Signing An Internship Contract With High School Stars New Balance Is Intended To Return To The Basketball Market.

Darius Bazely is by no means the kind of intern you often meet in your office.

He is 2.06 meters tall and his agent is Rich Paul, Lebron James's agent. He will get a place in NBA and pay 1 million dollars.

Bazely embodies young players' conventional personality.

In March, Baez, who was predicted by ESPN to become the No. 26 show in 2019, chose to decline the invitation from Syracuse University. He said he would play in the NBA Development League G-League and wait for the draft.

But recently, his agent announced that Baez will be ready for sports in the 1-3 months of 2019.

The "intern".

Bazely's three month internship involves marketing, digital social media, sports shoes equipment design and sports laboratory.

Not only does he have to prepare well with the trainer before entering NBA, but he also needs to learn basic skills and teamwork in order to adapt himself to the future team environment.

According to the New York Times, Bazely and New Balance signed a sponsorship of a pair of sneakers.

According to Ricci Paul, in addition to the basic cost of $1 million, Robezli entered the NBA and satisfied all the terms of the contract. He could get up to $14 million.

NBA will not let go of the high school players' election restrictions until at least 2022. The normalization of "one year's University election" will also lead to a decline in competitiveness of NCAA.

Now NCAA is in the vortex of corruption, and the corresponding rules reform has also been criticized.

In this case, many excellent high school players began to make other plans.

NBA also made changes at the right time, announcing that from the 2019-20 season, the development alliance will provide a Select (Contract) with a salary of 125 thousand dollars for a single season (5 months) for the elite players who have reached the age of 18 but have not yet reached the age of draft.

High school elite players can join the development alliance directly after graduation, meet the NBA draft conditions, and then run for election.

However, Bazely did not choose the above two options.

In an interview with New York Times, agent Rich Paul pointed out that joining the development alliance might increase the exposure of players in the eyes of NBA team coaches, but elite players like Bazely, who have no worries about NBA contracts, can completely apply their talents to other aspects.

Bazely and agent Rich Paul (right)

Although the impact of New Balance on NBA is hard to compete with Nike and other brands, the Boston based sports company is by no means lacking in deep ties with us basketball.

The origins of the Celtics can be traced back to the 70s of last century. Auerbach, the cardinal of the green shirt president, is the mentor of Jim Davis, the current chairman of New Balance.

The common pursuit of victory culture brought the two men together and gave birth to the close ties between Celtic and New Balance.

For this reason, Boston has also become an outpost for New Balance to return to the basketball world.

In June 19th of this year, New Balance joined hands with the Celtics of Boston to create a new training center for the latter, the Auerbach center, and renovate the local community basketball courts.

With the good relationship with Celtic, New Balance tried to sign Green Army forward Gordon Hayward in the off-season this year, and then restart the basketball department.

According to ESPN reporter Nick Paula, the target of New Balance also includes two League stars: CoaI, Leonard and Joel Nebid.

Since opening up the spokesperson strategy in 2009 and signing Matt Bonner, MLB player Curtis Grandsen and even supermodel Heidi Klum, new brun has worked hard to get rid of the label of "running brand" and enhance its international influence at a larger level.

In recent years, Xin Bai Lun has played a very important role in the field of professional football, in addition to sponsoring European teams such as Liverpool, Oporto and Bilbao.

R & D has also become the focus of its development.

With the winning of Baez Lee, who is expected to shine in NBA, New Balance's basketball strategy can start.

In February 2016, Canadian tennis ace Milos Laonich took part in the NBA all star weekend celebrity game, and New Balance basketball shoes briefly appeared.

But in

Research and development, New Balance has not yet revealed a clear trend: the company's official website basketball classification is still a blank.

Although Bonner has appreciated the comfort of New Balance shoes, in today's basketball shoe market, the "foot feeling" alone can not shake the deep-rooted brand structure.

On the other hand, breaking the inherent cognition of consumers' "Grandpa shoes" on their products is also a challenge for New Balance basketball shoes.

Bazely's "alternative" endorsement can help New Balance open a brand new and effective basketball marketing path, and provide another possibility for the current homogenization of shoes contract, only time can give the answer.