Policy And Demand Double Good, Sporting Goods Industry Ushering In New Development Opportunities

General situation analysis of sports goods industry

It is an important part of the sports industry, including sports equipment and accessories manufacturing, training and fitness equipment manufacturing, ball manufacturing, sports protective equipment manufacturing, and other sports goods manufacturing.

With the increase of the income level of domestic residents, the demand for domestic sporting goods market has increased rapidly. Meanwhile, the scale of domestic sporting goods exports continues to maintain steady growth, and the scale of domestic sporting goods industry is expanding.

Statistics on classified products of sporting goods

Operation of sports goods industry in China

According to statistical data released by the prospective industry research institute, "sports goods industry development prospects and investment strategic planning analysis report", in 2018 1-4, the main business income of China's sporting goods industry was 43 billion 510 million yuan, an increase of 5.5% over the same period last year, and the total profit was 1 billion 900 million yuan, representing a year-on-year decrease of 17.7%.

Data show that in the past 2013-2017 years, the income and profits of China's sporting goods industry have been increasing. The average annual compound growth rate in five years is 7.64% and 9.37% respectively, and the growth is very fast.

2018 1-4 month

The value of export delivery accumulated 17 billion 290 million yuan, an increase of 3.2% over the same period last year.

This year, with China's sporting goods enterprises expanding overseas markets, China's sporting goods exports will maintain steady growth.

In the 2013-2017 years, the delivery value of sports goods industry increased from 52 billion 30 million yuan to 56 billion 870 million yuan, with an average annual compound growth rate of 2.25%.

In 2017, the main business income of China's sporting goods industry reached 148 billion 490 million yuan, an increase of 6.3% over the same period last year.

With the support and guidance of national policies, the sporting goods industry is expected to achieve rapid development.

It is estimated that the scale of China's sporting goods industry will reach 181 billion 700 million yuan by 2020. It is predicted that by 2022, the income scale of China's sporting goods industry will exceed 200 billion yuan, reaching 200 billion 514 million yuan.

Subdivision market demand expands

With the improvement of policies and people's sports consumption demand, the development of sports goods industry will enter a new era.

Sports brands aim at different types of consumers' needs, and expand the specific ones.

Such as children, women sporting goods, etc.

Running as a popular sport, the demand for running products has increased rapidly in recent years.

The emergence of intelligent sports products

Under the upsurge of nationwide sports and fitness, more and more people join in the movement.

The development of the sports industry in the future will constantly upgrade the sports experience with the strength of science and technology, such as smart wearable, intelligent football,

Intelligent treadmills, intelligent fitness equipment and other equipment will usher in explosive growth.