Okun Held The International Summit Forum Focusing On Brand Culture And Legal Protection

Recently, Okun International Summit Forum and 10th anniversary celebration held jointly by Okun international and Okun law firm were held at West International Trade Hotel.

The event is "

"The theme is composed of four parts: legal protection of intellectual property rights, legal financial services, new era AI and book publishing, excellent traditional culture and Sinology.

Zang Baoqing, Deputy Secretary General of the China Trademark Association, Wang Zhaofeng, President of the Xicheng District Lawyers Association of Beijing, director of the intellectual property research center of China University of Political Science and Law, Zhang Chu of the doctoral supervisor, President of the Beijing Intellectual Property Law Research Association, the former president of the intellectual Property Court of Beijing, Okun, Li Chuanwen, and other experts, scholars, industry elites and media reporters from over the country, attended the event for more than 400 people.

Ten years of hard work, Okun's outstanding international achievements

Zang Baoqing, Deputy Secretary General of the China Trademark Association, pointed out in his speech that trademarks and brands are the products of the development of the market economy and an important driving force for the development of the market economy.

After years of unremitting efforts, China has basically established a modern trademark law system that is in line with international rules and with Chinese characteristics, and has become one of the countries in the world that protect trademark intellectual property rights effectively and orderly.

The state adheres to the direction of market-oriented reform, pays attention to giving play to the positive role of brand in promoting competition, encouraging innovation and boosting development, and strive to create a good external market environment for the development of brand economy.

The government encourages enterprises to advocate consumers' respect for brands through brand competition, and jointly create a safe and secure consumption environment, and further release the consumption potential.

The state has continued to increase the protection of intellectual property rights such as trademarks, and the competent authorities have conscientiously implemented them.

"Trademark registration and use comply with the principle of good faith, increase penalties for trademark infringement, increase penalties for infringing acts, increase punitive damages, increase the amount of tort legal compensation and reduce the burden of proof by the obligee, thus further enhancing the protection of trademark intellectual property rights.

At the same time, the role of anti-monopoly and anti unfair competition in the maintenance of fair competition order is becoming increasingly prominent.

Zang Baoqing said: "since its inception, Okun international has been developing" business scope "on the basis of combining trademark and law with the core values of" learning, making progress and being willing to take responsibility ", and has won wide recognition, praise and trust from customers through its professional, high-quality and efficient legal services.

Okun international has registered trademark for world famous brand Bosideng, famous brand strong fighter, Jordan sports, ICKI and many other famous enterprises, and has successfully protected its rights. It has made remarkable achievements in the protection of well-known trademarks, the registration and protection of geographical indications and certification trademarks, and has made positive contributions to strengthening the brand awareness of enterprises and promoting the development of China's brand economy.

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Wang Zhaofeng, President of the Xicheng District Lawyers Association of Beijing, said in his speech that since the "Eighteen big", the party and the state have put forward higher standards for administering the country according to law, and all sectors of society have also invested more enthusiasm. The role of law in society has become increasingly prominent.

Okun's international trend has been in the course of ten years of struggle, constant exploration and innovation, and has made remarkable achievements.

In terms of intellectual property legal services, especially trademark legal services, it has provided quality services to all sectors of society and has been widely recognized by all sectors of society.

Professor Zhang Chu, director and doctoral tutor of the intellectual property research center of China University of Political Science and Law, delivered a meaningful word for the Forum: "Olympic spirit, willing to climb, sincere and friendly," the four words are "Okun's integrity", and the core value of business society is integrity. This is the secret of Okun's success.

He looks forward to the future of Okun international adhering to the moral principles, adhering to integrity and adhering to this core values.

Subsequently, Li Chuanwen, founder of Okun, made a comprehensive review and profound summary of the unusual development of Okun international in the past ten years.

He said that after ten years of development, although Okun international has made some achievements, there are still some shortcomings.

The ten year is a milestone, marking the beginning of Okun International's new starting point.

In the future, we will face more new opportunities and new challenges. Okun international will continue to carry forward Okun's international spirit and strive to create the next glories at the same time, "never forget the beginning of our mind, win the future together, and cheer up our sleeves".

Lu Ping, senior partner of Okun's law firm, said that since its inception, Okun law firm has always adhered to the "dedication code" business philosophy, adheres to the principle of standard practice, and always adheres to the principle of win-win cooperation of professional services and teamwork, providing quality legal services for the society, enterprises and individuals.

At the same time, Okun international actively participates in public welfare undertakings, and promotes public service. It is committed to giving back to society and undertaking social responsibilities, which greatly improves the brand effect and word of mouth effect of law firms.

Expert keynote speech on industry development

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During the keynote speech, the distinguished guests delivered and shared brilliant ideas and won applause.

