Yin Man'S Jitter Played The First Time To Reveal The Secret Of Jitter Operation.

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In October 30, 2018, the official voice of "Vwin blue attraction" was held in October 30, 2018. The 2018 jockey blue V ecological conference, with the good development trend in the vibrato ecology, was invited to attend the conference by Vice President of Hui Mei Group, which represented the Yin man brand. As a guest speaker, it was the first time to share the methodology of the successful operation of the brand name of the Yin man tremble.

Precise content label unified content tonal

Persistent accumulation of jitter, loyal fans

With the development of mobile Internet, users' habits of media usage have been changing, and the whole network traffic has been continuously broken down and redistributed.

Therefore, keeping pace with users' footsteps and grasping important channels to communicate with users has become the best choice for brands.

And trembling is undoubtedly one of the most effective link channels with modern people.

Data show that as of June this year,

The number of Japanese live users has exceeded 150 million, of which 24-30 of the main consumer groups account for more than 40%, the platform strength can not be underestimated, and gradually evolved into a phenomenal "goods carrying weapon".

Observed

In March 2018, he took the opportunity to join the army of jitter.

In fact, this time is not very early in the strict sense, but Yin man can become a rising star. He stands out from a large number of clothing people and brand numbers, which is separated from his precise "content label" and unified "content tonality".

Qu Jing introduced that after making trial and error for several stages, he decided his content label was "

Related tips.

Therefore, the brand name has always been the keynote of sharing dry goods with small skills, and extends a variety of topics such as clothing, clothing and clothing.

"In a unified style, we have to achieve the diversity of content, because only by constantly creating new traffic entries can we harvest a lot of fans' attention and traffic pformation."

Qu Jing said.

You can see that in the home page of the EMMAN brand number, more than 1 million 300 thousand videos are designed to teach users how to play double bow.

In the commentary, a lot of inquiries, interactions, and evaluation of dress purchase links have been made, so that users can grow grass products in their study, which greatly contributes to the accumulation of fans.

In terms of content tonal, Yin man is continuing to establish standards.

On the one hand, they create distinctive personalities, specifically for fixed shooting models, creating signboards, and personifying comments and replies in the background; on the other hand, they focus on the construction of scenes and atmosphere, ensure the unity of pictures, and embellish the quality of Yin man's tone and tone into the video.

Optimizing user experience and strengthening operational thinking

Create short video marketing positions

The vigorous emergence, unified and professional image and quality content output of short videos are

The development has laid a strong foundation. At the same time, Yin man is also using operational thinking to gradually explore the commercial value behind the huge flow.

First of all, they take the initiative to draw user profiles and create high-quality content at the core of user needs.

"Short video marketing should change from simple brand promotion to user talk."

In the view of Qu Jing, users need experience. Therefore, they draw their own user profiles through various dimensions, including gender, age, user behavior, user sharing, activity and so on. Based on these information, they push back their topic selection and optimize the user's viewing experience.

Secondly, they actively open up all platform traffic, rely on the linkage between the platform and inside and outside, gather seed users and drive new fans.

Not only that, they also train the team's selling consciousness.

In addition to the most basic knowledge of products, the team also needs to keep pace with the operation of goods and activities, and tailor the content of the selection according to the characteristics of the product, increasing the intensity of planting grass.

Long time efforts and accumulation also made the brand number frequent in the course of operation, and the number of millions of videos was broken by one hundred thousand. At the same time, it also contributed to the two-way diversion of jitter to shops.

Looking back on the operation process in the past few months, Qu Jing said with emotion: "the main purpose of short video marketing lies in how the brand can use the outlet channel to add new user groups and revitalize old fans, overlay brand exposure and produce real business value."

Future,

It will continue to deepen the field of short video, diversify channels, dig deeper into user preferences, pry up fans with high-quality content, let the relationship between brands and fans closer, and rely on short video channels to open up their new business models.