year climbing plan. In line with the pace of the times and the development of Ningbo fashion clothing industry, the twenty-second Ningbo International Fashion Festival will be held on 18-21 October. With the theme of "Ningbo's makeup and makeup world" as the theme, the new era of "creating new era and innovating the future" is the main line. Through the exhibition, exhibition, trade negotiation and fashion, the three major plate activities will be strengthened, and the functions of the market will be enhanced.

There are ten major professional events organized by the fashion festival.

Dai Yun, director of the Organizing Committee of the clothing festival and deputy director of the Municipal Commission of letters and commissions.

(1) the twenty-second Ningbo international clothing and accessories fair.

The Clothing Fair is the core activity of the clothing festival. It is located at the Ningbo International Convention and Exhibition Center. The exhibition area is 40 thousand square meters, with 2000 booths. There are 265 enterprises and more than 300 brands exhibiting. The exhibitors are from 11 countries and regions in the United States, Britain, Poland, Russia, Italy, France, Korea, and 16 cities above the prefecture level. Overseas and foreign brands account for 46% of the total exhibitors.

Each brand will display the latest achievements and fashion trends of the independent innovation in the apparel industry from a multi-dimensional and all-round perspective, and promote closer integration of brand and culture, and promote wider international fashion exchange and cooperation.

(two) 2018 Ningbo international fashion week.

The fashion week will be held in the exhibition hall on the first floor of Ningbo Cultural Plaza Scientific Exploration Center in from October 18th to 21st. There will be 12 fashion shows in four categories: famous designers, famous domestic brands, local fashion brands and avant-garde colleges.

Among them, China's top ten designer Gong Hangyu will bring Haisi Yongxiang release show. The Italy custom tailored brand WILLI.W will be jointly released with the wedding dress Saling and goddess's home. The excellent works of teachers and students from 2 famous domestic garment colleges, such as Lu Xun Academy of fine arts, will be released.

The release of famous brands and fashion brands in China covers various categories of children's clothing, such as Chinese plation and Ziemba Nana.

The National Children's clothing design and research center joint UNCMC (China children's model education system) first appeared.

(three) the second China International (Ningbo) youth college student Costume Design Competition finals.

The competition is aimed at finding and training new international fashion designers, supporting the development of the new generation of personalized fashion brand competition, promoting the growing strength of local young designers and attracting excellent young designers at home and abroad to gather in Ningbo.

The contest received more than 80 entries from more than ten institutions at home and abroad. The 18 groups of design works of the fashion design schools of University of Salford, Taiwan Fu Jen University and Luxun Academy of Fine Arts were successfully finalists, and will be held in the finals during the costume festival.

(four) the fourth China Men's wear summit.

The forum will be hosted by China Fashion Association and will be held on the morning of October 20th. The theme of the forum is "breaking the difficult points, innovating and developing", exploring the way to break through the men's clothing industry.

Yu Lida, executive vice president of YOUNGOR group, Hu Gang Gao, Ma Long technology co founder and CEO Huang Ding long, chairman of Guangzhou public investment Technology Co., Ltd., Sun Zhenke, general manager of Shandong Nanshan Zhi Shang Polytron Technologies Inc, Zhu Weiming, director of the Institute of clothing brand research of Zhejiang Sci-Tech University, and Chen Xiaoqian, analyst of China Textile Industry Federation Industrial Economics Research Institute, will give keynote speeches.

More than 100 men's clothing enterprises across the country attended the meeting.

(five) the fourth China Fashion intelligent manufacturing summit.

The forum will be hosted by China Sewing Machinery Association and will be held in the morning of October 19th.

The theme of the forum is "smart sewing, boosting the smart manufacturing upgrade of garment industry". It takes smart sewing technology and solutions as a breakthrough to boost the upgrading of smart manufacturing in garment industry.

He Ye, chairman of China Sewing Machinery Association will attend and deliver a speech.

