Outdoor Sports Fashion Fever Cooling Probe Third Quarter Net Profit Fell 46.67%

The domestic outdoor sporting goods market is facing a slowdown.

Recently, as domestic

Listing first share,

For the three months ended September 30th, the company's revenue

Attributable to shareholders of listed companies

。

Previously announced by the Pathfinder, the first half of the financial report showed that revenue fell 31.38% to RMB 877 million yuan, and net profit fell by 69.47% to 24 million 120 thousand yuan.

In the past three quarters of the overall statistics, operating income fell 36.48% to 1 billion 240 million yuan, net profit fell 68.85% to 2 million 530 thousand and 100 yuan.

Poor performance has puzzled the pathfinder for many years. Now, after the first loss in 2017, the Pathfinder's 2018 report card is still disappointing.

For the third quarter revenue and net profit have dropped significantly, Pathfinder said in the announcement, the main reason is that the first three quarters of travel service income has a significant decrease compared with the same period last year, outdoor goods main industry in the first three quarters of business income decreased 4.25%.

It is reported that the company has started planning for the gradual stripping and exit of the travel service sector, and the business of international tickets in the travel sector has contracted sharply in the first three quarters.

In the same period, the United States outdoor sports veteran Columbia also announced the third quarter earnings.

During the period, the company's sales increased by 6% to $796 million, compared with $747 million last year.

In addition, net profit increased by 14% to $100 million.

In the first three quarters of 2018, the net income of Columbia increased by 38% over the same period last year, reaching 155 million US dollars.

Although the US growth rate of the third quarter was 9%, it was as high as 15% in Europe, the Middle East and Africa, but Columbia was

Sales fell by 4%.

The brand claims that a major factor is China's business slump, dragging down its overall performance.

It can be seen that both local and international brands are in China.

Faced with varying degrees of performance difficulties.

According to the 2017 China outdoor products Market Research Report, the total retail sales of domestic outdoor markets in 2017 were 24 billion 460 million, an increase of 5.07% over the same period last year, and the total shipment volume was 13 billion 790 million yuan, up 5.19% over the same period last year.

The growth rate of domestic outdoor products market continued to slow down, and the growth rate of the whole industry was the lowest in nearly 15 years.

Compared with mountaineering, hiking and camping, skiing products are considered to be few and relatively optimistic in the outdoor market.

The industry believes that the outdoor industry is still in the development stage of continuous deepening adjustment, and the competition among brands is becoming more intense.

In particular, large sports companies and fast fashion companies use new brands or extend their product lines to cross the border in the outdoor market, thus increasing competition in the industry.

In addition, as a result of outdoor sports

The heat is cooling, product homogenization is serious, and lack of innovative design and other factors. This market is somewhat weak in attracting new consumers.