The Fashion Brand Search List Follows Gucci, LV And Supreme.

In the 2017 year Google (Google) fashion brand search rankings, followed by the famous Gucci, Louis Vuitton and Supreme after fourth, is a brand you may never have heard of.

If you don't understand it, maybe it is because Fashion Nova insists on not showing off, not going to magazines, or not.

2018-10-31 marketing activities, and even SEO (search engine optimization) such a most common way of digital marketing has not been adopted.

However, in the picture

On Instgram, the number of fans of Fashion Nova is as high as 13 million 600 thousand.

In the latest version of Piper Jaffray's latest version of the US youth consumption report released last week, Fashion Nova ranked sixth among the most popular shopping website rankings, ranking even higher than the famous brands such as Adidas and Forever 21.

So how did the fast fashion brand Fashion Nova, headquartered in Losangeles, suddenly come to the top?

From entity store to electricity supplier

Although Fashion Nova is now popular on the Internet, the brand actually started from a physical store.

Richard Saghian, the founder of the brand, opened its first Fashion Nova store in Panorama Mall in California in 2006.

Richard Saghian, born in California, helped her from her urine to her father's women's clothing store. She was impressed by the details of fashion retailing and laid the foundation for her future career development.

In 2013, Saghian began to notice that some online sites and their shops sell the same products, but the price is higher and the quantity of goods is more. Therefore, Saghian began to consider launching the e-commerce website. But at the same time, Saghian realized that it needed to find a way to guide people to visit the website. So it decided to attract customers to buy products from the website by selling photos of models and selling products on Instagram.

Eventually, Saghian launched its own direct selling website, Fashionnova.com, in 2013. After the launch of the website, only one weekend, all products were sold out.

In depth understanding of customer needs

The products are known as reality show star Kim Kardashian (Kim Kardashian) style. The main products are lady's tight dress and high waist pants. Most of the products are sold between $20 and $~50, and a small number of products are priced as high as $200.

In 2016, Fashion Nova launched a new series of Fashion Nova Curve for girls.

In June, the brand launched its first brand.

The series includes jeans, sweaters, short sleeved shirts, shorts, backpacks and so on. The price is within 45 dollars.

In an interview with the media, Saghian said he had applied all the knowledge he learned in the store to online sales. He realized that understanding the needs of customers is the driving force for brand growth.

Without the experience of pition from the entity retail era to the electricity supplier era, he would not have achieved such a success today.

Today, Fashion Nova has developed into a large scale electronic business platform, and there are 5 entity stores in southern California.

According to Saghian, Fashion Nova grew at a rate of 600% per cent in 2017 and was in a profitable State. However, he declined to disclose specific revenue.

KOL marketing in full swing

Now Instagram has become an indispensable online tool for Fashion Nova sales. In fact, the opinion leaders of this social software, no matter how many fans, are included in the marketing plan of Fashion Nova. Opinion leader marketing is still the most powerful marketing tool for Fashion Nova.

The famous Kardashian family's Kylie Jenner and Kourtney Kardashian, American famous rap female singer Cardi B, model Amber Rose and other opinion leaders and celebrities will dress themselves in Fashion Nova.

The photos were posted on Instagram to help promote the brand.

The cooperation between Fashion Nova brand and most opinion leaders is to provide free clothing for the latter as a reward for promotion, but when it comes to cooperation with some head opinion leaders, it will have to pay for promotional expenses, such as Kylie Jenner (Instagram fans number 117 million) and Cardi B (Instagram fans number 34 million 700 thousand).

Saghian has told the The Cut of New York Magazine (New York magazine) that since the 2016 cooperation between the brand and Kylie Jenner, a post of the latter could bring at least $50 thousand in sales.

Cardi B also admitted that Fashion Nova paid her $20 thousand a month, letting her wear the brand's clothes and publicizing it to fans.

A new series of cooperation between Fashion Nova and Cardi B is expected to be released online this month.

Fast up

Saghian likes to say he will soon.

It has become a "super fast fashion": Fashion Nova has many new 1000 products every week, and it only takes 48 hours to design and manufacture a new product.

After the products are produced, the photos of the models dressed in these clothes will be uploaded to Instagram quickly, which will make customers constantly repurchase the brand products.

The reason why Fashion Nova has such a fast supply chain capability is partly due to the establishment of cooperative relations between the company and several manufacturers of 1000, most of which are located in Losangeles.

Saghain said: "the diversity of styles is very important, because our customers will publish many brands on the Internet.

Photos.

We don't want girls to wear the same clothes to appear in nightclubs.