DESCENTE Anniversary Of The Iapm'S Flagship Store Early Detonated This Winter Skiing Boom

[October 27, 2018, Shanghai]

Shanghai's iapm flagship store is celebrating its first birthday. The brand invites VIP members who have been supporting Desanto for a year to celebrate.

Desanto is a leading brand in the field of skiing. In order to meet the upcoming ski season, iapm flagship store has created a strong skiing atmosphere for consumers in the early days. The red retro snow mountain mountaineering cable car, classic window alpine skiing sideslip sports scenes and VR interactive ski experience have made consumers seem to be in the Swiss alpine snow mountains.

Desanto Shanghai iapm flagship store

Red retro snow mountain mountaineering cable car

Interactive skiing experience

Desanto, director of East China region, Mr. Ding Shaoxiang, expressed his thanks to the arrival of the brand VIP and its support for the opening of iapm flagship store for a year, and introduced the outstanding achievements of Desanto in one year: "in June this year, Mr. Daniel Wu became the spokesman of Desanto China and met for the first time as a spokesperson and consumer in the August Chengdu brand show. Last month, we opened 100th stores in China in Zhengzhou, David city. This is another milestone for our brand to go beyond. Next, we will see Desanto in Xiamen, Shenzhen and more cities in China, bringing you high-end, professional, innovative and challenging sports experience."

Desanto, director of East China region, Ding Shaoxiang, thanked him.

In the activity, the brand starts Desanto and Switzerland National alpine ski team to cooperate continuously 40th anniversary joint series.

Since the beginning of 1978, Desanto has continuously provided top professional sports equipment for elite athletes of the Swiss alpine skiing team through continuous technological and design innovation, helping them constantly challenge themselves and achieving excellent results in international skiing competitions.

Winter ski and feather series exhibition area

Desanto sponsored the 40th anniversary series of Swiss alpine skiing team.

Desanto sponsored the 40th anniversary series of Swiss alpine skiing team.

Desanto, MIZUSAWA DOWN 10th anniversary commemorative series

Zou Shiming, an Olympic champion, also came to the scene to celebrate the anniversary of the flagship store.

Zou Shiming said that Desanto advocated the spirit of design driven movement, to challenge the body and mind, to break through the concept of self and his many years of sports experience, to actively pcend himself, challenge the limits, and fully explore their potential.

Desanto and Zou Shiming take a group photo.

Desanto, President of China, Mr. Liang Xiazhun introduced Zou Shiming's eiderdown.

Zou Shiming

Under the guidance of SNOW 51 professional skiing instructor, Zou Shiming experienced the 3D interactive simulation of skiing. After that, he even said that he hoped to take his family to ski with him this winter.

Mr. Liang Xiazhun, President of Desanto (China) Limited, specially prepared Zou Shiming's 40th anniversary joint sweater for Desanto's national alpine skiing team, hoping to help Mr. Zou Shiming get extraordinary athletic performance.

Zou Shiming experience 3D interactive ski

Desanto, President of China, Mr. Liang Xiazhun presented a gift to Zou Shiming.

In the annual party, consumers can not only enjoy the latest and limited edition products of Desanto, but also have more interactive projects such as DJ, exquisite sweets, doll machines, Swiss skiing limited canvas and so on.

Site DJ

Carol, a well-known fashion blogger, wears a long style down jacket from "Seoul style".

Switzerland 40th anniversary long feather series

3D VR interactive ski

Desanto custom doll machine

Swiss ski 40th Anniversary Limited canvas bag customization

On the anniversary day,

The Pure Fitness fitness center, located on the 6 floor of the iapm shopping mall in Shanghai, held an indoor three minute physical training challenge. It took Desanto's classic sports events as a prototype. The Pure Fitness professional private tutor made 10 rowers, snowboarding machines and Watt bicycles for more than 10 challengers from the members of the. Each item has a challenge of one minute and a total of three minutes.

The Challenger went all out, and eventually the 6 best challengers got Desanto's professional training uniform.

Pure Fitness

Pure Fitness Challenge

Pure Fitness Challenge

Pure Fitness Challenge

Pure Fitness Challenge

Desanto Shanghai flagship store address:

Shanghai city trade iapm shopping mall L4-415

Pure Fitness address:

L6-616/7 layer of iapm shopping mall in Shanghai