Temple Library Together With Photographer Chen Man To Create Luxury Aesthetics DNA

October 15th

Publishing a message with Chinese photographer Chen Man (known as "China's Annie Leibovitz") to further emphasize the platform.

DNA and the identity of China's local culture are expected to launch a modern fashion blockbuster and a unique promotional video.

Although many Chinese ecommerce platforms sell luxury goods, they are often regarded as technology companies rather than high-end retailers.

How to set up high-end luxury image has become a top priority for many Chinese electric providers. This time, Chen's cooperation is the response of the biggest high-end lifestyle platform in Asia.

Chen Man's eastern and western visual language plays an important role in the fashion industry. The birth of China has completely changed the fashion photography in China.

She is the designated photographer of Elle, Vogue and Harper's Bazaar, and is also an international luxury brand.

,

and

And so on.

For temple library, it is a kind of recognition for their luxury platform DNA to establish contact with Chen man.

Although the entire series of photos has not yet been published, the series includes different images representing various aspects and categories of temple library, facing customers of different ages.

According to the company statement, the content is closely related to Chinese traditional culture, and integrates the current lifestyle and future trends. These are reflected in consumers of all ages pursuing high-end lifestyle.

This strategy came from the July CEOFederica Marchionni, a newly appointed Temple library, which aims to explore the unique global nature of the temple library.

"Although the western world performs better in the luxury industry, the temple library is committed to enhancing the competitiveness of China's fashion industry by integrating the essence of Western luxury brands into Chinese luxury brands," Chen said.

According to the temple library, the publicity blockbuster will be released in the fashion magazines of the November periodicals, and will also visit landmarks everywhere, such as Beijing Jingxin mansion, Wangjing Cade mall, Beijing Jun Tai Department store, Shanghai Zhengda square, Meichang town square, etc.

Although compared with the e-commerce giant Alibaba and Jingdong, temple library is a little-known name, but since its establishment in 2008, because it claims to provide genuine luxury goods, it soon occupied the dominant position in the market.

It has 18 million members and more than 3000 brands.

In July of this year, L. Catterton (private equity fund jointly established by LVMH, Groupe Arnault and Catterton) and Jingdong announced that they would invest 175 million dollars in the expanding e-commerce platform.