Skech Joined Hands With Champion To Promote Street Legend.

SKECHERS will be the first joint with Champion. It will be launched in 16 stores under the Cage line from October 26th.

As early as a month ago, there were rumors that SKECHERS was going to pay a joint name with Champion because of Cage's Asia Pacific spokesperson Tang Yan wearing a group of Street Photos of SKECHERS X Champion in the airport, which sparked fans' conjecture. Now it seems that the brand is the preheating of the brand new series.

SKECHERS, founded in 1992, means "sitting young people". It is a young American brand. The American brand is interpreted as "pursuit" in its official website.

And a youthful group with individuality.

Officially entered in 2008.

After that, SKECHERS's sales grew by an average annual growth of 73%, from 74 million in 2008 to 10 billion 430 million in 2017. It has become one of the fastest rising international brands in China's sporting goods market.

In order to be more close to the Chinese youth's preferences, SKECHERS also signed the popular idol Tang Yan and Huang Zitao as its spokesmen.

This is not the first joint marketing of SKECHERS. Before joining hands with Champion, SKECHERS launched a joint venture with One Piece One Piece.

series

It is widely praised.

This is a brand name for Champion, which is now pformed into a sports brand. It is very suitable for brand positioning.

Business is even higher.

Hundred years

More recently, more than a year ago, Champion has opened 25 stores in the Chinese market.

To put it this way, Champion is a joint beneficiary. Its brand names are numerous. From street trend brands Supreme, unbeat, Vetements to luxury brands, Paris family, Stussy, EVISU and so on, they are jointly launched. The products are favored by entertainment circle stars. Yang Mi, Wu Yifan and Victoria Song all wear the brand joint name to attend various occasions.

The two tide cards are strong, and have great topic effect. They can not only enrich their product lines, but also quickly shorten their distance from young people.

Nowadays, many tide makers have also promoted many popularity in cross-border cooperation, opening up a new consumption situation.