A Pair Of Shoes Has A Profit Of Only 2 Yuan, But Here They Sell 920 Million Pairs.

"Double 11" is coming. The brand shoes you grabbed are likely to be "made in Huidong". Since 1981, it has been developing for nearly 40 years. The shoemaking industry has become the main force of Huidong's economic development. Along the way, how did the footwear industry in Huidong complete the spanformation of wisdom? The footwear industry in Huidong is pushing ahead with spanformation and upgrading. Where will it go in the future and seek a broader stage?

　　 History: shoe industry completed "wisdom spanformation" in 40 years.

In 1981, Li Binghao, a businessman from Hong Kong, returned to his hometown, Huang Bu Town, Huidong, and built the first household handicraft workshop. Since then, the shoe making industry has taken root in Huidong, and Huidong has become the earliest footwear production base in the country. In 1992, aiming at the business opportunities in shoe industry, Keelung Lin Lin, a Hong Kong businessman, founded the Longyuan shoes industry Co., Ltd. in Huidong, Jilong, Keelung (hereinafter referred to as "Longyuan shoes industry").

In 1996, the gorgeous shoe industry Co., Ltd., located in Huang Bu Town, introduced the first local machine shoe assembly line, breaking the production pattern of the footwear industry. Subsequently, the Longyuan shoe industry also introduced a machine shoe assembly line. Lin Jilong's son Lin Xiaohu introduced, "after the introduction of the process simplification, production doubled." Since then, many local shoe companies have been working hard to develop machine shoe assembly lines. Huidong's shoe industry has sprung up from small to large, from weak to strong.

"Women's shoes and Children's shoes With higher demand, we focus on the development, design and production of women's shoes and children's shoes. In 2005, Lin Xiao Hu became a successor to Longyuan shoe industry. To this day, the scale of shoe enterprises has expanded to 10 times, and the number of workers here has increased to more than 600. The factory has 3 automatic assembly lines, which can produce 1 .5 shoes a day.

Similar to Longyuan shoe industry, many shoe enterprises are growing in development. After nearly 40 years of meticulous cultivation, Huidong footwear industry has gone through the arduous process of changing from OEM to independent brand production, from manual workshop to mechanized manufacturing, from single market to domestic and foreign market, from low-end products to high-end and special products, from family management to modern enterprise and collectivization development. It has formed a development pattern of footwear industry, which is mainly composed of R & D design, raw material supply, mold processing, molding assembly, packaging and decoration, product sales and fashion women's shoes.

　　 Status quo: the main force of Huidong's economic development

For a long time in the initial period, Huidong Huang Po shoes were called "shoes of the week", which meant that the quality was poor and could only wear for a week. "Without good quality, it will be ruthlessly eliminated by the market." The footwear industry in Huidong has decided to produce shoes of excellent quality, and the effect of technological spanformation is obvious.

"The shoes we produce are basically sold abroad, and the quality requirements are higher." In order to ensure the quality of products and reduce the elimination products, Lin Xiao Hu has set up a quality control system, which has a standardized operation process according to international standards. "Only when quality is perfect, can enterprises have vitality."

According to the latest data, in 2017, 50 shoemaking enterprises in Huidong County passed the SA 8000 certification, 150 passed the ISO14000 certification, and 200 passed the ISO9001 quality management system certification. Camel and other more than 60 international and domestic footwear well-known brands choose Huidong enterprises as manufacturers. The footwear industry in Huidong has made some achievements. In 2006, it was awarded the "Chinese women's shoes production base" by the state in 2006. It has been appraised for two times by the relevant provincial departments as "Guangdong women's shoes famous city" and "shoe material production base in Henan Province". In 2018, it was awarded the "provincial export industrial product quality and safety demonstration zone" by the province, and the passing rate of shoes products reached 99%. "

OEM is to do business, brand is to do their own business. " Huidong shoe industry is no longer satisfied with OEM for others, and began to work hard on its own brand. At present, 2 well-known trademarks in China, 11 famous brand products in Guangdong and 21 famous trademarks in Guangdong have been cultivated.

　　 Footwear industry in Guangdong Zhang Manfeng, assistant to the president of the manufacturers' Association, said that the footwear industry in Huidong is characterized by the main fashion women's shoes. It plays a decisive role in the footwear industry in Guangdong, which occupies a larger part in the export of footwear in Guangdong.

　 Labor pains: difficulties and challenges in production and operation

Influenced by various factors such as raw materials, cost and competition, the footwear industry in Guangdong has also faced unprecedented challenges. In recent years, Huidong shoemaking personnel also gradually feel "cold". Some Huidong shoe factory owners sigh with emotion: "in the 80s and 90s of last century, shoes produced were not sold at all. In recent years, fewer orders have been received, and profits are getting smaller and smaller. Business is much harder to do. " Lin Xiaohu is also helpless, now the market is very spanparent, a pair of shoes cost price how many, customers are very clear, "a pair of shoes can earn one or two yuan is good."

The footwear industry in Huidong has entered the "labor pains" period of spanformation and upgrading. How can we upgrade the "Chinese women's shoes production base"? The industry believes that the footwear industry in Huidong can be described as both opportunities and challenges. The key is that shoe enterprises must change their traditional thinking, seize the opportunity and rely on the existing platform to exert their strength so that they can continue to develop.

Considering the human cost and import tax, Lin Xiao Hu had the idea of building a multinational plant a few years ago. "Burma only requires nearly 1000 yuan for a general worker, and Huidong requires a general worker to pay at least 4000 yuan. On the cost of shoemaking, it has advantages over China only in terms of workers' wages. Raw material Transportation, efficiency of workers and stability of working hours are far inferior to those of China.

　 Initiatives: the county shoe industry technology innovation center has been set up.

Through the successful test of water in recent years, the spanformation of Huidong shoe making business has gradually shifted from the spontaneous development of the enterprise to the large-scale guidance and cultivation of the government. Building Huidong County footwear industry Science and technology innovation center, Hui shoes Association, Jin Shunhui technology incubator base and modern marketing third party service platform are the four key tasks of Huidong planning footwear industry.

Where is the pain point of the shoe company boss? We must overcome difficulties and improve it continuously. The three founding shareholders of Huizhou Jin Shun Hui technology business incubator said. The incubator is dedicated to the spanformation and upgrading of the footwear industry in Huidong. The park has now built a complete industrial chain system from design, research and development, production to sales.

Reporters noted that in the shoe upper shoe workshop, the newly developed smart knitted upper with 3D elements of fashion. Casual shoes Favored by a star of a variety show. The newly purchased machine can greatly shorten the process and reduce the traditional 300 person assembly line to 70 people.

In the shoe sole production workshop, the first two shoe sole production lines in Huidong were introduced, which saved a lot of manpower and solved the pollution problem. Jin Shunhui, general manager of the Huidong science and Technology Enterprise Incubation Park, said that Guangdong county is supporting its cooperation mechanism with Guangdong University of Technology, Guangdong Robot Association and Dongguan shoe machine Association, relying on Huidong shoe manufacturing industry to develop footwear manufacturing intelligent manufacturing technology and promoting it in the county to promote the upgrading and upgrading of the footwear industry.

current Footwear industry in Huidong Faced with the spanformation and upgrading, it is urgent and urgent to seize the dilemma of the "Smiling Curve" at both ends of the industry. Huidong should accelerate the breakthrough of family management mode, continuously promote the shoe industry to accelerate the spanformation and upgrading, constantly adjust and optimize the industrial structure, change the way of trade growth as soon as possible, create the international brand of shoe industry, and spanform "manufacturing in Huidong" into "Huidong creation".