Zhou Haijiang, The Red Bean Group, Takes Part In The "Landmark" - "The Reform Starts Here".

In October 23rd, the voice of the central broadcasting economy, the joint production of Wuxi Economic Radio, the 40th anniversary special program of the reform and opening up, "landmark - reform starting from here", was held at the township enterprise Museum of China.

Zhou Haijiang, chairman and CEO of the board of directors of the red bean group, was invited to participate in the live broadcast.

In the Museum of Chinese township enterprises in Wuxi, there is a group of relief sculpture with the theme of "forty million and forty thousand" standing prominently.

"Forty million and forty thousand" refers to "saying a thousand words, going through thousands of mountains and waters, going through all difficulties and suffering, and eating all kinds of hardships".

In the early days of township enterprises, a generation of Wuxi people broke through the road of development of township enterprises with the spirit of "forty million and forty thousand".

Among them, the most representative enterprise is the red bean group.

Survive in crevice

The development of township enterprises in 80s is very difficult, but the east wind of reform and opening up has been blown. Township enterprises are hoping to survive and survive in the cracks.

Zhou Haijiang introduced the situation at that time, saying that township enterprises had no advantage in the factor market. Without funds, two had no talent, because at that time, it was a planned economy era, so there was no advantage in the product market.

Zhou Yaoting, the founder of Shanghai, cast his eyes on the great Shanghai. He hired 13 retired teachers from a big enterprise to come to the factory as "Sunday engineer" and launched the first patented product, the nurse's shirt, which swept the country in one fell swoop.

In 1992, when the red bean nursing shirt worn by the host of the news broadcast appeared on the TV screen, the red bean dress became the national brand of a generation. Red bean also became the first billion township enterprise in Jiangsu province.

Transformation and upgrading

In 90s,

The industry is still a single development mode.

91 years ago, it has become one of the largest knitted underwear factories in the country.

According to the needs of enterprise development and market demand, red beans began to move towards

Serialization development.

In order to win more room for development, red beans began to cross border development, only rubber tire, biological medicine and other industries.

At the same time, Zhou Haijiang believes that diversification is a trap and enterprises tend to lose their way of development.

Red beans adopt the development mode of "group diversification and affiliate highly specialization".

The products are highly specialized, highly qualified and highly specialized, and each industry only makes one point, concentrates resources at a single point, develops bigger and stronger, and develops from point to point.

Towards internationalization

On the one hand, in response to the call of "going global", we set up a cluster investment and trade platform for Chinese enterprises to enter the ASEAN and radiation the world, effectively realize the pfer of the dominant industries in China, and on the other hand, the needs of the development of the enterprises themselves.

Through going out to participate in international competition and cooperation, thereby enhancing the competitiveness of enterprises and improving the level of international operation of enterprises.

Why do we choose Kampuchea? China Cambodia has friendly relations, good investment environment, low cost and large market.

The red bean group is one of the earlier "going out" businesses.

The West Hong Kong Special Administrative Region has come from now.

130 enterprises in other countries and regions have settled the employment of more than 21000 local people and become the model of cooperation and win-win in China's "one belt and one road". They are highly affirmed by the leaders of China and Cambodia.

Continuous innovation is the common ground of all private enterprises.

In the past forty years since reform and opening up, there have been many examples of the development of township enterprises from red township enterprises to the leading enterprises in the industry.

They all have one thing in common, that is, pay attention to innovation and innovate continuously.

In 80s, because of the technological innovation of products, red bean opened the market door with patent products. In 90s, through the innovation of institutional mechanisms, red beans formed the situation of "clear property rights, clear responsibilities and responsibilities, separate government administration from enterprises, and management science". After 2000, red beans were systematically innovated, creating a "modern enterprise system with Chinese characteristics" to ensure the sustained and healthy development of red beans.

The story of the red bean is the epitome of the pformation of most of the township enterprises under the background of this era.