Wang Degang, Secretary of the Party committee and President of Shenyang Deshi enterprise group, delivered a speech on the theme of "brand importance and development". He expounded the relationship between brand and mind, and the relationship between trademarks and brands, trademarks in enterprises, brands in the middle of consumers, enterprises should not ignore brands.

Only by setting up LOGO and trademark strategically can we have a broad future.

It is worth mentioning that Dai Wei, a branch publisher of the Law Publishing House, delivered a keynote speech on the topic of "block chain and the innovation of the legal service industry in the era of AI".

He thinks that Internet, big data and artificial intelligence will bring some great changes to the methods and scenes of our legal affairs. Block chains have been widely applied in the legal profession, and highly standardized, stylized and repeatable legal work can be replaced by artificial intelligence, because the strength of legal robots and artificial intelligence lies in memory retrieval and data analysis.

Then, Li Chun, founder partner of Guo Hao law firm, made a keynote speech around the "strategy management and management strategy of law firms". He believed that the three factors of strategy were ability, resources and effective allocation. The development of law firms should make more efforts and think more about strategy, and the core is: the strategy of independent existence, the strategy of independent development, the strategy of sustainable development and the strategy of sustainable development.

The chairman of the law and business research group of Peking University and the chairman of the French business group are highly focused on the keynote speech of "the path of innovation for growing firms".

He believes that the factors restricting the development of small and medium-sized law firms, one is that talent is getting more and more difficult, and the two is the difficulty of market development.

Wang Zhongde, a lifelong honorary management partner of Dacheng Law Firm, delivered a speech entitled "scientific management of law firms".

He said that the management of most of the law firms remained in the stage of experience management, and did not begin to develop in the direction of scientific management. The most important purpose of scientific management is to increase labour productivity.

Guwyn, partner of the United States based international law firm in Shanghai, analyzed the theme of "international intellectual property protection and the one way strategy".

He said that the climate in China and the world in the field of intellectual property rights is getting better and better, and Chinese enterprises are paying more and more attention to the protection of intellectual property rights.

He hopes to have more opportunities to represent Chinese companies in doing intellectual property work.

Dr. Cao Jing, director of the Jiangsu Ninghai Trademark Office, shared his experience with the guests attending the meeting on the topic "developing China's trademark and trademark law service".

She said that after many years of rapid development of China's trademark industry, the enterprise's self-protection awareness has been continuously enhanced. Meanwhile, the state has continuously increased its efforts to crack down and punish infringements through legislation.

She hopes that through unremitting efforts, she can do more practical things in the aspects of "malicious rush registration, hoarding registration, abuse of rights" and so on, making positive contributions to promoting the "standardization of trademark service, upgrading of services and the progress of trademark industry".

Professor Wu Huaidong, President and doctoral tutor of the school of Arts, Anhui University, said that the core strength of the brand comes from culture, values and humanistic spirit.

He expounded three points: first, the core strength of a brand comes from culture, from values and from the spirit of humanism.

Two, the force of law is rigid, and the role of culture is soft. The two must complement each other in order to play a regulating role in society and individual behavior.

Three, literature and culture guide people to pursue ideals and loftiness. Under the condition that material is more and more abundant, they must love literature and culture.

The chairman of the Beijing Intellectual Property Law Research Association and the former president of the intellectual property court of Beijing, Laplace, through the analysis of "internal and external ties of culture" and "legal protection of trademark brand", introduced the important significance of brand to enterprises and the healthy and sustainable development of the economy, and made a deep analysis of important issues such as intellectual property rights and judicial protection.

He believes that the brand is from inside to outside. If an enterprise wants to truly make a brand and make it more influential and achieve sustainable development, and then get the recognition of its customers and even the various industries in the world, we must always adhere to the "good faith" business code.

To truly and continuously do well an enterprise or a brand, the most important thing is morality and culture. The most important thing is that the quality of the product must be unique, which requires its own accumulation.

Zhang Yuemei, former senior examiner of the Trademark Review and Adjudication Board of the State Administration for Industry and commerce, delivered a speech on the theme of "promoting the sound development of trademark brands and the social responsibilities and influence of legal persons".

She said that at present, the importance of trademark protection and brand protection has reached an unprecedented level.

For every legal person, everyone should be awe of his own profession, start from trivial matters, strive to create a good environment for brand and trademark protection, create a good environment that can bring a good life, and never forget the beginning of the mind and the future of the road.

