Yue Mo Eurmor Dress Strictly Adhered To Light Luxury Quality Layout New Retail Apparel Industry

"Opening the wardrobe, lacking a piece of clothing every day" is the normal life of young people nowadays. This is not the shortage of clothes, but the lack of image and expressive power of texture and individuality.

Compared with the rich pursuit of material life in the past, the new generation of young people has demonstrated their attitude towards life through practical actions: pursuing individuality and paying attention to spiritual enrichment.

Strictly adhere to light luxury quality and enter the garment industry

The 2018 consumer trend report showed that 8090 consumption contribution continued to rise, and 90% preferred Internet new fashion.

At the same time, along with the trend of the upgrading of consumption structure, the retail consumer goods appear from the injection weight to the pursuit of quality improvement, consumers are willing to spend more money in exchange for the added value of products, such as brand, experience, sense of use and so on.

Clothing consumption accounts for a relatively heavy proportion in the consumption structure of female consumer groups. In the process of adapting to the upgrading of consumption, women gradually consummate their pursuit from quantity to quality.

Yue Mo Eurmor is selected from pure Australian Merino wool. The diameter of the wool is 19 microns in diameter. It is half the diameter of ordinary wool, only 1/4 width of human hair. It is the finest wool variety except cashmere.

Because the yarn is very thin, it can weave very fine but light and breathable fabrics, and the wool is naturally curly and full of tension. The clothing has high elasticity and warmth retention.

Plus Merino wool natural protein fiber characteristics, after touching the human skin will naturally bend, soft and delicate touch, such as the birth of the baby's hair, and there will be no itch to wear.

The garments made of merino wool fabrics are not only soft and comfortable, good thermal insulation, thin and thin, but also reflect the quality of luxury and superior products.

The new generation of women focus on the quality of garment, which is not only the improvement of fabric skin feeling, but also the more and more unique view of clothing style and design.

Yue Mo Eurmor clothing

The core member graduated from the Tokyo Institute of culture and clothing, Saint Martin College of art and design, has a good educational background in the field of costume design, and has strong judgement and control over the design style and trend. All the styles of clothing reflect the design concept of "texture is more important than style, and is more important than propriety".

The general understanding of light luxury is that the fabric quality, harsh craft and exquisite design matched with luxury luxury goods can guarantee the middle class's ability to consume.

Ms. CocoChanel once said, "light luxury has the greatest value in the smallest volume.

"Unlike extravagant pursuit of material comforts, light extravagance is more about the pursuit of a higher quality of life in the realm of material commitments.

Yue Mo Eurmor is adhering to the idea of allowing more young women to enjoy a high quality of life. Product development has always adhered to the quality and design of light luxury.

Layout clothing new retail online channel into Yue Mo Eurmor breakthrough

In 2016, the market share of online apparel retail accounted for 27.03%. According to the "China clothing Market Research Report" issued by Qian Xun consulting, it is estimated that in the next five years, the sales growth rate of clothing industry in China will be between 5-10%. By 2022, the revenue of China's garment retail industry will exceed 390 billion yuan.

In the luxury industry, influenced by digital media, consumers purchase 51% of the luxury goods in the online shopping platform.

Through the Internet platform, the clothing industry can carry out global merchandise sales, and its sales strength, sales efficiency and user experience are much higher than that of the traditional fashion retailing mode.

In the new retail trend of blue ocean, Yue Mo Eurmor has a new retail layout of clothing, relying on the strong strength of domestic Alibaba, which is the first to be on the brand Taobao shop. It is in season of autumn and winter sales promotion, and uses European and American Wind coats to detonate the winter clothing field.

Eurmor clothing will integrate simple, decent and high quality brand tonality into products. At the same time, insist on reasonable pricing and take the new retail sales express, so that every woman who pursues beauty and fashion can enjoy the high cost performance of women's peripheral products, so that "texture" and "appropriateness" become the new trend of women's fashion.