Wang Shuqiang, vice president of smart factory Research Institute of China Science and technology automation alliance, Xu Ren Shun, general manager of ZOJE sewing machine, Limited by Share Ltd, Liu Zhifei, vice president of Shanghai Bao Max Electronic Technology Co., Ltd., Zhou Jianliang, chairman of Suzhou Aotong Maison automation equipment Co., Ltd., Liu Hangdong, chairman of Suzhou joat bright Electronics Technology Co., Ltd., will give keynote speech.

In the same period, we will also hold the conference of China smart sewing technology service alliance and the awarding ceremony of alliance members.

(six) 2018 China's "apparel industry + Internet" forum and docking conference.

The meeting will focus on the new opportunities brought by cross border electricity providers in garment industry, namely, the innovation of the international garment brand port operation center and the application of the new profit mode of "zero inventory" flexible supply chain as the theme. It will provide support and guidance for garment enterprises in three aspects: Internet purchase, Internet service and Internet market channel.

The chairman of Hongkong east alliance garment industry group (Asia) Limited, Qianjiang, NetEase, the East China region head, Dr. Chen, comprehensive culture research section of University of Tokyo, Japan, member of animation society and picture book author, etc., will give keynote speeches. The 70 national e-commerce platforms will participate in the docking conference.

(seven) 2018 China garment buyer conference.

The conference will publish research findings on China's clothing consumption trends and procurement market development, and achieve seamless docking between suppliers and buyers through brand clothing promotion, distributor channel release and on-site docking.

Wang Yao, vice president of the China Federation of Commerce, will attend and address the keynote speech delivered by the party secretary and deputy director Cao Lisheng of the China National Business Information Center. Polytron Technologies Inc will issue a report on the passenger flow of the garment industry.

FLRS, red textile intelligent technology enterprises will be promoted, and representatives from hundreds of distributors and agents will attend the meeting.

(eight) the trend of China's textile fabrics in autumn and winter is released in 2019/2020.

This release will focus on the latest fabrics of more than 100 outstanding enterprises in China, integrate excellent original designers' works, and publish special topics according to popular colors, typical fabrics and fashion styles that may be popular in the future, showing the latest scientific and technological achievements of the current textile and garment fabrics, and leading the trend of fashion clothes.

(nine) hundreds of designers entered the costume festival docking activities.

Pan Yiliang, the chief designer of Taiwan, and other one hundred designers in the country will carry out multiple and small batch practical docking through static work release, designer big coffee speech, and Ningbo garment enterprises and Ningbo exhibitors, so as to bring innovative ideas to clothing enterprises and improve the design level of garment enterprises.

(ten) a series of activities of garment full factor docking.

In view of the new demand of enterprise diversity, the resources of all kinds of garment industry are aggregated, and the apparel industry full factor docking service area is set up at the exhibition site. A number of joint activities such as new product promotion, pnational procurement and talent service are organized, including the global first event of new product and cooperation project, the supply and demand docking meeting of garment talents, and the 2018 national garment industry statistical work conference.

The 2018 Ningbo Ningbo brand festival will also be held in the same period of the twenty-second international dress festival in the same period. The brand festival will focus on the "brand and Ningbo's Splendor". It will host the opening ceremony of Ningbo brand Festival and Summit Forum, the brand (Ningbo) dialogue forum and the 2018 Ningbo brand double selection ceremony, the national brand service manufacturer Ningbo manufacturing docking conference and other activities. The eight party guests and the eight party talents are invited to promote the brand of Ningbo, invest in Ningbo brand, gather money for the Ningbo brand, spread the development concept of the brand name, and promote the brand building.

This clothing festival is based on the clothing industry, focusing on the theme of service, strengthening the effectiveness oriented, and promoting the rapid pformation and upgrading of traditional industries to the fashion industry.

(1) the image is totally new, and the exhibition will be upgraded.