Professional Summit Forum on brand culture and legal protection

Since the eighteen Party's Congress, the Party Central Committee with Comrade Xi Jinping as its core has made a series of major plans to strengthen the protection of intellectual property rights: implementing the strategy of intellectual property rights, strengthening the use and protection of intellectual property rights, improving the incentive mechanism for technological innovation, exploring the establishment of intellectual property courts, improving the system of property rights, intellectual property rights protection, and promoting the pformation of scientific and technological achievements, deepening the reform of intellectual property rights and strengthening the protection of intellectual property rights.

As we all know, trademarks and brands are inseparable. Although the emphasis of the two is different, there is no essential difference between them in realizing the source of goods and guiding the consumption of consumers. Meanwhile, trademark brand is also a legal weapon for market competition, and it needs to be recognized and protected by law.

Therefore, this summit forum takes the two plates of "brand culture and legal protection" as the theme. Under the auspices of deputy secretary general Zang Baoqing, the distinguished guests invited seven guests to analyze the brand culture and legal protection from the different angles of trademark and brand respectively.

The president of the Beijing Intellectual Property Law Association and the late president of the intellectual property court of Beijing said late at the forum that the state has always attached great importance to the judicial protection of intellectual property rights. After so many years of development, especially in recent years, this aspect has attracted worldwide attention.

There will certainly be greater development in the future, and we will continue to substantially improve the level of protection of state intellectual property rights, continue to intensify efforts to curb infringement, crack down on infringement and counterfeiting, and continue to substantially increase the amount of compensation for damages, not only for civil and administrative responsibilities, but also for criminal accountability.

Su said that comprehensive management should be carried out to form an effective network of intellectual property protection.

In order to enhance the level of intellectual property protection and promote the establishment of a business environment conducive to promoting a fair and honest business, we can enhance the effective judicial protection for the national innovation driven strategy.

At the level of judicial protection, we should pay attention to the consistency of applicable laws, that is to say, the unity of law enforcement.

"In implementing the judicial policy of the high court, we mainly focus on strict protection of judicial leading, classified treatment and proportionate balance.

When it comes to sharing the theme of judicial protection of intellectual property rights, he said that first of all, we should enhance the protection level of our country's intellectual property rights on the basis of existing ones. Secondly, we should implement comprehensive management to form an effective network of intellectual property protection so as to achieve a comprehensive network coverage.

If the standardization and rationalization of the legal level is a powerful guarantee for brand development and brand culture construction, administrative supervision is a powerful starting point to ensure brand building within the scope prescribed by law.

Hong Libin, director of the market supervision and Administration Bureau of Taihu City, Anqing, Anhui, has made an opinion from the administrative supervision level. He believes that the brand and trademark of an enterprise are an important part of the enterprise culture. As the main Department of administrative supervision, the market supervision and administration bureau is also the main department to implement the trademark and brand development strategy. On the basis of constantly improving the mechanism, optimizing measures, closely publicizing, cultivating and protecting, it will play an important role in vigorously implementing the brand development strategy, promoting pformation and upgrading, promoting economic development, and striving to build brand building with brand development strategy.

Hong Libin pointed out that the market supervisory authority should take service as the leading factor to help enterprises create famous brands, thereby enhancing the visibility and influence of enterprises. At the same time, we must maintain a fair and fair market order, strictly investigate and punish the enterprises' goodwill and trademark infringement activities, protect the legitimate rights and interests of enterprises; in addition, we should also strengthen the main responsibility of enterprises, take quality as the lifeline of enterprises, and serve as the market supervision department, and guide enterprises to be honest, trustworthy, law-abiding and create good market reputation, so as to enhance the brand culture of enterprises.

"First, the market supervisory authority should take the service as the leader, help enterprises create famous brand names, thereby enhancing the visibility and influence of enterprises. Second, maintain fair and fair market order, investigate and punish the business reputation and trademark infringement act according to law, protect the legitimate rights and interests of enterprises; third, strengthen the main responsibility of enterprises, take quality as the lifeline of enterprises, as the market supervision department, we should guide enterprises to be honest, trustworthy, law-abiding, and create good market reputation, so as to enhance the brand culture of enterprises.

"In his speech," Hong Libin said.

Brand construction needs to rely on the supervision of the administrative department, but more needs to be developed by itself to improve the brand construction.

Wang Zhongde, the lifelong reputation management partner of Dacheng Law Firm, shared the topic of knowledge sharing and brand protection. He said that brand lawyers + brand service products, which are the main tasks of the internal brand building of the law firm, and the external brand construction of the law firm is mainly popularity and reputation.

"A common problem in law firms is the problem of knowledge sharing. It is difficult to solve the problem of knowledge sharing. If a partnership law firm wants to get long-term development and establish a brand mechanism, it is necessary to form a community of interests on the basis of partnership, and it should be based on resource integration, resource sharing and optimal allocation of resources.

