Hai Lan's Family's Net Profit In The Third Quarter Increased By 4.66%. Young People's Online Market Still Needs To Work Hard.

In October 29th,

Show that

Year-on-year

Attributable to shareholders of listed companies.

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By brand,

The main brand revenue increased by 3.97% compared with the same period last year, operating costs decreased by 6.53%, gross profit increased by 6.03% over the same period last year, while the revenue of AI rabbit increased by 55.52% over the same period last year, but the main business cost increased by 79.39% over the same period last year, resulting in a 9.78% decline in gross profit over the same period last year. St. Keno battalion closed down 10.68% over the same period last year, operating costs fell 9.56% over the same period last year, gross margin decreased slightly 0.6%, other brand revenues declined by 15.55% over the same period last year, and operating costs increased by 51.46%, leading to a decline in gross profit over the same period.

In this regard, Hai Lan's home said in the announcement that the main reason for the decline of other brands' gross profit was due to the adjustment of one store in the reporting period.

At present,

Behind the Hai Lan group, there are 7 clothing brands, including

Brand "love rabbit", cheap men's clothing brand "hundred clothes and Shun", business dress custom brand "San Keno", light fashion.

Brand "HLA Jeans", business men's wear brand "AEX", workplace women's clothing brand "OVV".

Recently, the "man's Wardrobe" Hai Lan's home is on sale in the US regiment.

And at the end of August, from

In the first half of the year's earnings report, the revenue was 10 billion 14 million, the growth rate was 8.23%. In contrast, the growth rate in 2015-2017 years was 27.16%, 8.98% and 7.06% respectively, and the growth rate was obviously slower.

Although income is growing, Hai Lan's home has always had a lot of goods in the warehouse.

From the earnings report, we can see that the inventory of Hai Lan's home has exceeded 9 billion, which is 7-8 times that of the seven wolves.

In order to get rid of inventory, Hai Lan's home had to open a new brand, "100 clothes and 100 Shun", and sold clothes in the warehouse at a low price.

One of the reasons why the growth rate is declining is that Hai Lan's home has been unable to make the online market dominated by young people. The total income is 10 billion, but the electricity supplier accounts for less than 6%.

As clothes become more and more difficult to sell, Hai Lan's home continues to introduce a cool home line -- Hai Lan's preferred life hall.

Compared with the downturn in the clothing market, household consumption will become a new blue ocean full of opportunities for fast fashion.