FILA Entered The Basketball Shoes Market And Signed A Lifetime Contract With NBA Hill.

NBA Grant Hill

There was a new movement in basketball, October 24th.

Announce,

In order to improve

。

According to the agreement, the two sides will start the landmark retro shoe in 1990s at the end of 2018.

At the same time, FILA will also play an important role in Hill's early life.

To carry out the pformation design and launch a new version.

Despite the lifetime contract, FILA has no intention of returning to the professional basketball shoes Market in the short term.

The goal of Italy's old brand is to expand the scale of the product line with the help of Hill.

Speaking of the signing, Hill said, "when I started my career, FILA supported me. We have established a good relationship.

Now back

I feel very happy in this big family, and we will open a new chapter together. "

Grant Hill was born in a sports family, and his father is NFL league's famous star Calvin Hill.

Hill and his son are the rare fathers and sons who have won the best rookie in American sports history.

In 1994, Grant Hill was selected by the Detroit pistons in the first third rounds of the NBA draft.

Prior to this, Michael Jordan in order to complete his father's wishes, retired from NBA to play baseball, Grant Hill was thus "Jordan successor".

In his NBA career, Grant Hill played for Detroit pistons, Orlando magic, Feinikesi sun and Losangeles clippers.

Hill was once the first player to win the all star king in rookie as a rookie in the history of the four major league matches in North America. He pressed shark O'neal to win the 1994-95 season's All-Star vote.

In the 1995-96 season, Hill continued to defend the all star ticket, and this time he defeated Jordan, a comeback.

When Hill finished his studies at Duke University and entered the NBA, he signed the sponsorship agreement with FILA, which made Nike and Adidas interested in pursuing the brand of the new star somewhat unprepared.

It is worth noting that Hill is the fourth in the history of NBA, and has already had a personal role in the rookie season.

Players.

His Grant Hill generation boots sold about 1500000 pairs in the 1994-95 season and created sales records during the popularity of Air Jordan shoes.

Grant Hill boots

It was worth $8 billion at that time, according to the sporting goods intelligence agency.

FILA, with the help of Hill's popularity with the best new show, doubled its market share and became popular in the American basketball circle.

In the second year, Grant Hill 2 continued to be listed. This is the most popular shoe item during the cooperation period, with sales volume of US $135 million.

This pair of shoes is a template for FILA's future crossover design. The brand has repeatedly released the reprint of the shoe.

The heat brought by Hill made the number of players wearing FILA before 1996 surpass Reebok and CONVERSE.

In 1997, FILA sold only behind Nike in the US basketball shoe market.

It is reported that this shoe once occupied 10% of its annual sales.

Also in 1997, the basketball superstar renewed a contract of 7 years worth 80 million US dollars with FILA, which was a shocking deal at that time.

At the end of the 1990s, Italy brand focused on opening up.

And even arranged for Hill to go to Asia.

Although NBA stars have been widely publicizing in Asia in recent years, they were still rare scenes.

Until Hill was absent from the match in the 2003-04 season, the contract between the two sides was not renewed after the expiry of the contract, and the partnership ended.

After that, Hill wore Adidas shoes for the competition.

In September 2018, Grant Hill officially entered the Nai Smith Basketball Hall of fame, and his cooperation with FILA was reopened.

In the fiercely competitive field of basketball shoes, FILA has sent a lifetime contract, hoping to open the market with the reputation of former friends.