This year, we focus on the new changes and new trends of garment industry and consumption upgrading, and make overall innovations and adjustments to the overall layout, form and function.

First, brand new positioning, and create a new mode of service exhibition of the whole industry chain.

The new three major sub exhibitions, 2018 Ningbo international textile fabric / Accessories Exhibition, 2018 Ningbo international garment intelligent manufacturing equipment exhibition, 2018 Ningbo garment factory direct sale and spot trade fair, form Ningbo's unique fashion exhibition whole industry chain new mode.

The two is the upgrading of the image, and the theme image of each exhibition area is completely new.

According to the characteristics and fashion trends of each exhibition area, the new "autumn autumn" men's dress, the "light spring" dress, the "heart winter sun" children's wear / outdoor wear /OEM, the "Yue summer scenery" accessories, the "touch and future" intelligent equipment, the six main theme exhibition areas such as "name brand" factory direct sale, and the theme color of each exhibition area are designed.

Three is to enhance customer interaction.

In the many aspects such as audience entry and customer registration, the introduction of the garment body 3D measuring instrument provides customers with free measurement of body data quickly, and sets up several interactive areas for fashion activities at the scene. At the same time, it can participate in raffle and enhance interaction and sense of experience.

(two) for a better life, the exhibition is rich in content.

This clothing festival looks at the needs of the beautiful life, excavating and enriching the exhibition brand, and building the service platform of the apparel industry chain.

The 6 exhibition hall brings together 265 exhibitors to create diversified and interactive development from fabric supply, creative design, intelligent manufacturing to consumer terminals and brand building.

Brand highlights are diverse, and consumer spending, customization, Internet +, culture and creativity, intelligent manufacturing, and mode innovation are among the hot spots in every exhibition area. YOUNGOR's Hemp family is targeting high-end and advocating green and healthy life. Luo Meng will showcase the new fashion smart marketing mode of "big data plus new retail". Red spinning intelligent technology pioneered the new retail mode of footwear unmanned intelligent F2C in China. Dan rhyme will integrate traditional handmade sweater and intelligent manufacturing, FLRS will bring the original custom of the nine palace culture suit, and Saint Ruisi will exhibit the intelligent logistics planning miniature intelligent factory.

The new fashion exhibition area has introduced the exhibition of traditional Chinese art and literature, combining traditional aesthetic appreciation with costume originality.

Led by the China intelligent sewing factory technology service alliance, the smart factory demonstration demonstration area will be divided into 4 production lines, including shoe making area, cowboy area, clothing area and customized area. It will fully display the 4 major fields of intelligent manufacturing.

In addition, the China Textile Information Center and the national textile and fabric museum will also compete for the first time on the same stage, bringing together the latest fabrics gathered from over 100 outstanding domestic enterprises, and integrating excellent original designer works to show the latest scientific and technological achievements of the current textile and garment fabrics.

What is particularly worth mentioning is that in response to the call of the Central Committee of the party to win the battle against poverty, the organizing committee has joined the Ningbo counterparts in the southwest of Guizhou, Jilin, Yanbian and Zhejiang Lishui. The three places will participate in the exhibition.

Based on the good results of last year's exhibition, Guizhou organized 20 enterprises again this year to showcase Guizhou's ethnic costumes, silver ornaments, embroidery and other products.

(three) strengthen cooperation and exchange, and raise the level of internationalization.

Internationalization is one of the key directions in the fashion festival. The internationalization of this year's clothing festival is remarkable.

A number of overseas brands have joined the initiative to develop the Chinese market with the help of the apparel Festival platform.

George Brumo, a senior British menswear menswear brand, has been participating in the exhibition for many times. This year, it will join hands with the BAT.

Poland's fashion accessories, Russian men's, women's and children's wear brands, South Korean women's wear groups, Italy custom tailored brand WILLI.W, University of Salford, Taiwan Fu Jen University will participate in the show, bringing different exotic customs.

(four) fashion atmosphere is warm, platform function highlights.