When the law firm truly realizes knowledge sharing and resource sharing, it also needs to protect the brand service of the brand lawyer.

"Wang Zhongde said when he shared the theme of brand building.

When products are served by law, they often fail to integrate resources, share resources or even optimize the allocation of resources because of their internal interests.

Wang Zhongde also said, "when the law firm truly realizes knowledge sharing and resources sharing, we must protect the brand service of our brand lawyers.

This is a double-edged sword.

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Cao Jing, director of the Jiangsu Ninghai trademark office and Mr. J.D., said before that some enterprises would say that only when they developed to a certain stage did they need to build their cultural brand. In fact, on the first day of their birth, the brand culture came into being, such as the founder's idea and vision.

Culture is external and needs to be supported by internal things. Brand culture can not be hollowed out, it should not only emphasize culture, but also rely on the essential quality of enterprise products or services.

"From the beginning of the establishment of the enterprise, the brand culture also came into being.

When the enterprise develops to a certain stage, it needs to extract the essence of the brand culture and release it as the spirit of the enterprise, thus forming a higher level management tool.

"Cao Jing talked about the construction of brand culture." the construction of brand culture needs cultural assistance, but the most fundamental thing is to rely on the essential quality of the product or service of the enterprise.

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The topic of the forum is closely related to the pulse of the times. It analyzes from the different angles of brand culture and legal protection, and interprets the brand new understanding from the professional perspective of brand and trademark.

As for how to make the brand bigger and stronger, Wang Degang, the party secretary and President of Shenyang Deshi group, has his unique understanding.

Wang Degang elaborated from the perspective of brand operation.

He said that every enterprise has its own brand, so we must carefully protect and develop our brand.

Enterprises must constantly make good products to do good deeds and good deeds, build up upward and good corporate values, and be responsible to consumers. Then our brand will become bigger and stronger.

At the same time, after the establishment of enterprise values, we must constantly allocate resources, all products, all enterprise values, and all enterprise price systems all revolve around the brand, so that the brand is constantly placed in the minds of consumers.

Careful care and development of their brand, brand in the minds of consumers.

This is the bottom line for Wang Degang to make the brand bigger and stronger.

"Good product quality is the primary foundation, and all kinds of systems under brand enterprises should be established and perfected.

Under the premise of being bigger and stronger, after the establishment of enterprise values, we should constantly allocate resources and allocate resources to a rational place. Only the brand is launched. All products, all enterprise values and all enterprise systems are all revolved around brands, and brands are in the minds of consumers and responsible for consumers.

"Wang Degang said.

This "consumer cognition", from a globalized perspective, should not have a geographical scope.

It is an inevitable trend for a brand to become stronger at home and to the world.

Okun, director of the intellectual property research center of China University of Political Science and Law, and Zhang Chu, a senior consultant at the international law firm of Okun, said that for the internationalization of brands, relying on traditional media mode is not the best choice.

Zhang Chu analysis said: "the Internet itself is internationalized, especially in recent years, the popularity of social networks has rapidly spread all over the world. In addition, the development and application of Internet big data technology is becoming more mature. Intelligent user positioning methods will play a multiplier role in the internationalization of the brand.

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Okun international founder Li Chuanwen also shared his understanding of brand culture in the forum. He said, "brand culture is a very big topic. From my point of view, if I concentrate on the study in the field of culture, my cultural level will reach a higher level to explore the topic of brand protection and legal protection.

"Li Chuanwen said," the essence of culture is not only internal, but also external and internal and external integration, which is the essence of brand culture.

Just like our Okun international adheres to traditional culture, it also insists on soft culture, soft assets, soft power and so on. It is very important to strengthen both inside and outside, protect our brand and start from the most basic aspects of culture and law.

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The forum takes "brand culture and legal protection" as the starting point, and takes the brand development policy trend analysis, intellectual property legal protection, brand culture dissemination, brand spirit pmission as the object of action. It has created a leading edge and exchange platform for Chinese enterprises' brand culture construction and brand legal protection, and has pointed out a preliminary direction for the future development of brand culture and legal protection.

After the summit, the Okun international 10th anniversary celebration dinner was unveiled.

At the dinner, the launching ceremony of the "Okun international global brand alliance" was held.

It is reported that Okun international global brand alliance takes the principle of "common principle, mutual assistance principle and mutual benefit principle" as its keynote. The members of the alliance abide by the nine words of "abide by the rules, emphasize the agreement and oppose the false", and work together to create a platform of "respect, humility, understanding and compassion".

At the dinner, Okun law firm's outstanding lawyer award 2017-2018, Okun international 2017-2018 excellent strategic partnership award, 2018 Okun International Business Partnership Award and Okun international 2017-2018 outstanding staff award were also presented.