Driven By Multi Brand Strategy, The Company Has Achieved 8 Consecutive Quarters Of Positive Growth.

The third quarter earnings report released by Song Li Si showed that in the 9 months ended September 30th, the group's business income increased by 25.87% to 1 billion 736 million yuan, and its net profit rose to 32.65% yuan to 268 million yuan. In the third quarter, the net profit of single quarter to mother rose 33.21% to 107 million yuan, and grew steadily for the 8 quarter.

In recent years, it has developed from a single brand to Ellassay, a senior Chinese women's wear brand.

Brand Laur e l, American light luxury brand Ed Hardy, French designer brand IRO, American designer brand VIVIENNE TAM, Belgian designer brand Jean Paul Knott six brands of multi brand.

Group.

The report shows that the new brand revenue of the group has exceeded 50%, making it a new growth point for the group.

IRO business income increased by 54.55% to 412 million yuan, Ellasay operating income grew 9.8% to 711 million yuan over the same period last year, Laur l l business income increased 20.30% to 76 million 453 thousand and 200 yuan, Ed Hardy series brand revenue increased 20.82% to 380 million yuan.

Xia Guoxin, chairman of the company, said that although the domestic consumption environment is affected by some factors, the development of the enterprise depends on itself. For the prepared enterprises, the poor market environment is the opportunity of low cost expansion.

He said that the group structure has been set up, and the multi brand operation strategy has given the brand sufficient resources support.

In addition, the group has increased investment in brand design and research in recent years, and has kept its brand independent R & D capability steadily improved.

In the 9 months ended September 30th, there were 80 new stores opened by the company, and 47 shops were closed, and the total number of stores increased from 533 at the end of 2017 to 566.

After the accession of Jean Paul Knott,

The pace of opening stores is expected to accelerate further.