After years of accumulation, Ningbo garment Festival, as an industry event, has played an increasingly important role in the function of the platform, and has also been affirmed by the exhibitors.

There are more industry associations and enterprises to hold forums and new product promotion activities at this clothing festival.

The United Kingdom decided to hold the joint meeting of the Sino British high definition industrial cooperation and the British high definition League (China) center. The Animation Association will hold a forum on the animation and clothing industry convergence. The Guizhou Exhibition Group will hold the Qianxi South Textile and garment industry promotion conference. YOUNGOR will carry out the LIFE Conference on the future life of the Han Ma family. Sheng RUSI will hold the data integration. The new product conference of the intelligent management enterprise of the Internet of things will be held. AI FA Bei will hold a "beautiful new discovery of small love and small new" conference. Tonlion, Yi Si and other enterprises will hold a subscription meeting in the same period of the clothing festival.

After the meeting, the reporter asked Yang Jie, director of the Organizing Committee of Ningbo international clothing festival, deputy director of Ningbo economic and Information Committee, Dai Yun, director of the Executive Office of the Organizing Committee of Ningbo international clothing festival and chairman of Ningbo Hua Bo conference and Exhibition Co., Ltd., to ask questions.

What are the innovative measures for "Ningbo textile and clothing industry" as one of the hundreds of billions of traditional industries in Ningbo and the wave of traditional industrial pformation and upgrading in the country? "What highlights are there in the new path of industrial pformation and upgrading in Ningbo"? Dai Yun indicates that the textile and garment industry is the traditional and characteristic industry in Ningbo, and the Ningbo municipal government attaches great importance to the development of the textile and garment industry, and the textile and garment industry has been included in the "3511" industrial system, which is the key support of the "13th Five-Year" manufacturing of strong city planning in Ningbo.

The Ningbo municipal government has also issued a series of policy documents supporting the upgrading and upgrading of traditional industries, such as "Ningbo textile and garment manufacturing upgrading and upgrading action plan (2017 to 2020)" and "Ningbo Intelligent Manufacturing Engineering three years tackling plan (2017-2019)", etc., so as to better provide direction for the pformation and upgrading of Ningbo textile and garment enterprises, provide top-level design, and provide comprehensive policy support to enterprises at all levels of pformation in the government, capital and other aspects.

In exploring the process of pformation and upgrading of "Ningbo loading" industry, our city adheres to the concept of industrial fashion and fashion industrialization, and constructs an industrial development system based on fashion creativity, technological innovation and intelligent manufacturing.

The first point is to improve the innovation ability of the industry.

Innovation drive is the internal driving force of industrial development. First, we should enhance the development capability of new products, and focus on developing high-end new products in the fields of materials, textiles and clothing, and support enterprises, professional institutions and suppliers to jointly build technology research institutes and various enterprise technology centers and industrial design centers.

Two, we should promote the development of fashion industry, take the pilot project of creating a famous fashion city as an opportunity to speed up the introduction of fashion culture and creative culture, create a number of fashion activities with strong influence, and do a good job of major activities such as the Ningbo international clothing festival, and promote the development of fashion industry.

The three is to build a creative design base, focusing on promoting the creation of Bo Yang Chuang 157 Park, Taiping bird clothing fashion and creative industry base, the old the Bund international fashion town and other fashion design base and designer incubation platform, forming a designer's market-oriented operation system.

The second point is to accelerate the level of enterprise intelligence.

Relying on enterprises' technological pformation and intelligent diagnosis of "two full coverage", we will accelerate the pformation and upgrading of textile and garment enterprises.

Such as "dot line and surface" combination, "point" to implement the intelligent pformation of robot system as the core, promote the production line complete equipment pformation pilot on the "line", and create "digital workshop" and "intelligent factory" on the "surface".

