Hongkong Edition "Vogue" Will Not Appear In Digital Hands In 2019.

In October 29th, Cond Nast, an international journal publishing group, announced that its fashion monthly "Vogue" will launch the Hongkong version in 2019.

The Hongkong version of Vogue will also provide traditional Chinese magazines and bilingual websites. The Rubicon Medi, who has signed the license agreement, is responsible for publishing and the senior media Desiree Au will be the publisher.

The list of editorial teams has not yet been announced.

It is reported that

It will cover fashion, culture, art and lifestyle.

"My expectation for the Hongkong version of Vogue is to make it a magazine that contains Hongkong's creativity and personality," Desiree Au said. "We live in a faithful era of self expression and authenticity. The style of Vogue is to voice for modern women and help them express themselves."

Cond, Nast International president and CEO Jonathan Newhouse said: "Hongkong has always been a consumer attraction City, and also the center of luxury goods market in Greater China.

With the launch of the Hongkong version of Vogue, it will really become the first step in fashion.

Markus Grindel, managing director of Cond Nast International, believes that Hongkong has a mature media market and consumers, and naturally agrees with Vogue.

Hongkong is the twenty-sixth area covered by Vogue in the world. There have been 25 versions of the United States, Britain, France, Italy, Germany, Russia, Japan, the mainland of China and Taiwan of China.

Since the first version, the American version of Vogue, was born in 1892, the status of the world's first magazine with color photography to show fashion has gradually increased, and a large number of fashion photographers, fashion editors and models have been excavated. They are called "fashion Bible".

With the increase of regional editions, each version starts to embody its own unique style.

For example, the most influential and most famous American version of Vogue is controlled by the character Wintour Anna Wintour, which represents the most authoritative global fashion trend.

The Italy edition "Vogue" is good at embodying the exquisite and gorgeous of the local high fashion industry. It combines the strong artistic images to give readers a visual impact.

Nash, Kangtai, has gradually expanded its own magazine camp, publishing about 120 magazines in its more than 20 international markets, running more than 60 magazines and related websites.

Around 2015, Kangtai's Nash's publishing business was hit by digitalization.

Bob Sauerberg said in an interview that the revenue of the 2015 year group was over $1 billion. Although more than 20 magazines are still making profits, revenue has not increased since 2012.

The revenue of electronic business has increased by nearly 70% in the same period, but this ratio is still very small compared with other traditional media groups.

Former New York Times Fashion Critic Cathy Horyn commented Wintour as "she brings the most institutional and order to the group, but the biggest problem is that the outside world has undergone tremendous changes. Can Anna catch up with it?"

In October 2016, Jim Norton became the new chief business officer of Kangtai Nash group, marking the planned pformation of the group from a single publishing business to a diversified digital media group.

In addition to integrating the internal strength of enterprises, we must establish a data centric, system and cross brand sales team formed around the needs of users and readers, and develop new advertising products.

Next two years, about Nash, Kangtai.

It is often about layoffs and suspension.

In November 2017, it published a paper version of its young fashion magazine "TeenVogue", and laid off 80 people at the same time.

And for men's fashion monthly GQ,

"Glamour" and "Allure" and home life monthly "Architectural Digest" will be reduced from 12 to 11 each year. The delicious food monthly "Bon App tit" will be reduced from 11 to 10 each year; the fashion magazine W and travel magazine Traveler will be reduced from 8 to 8 each year.

Then, it stopped publication of its "Yue Ji Self" magazine, leaving only its WeChat public address.

These actions resulted in a loss of nearly $120 million in NASH in Kangtai in 2017.

The sluggish old business has also led to rumours of takeover.

In May this year, the guardian said that Apple Corp wanted to buy NASH in Kangtai, but the latter said, "we don't sell it!" but in August this year, the women's Wear Daily reported that the group was planning to sell three magazines in the 14 existing magazines: Brides, Golf Digest and W.

At the same time, in order to save operating costs, the company will also rent 6 floors of its 23 floors in the office of the world trade center.

Despite being in trouble, Nash is still looking for new content growth points in Kangtai.

Before the Hongkong edition of Vogue, in October 2017, Nash launched a cross platform publication "Them" for LGBTQ groups in Kangtai.

In early 2018, Nash issued a series of digital publications collection platforms called Next Gen Network and KOL platform "The Influencer Network" in Kangtai. The purpose is very direct, in order to attract advertisers to help them find talents and carry out activities.