2019 Spring And Summer Fashion Week In Shanghai Fashion Night Glory Held. Next Season, The Main Vision Is "Re Seeing" As The Theme.

On the night of October 22nd,

to

Hold.

Night of activity

First, he made a speech on the 2019 spring and summer fashion week in Shanghai.

He mentioned a lot of data and concluded: "in the past more than 10 days, Shanghai fashion week has once again become the focus of heated debate, and has become the key word of the circle of friends.

During the fashion week of Shanghai this season, 110 official fashion shows were released, and Shanghai fashion week as an example.

The role has become increasingly prominent, with a total of 1032 from more than 30 countries during the period.

Nearly half of the brands were overseas brands, and the total number of exhibitors reached 33507.

In addition, fashion week actively spreads and explores "sustainable development" from various latitudes through its platform radiative force, arousing the thinking and action of "sustainability" in the upstream and downstream industries.

Fashion week is not only a grand gathering in the industry, but also a collaborative platform for all walks of life to drive the regional economic development of the city and win the future ecological platform.

Subsequently, the highlight video reviewed and summarized the fashion week of Shanghai this season. The Organizing Committee then expressed its thanks to all the partners and designers and commended it. Finally, the main vision of the 2019 autumn and winter Shanghai fashion week was also announced that night.

Mr. Zhu Yong, deputy director and Secretary General of Shanghai Fashion Week Organizing Committee, delivered a speech.

This week, Shanghai fashion week co operated with SF EXPRESS, an official partner, to promote sustainable use of brands and exhibitors.

The "Feng BOX" resulted from the total reduction of carbon emissions 464kg during the exhibition, saving 1300 meters of plastic bags, saving plastic filler 20.88m3, and pmitting the concept of "sustainable development" to the industry and the public in practical action.

According to the data test of China UnionPay's big data financial technology company UnionPay wisdom strategy, from January 2018 to September, the average price of Shanghai fashion consumption was 3172 yuan, an increase of nearly 33% compared with the average passenger price in 2017.

During the season of this season (10-17 October), through the monitoring of the consumption of Xintiandi, Shanghai Exhibition Center and the world trade center, the average price of fashion consumption in the above area is 4030 yuan in 8 days, 27% higher than the average price of 1-9 months of this year, 8 percentage points higher than the average price of the Shanghai fashion week during the first half of the year, and the 2018 autumn and winter in the first half of the year.

stay

In terms of total consumption, from the monitoring data, the total consumption amount of fashion consumption in 8 days is close to 135 million yuan, which is 50.7% higher than that in the first half of 2018 autumn and winter fashion week in Shanghai. The total amount of fashion consumption is 89 million 600 thousand yuan.

From October 10th to October 17th, the 2019 spring and summer Shanghai fashion week opened up a new pattern of production and marketing with new plates, trade shows, theme events and other new fashions, and set up new industry narratives, forming a platform of differentiated features, shaping the Shanghai fashion ecosystem in an ecological way, and expanding the dominant latitude from the point to the face, enabling them to participate in brands and partners to help Shanghai build an outstanding global city.

The fashion week in Shanghai will be devoted to the fashion and new Silk Road, playing an overture for the first China International Import fair.

Every season in Shanghai fashion week awards will be given to all kinds of awards to thank and encourage designers and brand representatives to be recognized in the fashion week.

The seven awards of the original design award, the new strength award, the business potential award, the best presentation award, the front style award, the fashion beauty award and the green Sustainability Award were selected from the jury of the cooperative media group. They were announced on the night of the fashion night. The winners of the award were awarded by the partners released by the Shanghai fashion week Xintian site.

Award-winning brands and designers recommend LOOK display.

Pioneer Award

Mr. Li Yiwen, the exclusive national education director of L'OREAL salon, Paris, has presented the pioneer Style Award for Ms. Devil Beauty, the founder of the brand.

Fashion beauty Award

M.A. C M.A.C senior public relations manager, Ms. Wang Wenting, presented the fashion beauty Award (NAYOUNG) to Mr. Deng Kan, general manager of UNI.

Green Sustainability Award

Mr. Zhang Botao, chief engineer of SF Packaging Lab, awarded MAG SHOWROOM green Sustainability Award.