YOUNGOR digital workshop tailoring cycle shortened by 85%, the use of big data analysis system, 3D volume system, VR technology, intelligent order system, intelligent production line to carry out personalized "micro customization" services, to achieve "scale" and "personalized" compatibility, fully meet the market customized demand.

Three, we should actively develop service manufacturing enterprises.

It supports the pformation of textile and garment enterprises into platform enterprises, extending from traditional production to service manufacturing, extending to the high-end of value chain.

Traceability order delivery, personalized flexible customization of the whole process services, its disposable clothing equipment, industrial robots, terminal products, flexible customization, knitwear intelligent flexible customization platform and other intelligent products for the enterprise to open up new growth space; the development of the "cloud customization" platform, the fastest 5 days to complete the mass production of products; Taiping bird intelligent supply chain system, the front desk, backstage and marketing channels to achieve all the better, to achieve better delivery experience and inventory management, to protect the online shopping experience under the full channel; Shenzhou International built an intelligent three-dimensional warehouse, an unmanned logistics system, forming a flexible supply chain, to achieve rapid response to orders of different sizes, by continuously reducing delivery time to meet customer demand for market changes. Tsing Xing's "knitwear intelligent flexible customization platform" realizes crowdsourcing design, intelligent production and supply management, and

Four is to accelerate the pace of enterprise cultivation.

Implementation of the backbone enterprise cultivation project.

To cultivate a group of backbone enterprises such as YOUNGOR, Shanshan and other 100 billion level enterprise groups and Shenzhou International, and cultivate a group of backbone enterprises and products of "single specialty champion", and create a textile and garment industrial cluster of large enterprises and small enterprises.

The five is to enhance the level of industrial platform.

We should strengthen the service guidance for the development of industrial clusters and further promote the development of advantageous industrial clusters such as Haishu garments, Fenghua garments and Xiangshan knitwear, and promote the division of labor with specialization and efficient collaboration of industrial chains.

We will actively promote the construction of the characteristic textile towns in the fashion industry, and create an industrial characteristic town with distinctive industrial characteristics, flexible system and mechanism, strong humane atmosphere, beautiful ecological environment and multiple functions, so as to accelerate the pformation and upgrading of Ningbo's textile and garment industry.

For the "new era, Ningbo garment festival as an important platform for supporting the development of industry, how to innovate and develop? How do we see the impact of costumes on Ningbo's clothing industry and the city's image?"

Answer: 1997 costume festival opened the curtain of Ningbo Convention and exhibition. It has a history of more than 20 years.

Although the exhibition industry entered the fatigue period as a whole, it felt confused and faced with many problems. But the Ningbo International Fashion Festival

Yang Jie, executive director of Ningbo International Fashion Festival Organizing Committee and chairman of Ningbo Expo conference and Exhibition Co., Ltd.

The Ningbo international clothing festival is understood from three levels: to the city, it is a window for the city to open to the outside world; for the industry, it is an important platform for industrial development; for the people, the dress Festival is undoubtedly a fashion feast.

The costume festival has gone through more than 20 years of history, and has gone through forty years of reform and opening up. At such a time node, there are many ideas for the development of the clothing festival. For example, the platform for developing the market, the fashionable platform, and so on, there are also many goals, but always focus on a central goal -- creating a new model of the whole industry chain service exhibition.

Focusing on how to enhance the actual benefits of the festival, four driving forces are put forward: first, the technology driving of service enterprises; the two is the fashion driving of service enterprises; the three is the cultural driving force of service enterprises, and the four is the management drive of service enterprises.

During the current clothing festival, twelve free services for enterprises were launched, mainly in the aspect of enterprise management.

The garment industry in Ningbo is constantly upgrading, and the Convention Center and clothing festival will also be upgraded.

In the near future, the new pavilion will be put into use and upgraded to the 3 stage of the exhibition hall. The costume festival will also upgrade from the previous recruitment service and investment promotion service to the 3 stage of the whole industry chain service.

The clothing festival will focus on the above four drivers and do a good job in service.