The NBA Team Of Under Armour Has Increased To 17, Hoping For Basketball To Stimulate Performance.
After announcing its focus on basketball categories in 2017, the brand continued to expand in the NBA players' field, reaching an unprecedented 17 people this season, but its return remains to be seen.
After signing the "great emperor" Joel Nebid, Under Armour did not stop adding to the NBA player list.
In October 22nd, the US sports brand announced the signing of two rookie players, namely Orlando Magic center Mohamed Bamba (Mohamed Bamba) and Oklahoma thunder guard Hamidou Diallo (Hamidou Diallo).
US media B/R Kicks reported that Under Armour has signed a multi-year contract with two rookie players, but the details of the contract have not been disclosed.
At this point, Under Armour's NBA player lineup has reached an unprecedented 17 players. The lineup includes Dennis Smith (Dallas lone Rangers), Josh Jackson (Feinikesi suns), Emanuel Mudie (New York Nicks), Will Barton (Denver Nuggets), Patti Mills (Sanantonio spurs) and other players.
In the layout of the US brand, warrior star Stephen Currie still takes the lead position, and all star center Nebid plays the role of second players.
It is worth noting that the brand has reached a 5 year contract with ebide, which has become the most active center for NBA sneakers.
In addition, including the newly signed two rookies, the brand also owns a new star.
The recent performance of the US brand is dominated by potential new stars. In addition to the expectation of "going to treasure", it can help Under Armour expand its players quickly and get a sense of presence in the Nike dominated arena.
It is foreseeable that under this squad, the Under Armour basketball line will no longer rely too much on Curry's performance.
Orlando Magic center Mohamed Bamba (Mohamed Bamba)
The new spokesman, ban BA's first regular season show, obviously satisfied Under Armour.
In October 18th, in the match between magic and heat, ban Ba wore the brand.
War Boots
On the pitch, 13 points, 7 rebounds and 2 blocks were scored in 24 minutes.
At the 2018 draft, sixth were chosen by the magic, and the talent was excellent. The height was 2.13 meters and the weight was 100 kilograms. It had the first arm exhibition in NBA history, reaching 239 centimeters.
In the pre-season NBA, the team scored 11.5 points and 6.3 rebounds, and the shooting percentage was 58.6%.
Prior to NCAA, in the 2017-18 season, he averaged 30.2 points, 12.9 points, 10.5 rebounds, 0.8 steals and 3.6 covers.
Oklahoma thunder guard Hamidou Diallo (Hamidou Diallo)
In addition, Under Armour signed another rookie Hamidou Diallo is a very explosive player, speed and bounce ability is good, defensive end outstanding performance, the second round show was captured by the thunder team.
In the summer league matches against the nets, Diallo did well. He sent 19 points and 8 rebounds.
Compared to Nike, which focuses on basketball and Adidas, which focuses on soccer, Under Armour has been criticized. Although many types of products are launched, there is always lack of key categories.
To this end, in the second half of 2017, the company carried out a product line reorganization plan to eliminate some poorly selling product lines, focusing on basketball, training, women, running and lifestyle five categories, hoping to bring long-term profitability.
This season, a lot of NBA players are being promoted in the field of endorsement. This is the essence of the brand focus basketball line.
However, the performance and return of the new season remains to be seen.
In July, Under Armour released its second quarter financial report in fiscal year 2018. As of June 30th, it benefited from the excellent performance of international business. Global sales increased by 7% to 1 billion 180 million US dollars over the same period, but the net loss expanded to 95 million 500 thousand US dollars.
North American domestic performance is still not optimistic - in the 2018 fiscal year, Under Armour
North American market
Sales are expected to decline in a median figure.
To reverse the decline in North America, NBA is the largest.
Basketball market
It can hardly be ignored.
At the end of October, Under Armour will release its third quarter report card.
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