Shandong Ruyi's Light Luxury Group SMCP Engine Slows Asia's Slowdown In North America

　　 French luxury luxury fashion brand Sandro and Maje parent company SMCP SAS (SMCP.PA) The active expansion of the North American market has made the region the fastest growing market in the three quarter, while the Asia Pacific region is slowing down. 。

In the three quarter, SMCP SAS sales rose by 13.8% to 247 million 700 thousand euros. Excluding the exchange rate effect, the increase was 14%, slightly lower than 15.2% in the two quarter. Management continued to maintain a fixed annual growth rate of 13% in sales and a fixed annual performance target of 17% adjusted EBITDA profit margin.

Some of them benefited from the low contrast base of the same period last year. Americas achieved strong growth of 41.8% in the three quarter. During the period, the group opened Maje flagship store in Manhattan, New York, and added branches to Sandro and Maje in Vancouver. Moreover, North America is the most permeable market for SMCP SAS digital sales, and online sales of luxury department stores such as brand websites and Nordstrom, Saks Fifth Avenue, Bloomingdale and s share a total of 1/4% revenues for the Americas.

The Asia Pacific region's growth rate plummeted from 47.7% in the two quarter to 31%, and the group's performance in the earnings report was in line with expectations. CEO Daniel Lalonde also spoke at a conference call after earnings. Chinese Market It is still healthy, and the group has no effect on the consumer spending in the region. "We have just opened a store in twenty-fifth cities in the market and are now in the process of establishing a sales network and brand awareness," Daniel Lalonde told analysts. He believes China has great potential in the short term, medium term and long term.

European sales recorded a growth rate of 13.9%, with double-digit growth in the four major strategic markets in the UK, Germany, Italy and Spain. The largest market for French local sales was 89 million 600 thousand euros, basically flat in the same period last year. The group pointed out that the French apparel market fell by 6.5% in the three quarter, and the performance of SMCP SAS meant that its market share increased significantly.

Maje sales increased by 20.6% compared with the previous year, excluding the exchange rate, while Sandro and Claudie Pierlot Pierlot gained 10% and 10.1% respectively. During the period, the group opened 32 direct outlets, accounting for 21 of the Asia Pacific region. By the end of the quarter, the total number of stores in Greater China has reached 153, compared with 482 stores in the French market.

Daniel Lalonde reveals accessories and Men's wear Category and digital channels, the three major strategic growth levers, now account for 14.3% of the group's revenue, while four years ago they accounted for only 2.3%. In the three quarter, the penetration of digital income increased further in the first half of fiscal year.

SMCP SAS (SMCP.PA) jumped 4.6% to 21 euros early on Tuesday, then turned down, with the most in the late 5.1% to 19.06 euros, which has been following since October. Luxury goods The trade volume has fallen by 18.5%, and its market value has fallen to about 1 billion 460 million euros.

As of October 30th, Shandong Ruyi maintained its position as a controlling shareholder of SMCP SAS (SMCP.PA) by 53.9% share holding, holding 6.7% of its founder and management, and the rest being a free circulation share.