Ms. Zhang Jie, manager of the Fashion Week exhibition in Shanghai, took the lead.

Best Presentation Award

Ms. Yang Meiling, director of marketing and sales of The Langham Xintiandi Hotel, presented the best Presentation Award for Mr. WAN, founder of the HUNG brand.

Business potential award

Ms. Mu Xin Yan, the marketing director of PepsiCo brand Greater China, presented the commercial potential award for I am mamaye designer Ma Ma Ye.

Ms. Zhou Lan, director of the market system construction Department of Shanghai Business Council, awarded the business potential award for M Essential brand.

Gu Yeli, founder of Ontimeshow, took the lead.

Ms. Zhou Lan, director of the market system construction Department of Shanghai Business Council, awarded the commercial potential award to Mr. Liu Junting, C+plus SERIES brand designer.

NAOS Mr. Li Xinnan, head of digital marketing in China, presented the commercial potential award for Ksenia Schnaider brand Wanni lady.

NAOS Mr. Li Xinnan, head of digital marketing in China, awarded the commercial potential award to Ms. Han Wen, director of MUKZIN design.

Ms. Yang Li, the design director of Austin, presented the business potential award for Cough in vain brand designer YU.

Ms. Yang Li, the design director of small Austin, awarded the commercial potential award for STAFFONLY brand co founder MS Wen Ya.

Original design award

Li Zhenhui, general manager of China Xintiandi Taiping Bridge project, awarded the original design award for SHUSHU/TONG brand designer Mr. Lei Liushu and MS. Jiang Yutong.

New strength Award

Ms. Gong Li, marketing director of Visa, presented the new strength Award for Mr. 8ON8, the founder and designer of the brand.

Shanghai fashion week is committed to creating a platform for nurturing and promoting design forces. Its partner, global digital payment company Visa, also fully supports the future development of design power. Following last season's Visa support for the new strength award winning brand SHUSHU/TONG, this season completed its release in Xintiandi fair. This Visa will again support the winner of the 2019 spring and summer Shanghai fashion week. 8ON8 will present its works in the 2019 autumn winter Shanghai fashion week Xintiandi show, to witness the growth of new strength.

Mr. Gong Li, founder and designer of 8ON8 brand, has taken the "symbol of invitation" from the director of Visa marketing, Ms. Zhou, in the 2019 autumn winter fashion week in Shanghai.

2019 in autumn and winter, Shanghai fashion week is again working with WGSN, the world's leading authoritative trend forecasting agency. The main theme of the new season is "seeing again".

While expressing courage and individuality, we constantly examine, look back and ask our hearts to convey the inner real power.

Again, we should encourage centripetal, return to nature and original intention, and explore the concept and resonance behind the design works.

The new generation of designers try to break through the inherent aesthetic pattern, jump out of the definition of beautiful stereotyped, take the creative attitude to dominate the future, and review carefully and actively explore the perspective of more things, so as to provide an upgrade and breakthrough for the pformation of design and business development.

At the same time, the visual creative design of the main visual screen is completed by Pepsi design team and marketing department.

Pepsi has been working with fashion week for several consecutive seasons to create Pepsi limited cans in Shanghai fashion week.

WGSN, China trend director Zheng Mianmian (left), Ms. Mu Xin Yan, the marketing director of Pepsi Cola Greater China market (right), respectively, interprets the main visual theme concept and design inspiration of 2019 autumn and winter.

That night, the main visual images of 2019 autumn and winter were synchronized in the Bund window, Xintiandi Nan Li, Shanghai Baisheng, Raffles square, Shanghai square, big pill department store and so on.

From March 27th to April 3rd, the 2019 autumn and winter fashion week in Shanghai will set off a new round of spectacular events.

In the new era, new mission, new mission and new responsibility, under the background of globalization, Shanghai fashion Zhou Zheng has been constantly upgrading itself and upgrading its platform functions. At the same time, Yu Hai has opened up a new path in the win win cooperation between both sides, spreading ideas, and innovating practice, so as to further develop the guiding force for market segmentation and make positive contributions to the construction of an international consumption city in Shanghai, and make every effort to start Shanghai services, Shanghai manufacturing and Shanghai shopping.

Cultural "four brands", mining

Capital's potential and strength to enhance Shanghai's influence in the global fashion industry.