Eral'S Appearance In The Twenty-Fourth Yoobao Will Win The "Big Country Craftsman" Brand Award.

18-20 October,

And the first selection of China's down industry.

The quality of China's down industry will be upgraded and the image of domestic feather products will be promoted.

Although China is a real big down country, consumers have limited knowledge of local brands.

The selection of the China feather and down industry association aims to enhance the popularity, trust and social influence of Chinese brands, so that consumers can understand the quality of Chinese down products as much as foreign products.

China accounts for 70-80% of the global down trade share, not only the largest in the world

As well as the products producing, exporting and consuming countries, the processing ability and technological level of the down products are also the leading position in the world.

However, because many professional manufacturers are exporting and producing feather and down products, some enterprises lack brand awareness, which makes consumers have limited knowledge of local brands.

For example, in the down garment industry, there are dozens of professional brands that are well known to consumers, and in recent years, more and more international brands have entered the Chinese market, resulting in intensified market competition.

During the current Yoobao meeting, China was the theme of "big power craftsman" and "made in China".

The market development summit discusses how to pform and upgrade Chinese brands, get rid of low price competition, enhance the added value and market competitiveness of products, and issue the "high quality down garment standard", which will meet or even exceed the requirements of the current international highest standards, which means that the domestic garments conforming to this standard will have higher international competitiveness.

At the same time, more than ten high-quality brands have been awarded the "big power craftsman" brand in China's down industry.

Eral won the award of "big power craftsman" award

This is the first time Yoobao has chosen the brand of "great power craftsman" since its foundation. According to the qualification requirements, the brand must be professionally produced.

Products with more than ten years of domestic brands have a certain reputation and influence, sales in the forefront of the market; in product R & D, design, technology and other aspects of innovation and technology content, embodies the craftsman spirit of fine workmanship; product research and development, design, technology and other aspects of innovation and technology content, reflecting the craftsmanship of fine workmanship; product quality level has reached or surpassed international similar product level, more than 20% of the season products meet TB/T CFDIA004 "high quality down garments" standard requirements.

To enhance image and promote consumption upgrading, domestic feather and down products must create fine products and establish self-confidence.

This Yoobao will take the theme of "industry confidence, brand confidence and confidence in domestic products" to show the upgrading results of the down industry.

Eral's exhibition hall is designed to break through the Convention, and vividly tells the past, present and future of the brand by means of pictures, texts, projection and video.

Eral has a unique design at Yoobao conference.

In the past 20 years, Eral has changed.

The bloated profile has become the leader of China's fashion down jacket.

Prior to the election of the "great power craftsman" brand, Eral has successively obtained the title of "national inspection free product", "China famous brand product", "Zhejiang famous brand" and "China well known trademark".

Brand visibility and influence can not be separated from excellent product R & D capability and design process.

In terms of product development, in order to create a fashionable and young brand image, Eral will normalize cross-border cooperation and cooperate with many super IP to capture the international trend of the season and form a unique brand style.

In terms of the design process, Eral uses the special technology of special pattern, fixed dyeing and weaving, adopts the most advanced typesetting and placing code system in China, uses the super typesetting function to ensure the accuracy of the clothing type; the Eral's down has been sterilized after 120 degree high temperature, no peculiar smell, and the finished garment has 90% cashmere and 90% high fluffiness, which ensures the thermal insulation, lightness and easy acceptance of the down jacket.

Eral's "lock down effect down jacket" was awarded the national invention patent.

In 2018, Eral launched a new stage of brand development on the world stage, representing the Chinese fashion down garment industry during the Paris fashion week.

The charm of the down jacket and the release of the "Awakening - the fashion jacket" are the first summary of the Chinese fashion down garment industry.

China has nurtured a number of professional enterprises with international leading edge in production, technology and design. At the same time, Chinese brands are also studying the consumption psychology and lifestyle behind down products.

In Eral's view, "fashion down clothing" is the mirror of clothing aesthetics and consumer demand. Eral needs to rebuild the brand value system and fashion down clothing market, create the best single product benchmarking brand, and strive to become the leader of lifestyle, and provide consumers with clothing solutions that meet the needs of fashion and scene.