LVMH Expands Luxury Retail Outlets And Opens Stores On Cruise Ships

Extravagant

Gradually warming up, many enterprises have developed new channels to expand their channels.

According to Bloomberg news,

Recently in a ship

It is understood that the operator's activities are LVMH's luxury cruise ship and high-end brand retailer Starboard Cruise Services.Inc, which is the world's top duty free product with the world's leading cruise companies such as the Royal Caribbean cruise, Italy Costa cruise and Holmes cruise.

Company CEO Beth Neumann believes that consumers are buying more experience than just products.

Zhang Peiying, an honorary consultant of the China luxury Confederation, believes that luxury goods entering the cruise ship often appear in the form of "flash" and will not be fixed for a long time. But the cruise consumer group is relatively "high quality", and the demand for luxury goods may be even more vigorous.

The LVMH set up luxury retail experience shopping center on cruise liner is also aimed at marketing planning for this group, but it will not be the mainstream marketing strategy of enterprises.

Recently, luxury group's stock prices continue to be volatile, and LVMH will inevitably be affected.

According to the three quarterly report of fiscal year 2018 released by LVMH group in October 10th, the income in the three quarter was 11 billion 379 million euros, up 10% over the same period last year.

Revenue growth in the first two quarters was 13% and 11%, respectively, and there was a slowdown in income growth.

It has previously indicated that under uncertain geopolitical and monetary background, it will strive to innovate in the most promising market and develop strategies for geographical expansion.

In Zhang Peiying's view, in the face of slow down in performance, LVMH has opened up.

And experience is becoming more and more important. Cruise and luxury retail experience shopping center may be a good choice. "Cruise environment is relatively closed, tourists are tired of being in the process of play. This LVMH has introduced relevant seminars in addition to setting up stores, which is likely to generate consumption in the course of research and experience."