Li Fu, The Founder Of LI.EVELYN STUDIO Brand And Independent Original Designer, "Women'S Greatest Excellence Is Independence, And Freedom Can Never Be Abandoned."

Create the inspiration source of LI.EVELYN STUDIO brand?

Our inspiration comes from an interpretation of the background culture of the strippers in 60s and 70s.

In fact, on the one hand, women want to say that women's rights are not only shown in all aspects, but also strong.

We feel that in the environment of a striptease girl, it is a kind of release that women want to survive but can not do.

How to improve brand identification in the future?

From the beginning of my brand to now, we always want to say, maybe your brand is slightly exaggerated with the ordinary brand than the ordinary brand, so it's a little bit more jumps, so I asked if I was very hard to do brand identification.

In fact, every time our products are run in with customers, now we can accept this exaggeration, and the brighter colors will be more, so we may get a product of feedback from customers based on satisfying their brand tonality.

In this way, there is no identification of what brand I must give to the brand. I feel that in every period, the culture that we want to carry is different, and what we express is different.

Brand audience?

In fact, we have made many attempts on the product line. At the beginning, the age level is relatively large, 30 to 45 years old, but we find that many customers are concentrated in 20 to 35 years old. They may be open to many things, but they may need to run in with them.

So, this thing can only be said that it is still groping, and it is not fixed, but sometimes like our pink series this year, sometimes there will be more than 40 year old customers, she will feel very good-looking, very young girl heart, this still depends on people.