Potential "Martial" Limit! 2018 Wuhan Fashion Week'S Behind The Scenes

In the autumn of October, Wuhan became the most fashionable IP of the design capital.

Grand opening in red T fashion and creative District

Series of activities, amazing Jiangcheng.

On the 5 day, 22 brand exhibitions and famous boutique exhibitions at home and abroad have been put on display, which has shown boundless vitality and new attitude for China and even the world fashion circle.

Ingenuity, fashion is beautiful and picturesque.

For the first time, the "Yellow Crane Tower" moved to the show ground to highlight the opening ceremony of the fusion of tradition and modernity; the famous international design masters and the original design of Wuhan's new brand show; the closing ceremony to witness the bright night of exclusive Wuhan fashion power.

This annual event has become the fashion name card of Wuhan. With many years of development, Wuhan fashion week has become the top of China and foreign countries.

Professional publishing platform and original designers promote the image, display creativity and spread the popular international stage.

From "Lake" to "bridge" and then to the "Yangtze River", the symbol of Wuhan has been displayed in the most "Wuhan" under the historical precipitation of "Yellow Crane Tower".

The combination of local and international, inheritance, integration and innovation has made this fashion week more brilliant.

Let's start with the opening ceremony.

At the opening ceremony of the fashion week's main show, the Yellow Crane Tower, with its ingenuity, hidden in layers of mountains, nestled in the murmur of the Changjiang River, as the lifeline of retrospective fashion has been inherited so far, the Millennium Wuhan fashion heritage is also being developed.

At the same time, the elaborate dance effect not only describes the cultural style of Chu CHO, but also cleverly uses the combination of architectural aesthetics and streamline art. The lights are like dreams, scenes are fantastic, and the feeling of fashion and future is full of burst, which is intoxicating.

Similarly, Tang Guanyi, the representative of the Han style women's wear, who opened the grand opening of the opening ceremony, brought the "everything new" HONRN2019 spring and summer new show to the world. It is full of natural spiritual elements and will break the tide of restoring the ancients and the new trend to a new height.

Similarly, Wuhan fashion gentleman "Yu Da Hua 1919" interprets "man's awakening" with the design style of "classic, responsibility, inheritance and enterprising". The hundred years of fashion precipitates the ultimate awakening at this moment.

In addition, Zhang Zhaoda, the designer of China's Golden Summit, joined hands with hundreds of models to prepare the "Jiangcheng show" specially designed for Wuhan. The series of traditional Chinese crafts with the characteristics of Jingchu culture, such as Chu embroidery and bronze patterns, also showed the most magnificent fashion totem in Jingchu culture.

Different from past Wuhan fashion week, the two Wuhan fashion pioneers of Yu Dahua 1919 and red people fashion group really presented the most fashionable new product of Wuhan to the opening ceremony, which brought a wonderful scene to all the audience.

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Let's talk about the closing ceremony.

Wang Yutao

"Carefully watch the pure, appreciate the beauty of life"; the independence and elegance of FORELE in Wuhan fashion, the Italy fashion designer abriele Staccioli's high fashion brand RTMO RICCO embodies the Western luxury and Oriental soft elements.

Jinding designers, Wuhan new designers and international top designers are amazed by the integration of Chinese and western, becoming the super core of Wuhan's fashion power to the world.

In addition to the October 21st and 22nd's brand show, the Wuhan people are particularly inspired by the integration of the local fashion history and the innovation of the times.

For example, Luo Fanxi, designer of the fashion week in New York, her RUN BOY RUN is perfectly integrated with the street elements and the retro prints, and the design is super bold; Du Mu's "MUZEDU" has a keen sense of fashion and a unique design concept in her works; plus "TRILLTINT Hua Jing", "Habitat Chen Jiao", "floating life and dream Liu Zhengxin", "LI.EVELYN STUDIO Lee Fu", "F/FFFFFF Ceng Chao", "EYM Huang Li Yong", six native designer's various forms of design performance, which makes people feel that Wuhan's new fashion force is awakening and upgrading all over the line.

Bold attempt, inheritance, innovation and integration

As a city of design, Wuhan has no expectations for fashion industry before.

Ardent hopes and strong support have also been fully reflected in this fashion week.

Especially in the exploration and research of new brand, new technology, new industry, new concept, new creation, and the excavation, inheritance and development of Wuhan's local traditional fashion culture, it is most vividly reflected.

For the clothing trade industry, the current trend seems to be no longer just a popular color and style. Heritage and innovation have become the biggest trend.

This is a notable feature of the local clothing trade industry, which has been subjected to the impact of fast fashion brands and the diversion of e-commerce.

Fortunately, from this fashion week, we can see that Wuhan has taken a step forward.

The forefront of the wave.

In order to have a perfect interpretation of this wave, the Wuhan fashion week has made great efforts from the beginning of the warm-up period.

For example, "fashion ICON 1000 people's war", through the lens of the photographer gathered 1000 fashion faces, expressing 1000 fashion attitudes, showing a different fashion Jiangcheng.

The little brother in the street, the little boy with the sexy avant-garde, the little sister of the two Yuan Meng Da Da, Zhi Wenqing, the God of the cold store.

All kinds of tide male tide female, reflects a different big Wuhan fashion silhouette.

For example, "

"Across the two sides of the Yangtze River, three landmarks and business circles to show the other side of Wuhan.

The 5 day bus tour covers three towns in Wuhan, across the Yangtze River, from landmark to business circle, from universities to scenic spots, and to build 2018 Wuhan fashion maps from all angles and angles.

The other side of Wuhan's "CBD fashion show" finds the other side of the workplace as Wuhan's "new heart" based on "Central China, facing the world and serving the whole country".

CBD presents a fashion show with the core of the workplace, which is the most beautiful subway station in Asia. The blue dome makes the designer's work shine brilliantly.

The show doesn't stick to T, fashion is not limited to form.

Wuhan fashion week will bring fashion to everyone, a landmark show in the city.

The new form of fashion in CBD makes fashion sound for the city.

For example, the static exhibition of Wuhan's fashionable past and present.

This static exhibition, named "Wuhan view fashion exhibition", tells the story of the designers and fashion brands behind the evolution of Wuhan's fashion history. With the curatorial + aesthetic art + fashion show as the main body of expression, it traces back to the hundred years of changes in Wuhan's clothing industry, and also shows the international fashion of Wuhan closely following the times.

At the same time, the smart VR live mirror with live Taobao online live, Unicom online and offline, with a very participatory interactive experience, let the new business model fall deep into the ground, and continue to explore the new "show is to buy" experience closed loop.

Of course, "memory Wuhan" oil painting exhibition.

This oil painting exhibition shows more than 100 oil paintings created by famous Chinese and foreign artists. It combines the Wuhan international fashion week to show Wuhan's culture and art from more dimensions.

The overall layout, the most promising fashion future.

From the sixth world fashion academy invitational tournament, the final competition of the youth designers competition and the successful convening of the 2018 fashion week of Wuhan China fashion industry summit, we can see that the responsibility and significance of Wuhan fashion week has become more profound.

It is no longer just a fashion show, but also a business card to promote local fashion brands and promote the development of fashion industry. It is also an international display platform for Jiangcheng fashion design results and original designers hatching.

In the competition, we saw the creative design and fashion attitude of the cutting-edge designers. We also saw the recognition and excavation of the fashionable background of Wuhan by the famous designers who have been famous for a long time.

These young and bold design forces and mature and intelligent design groups, like a huge loudspeaker, make Wuhan's fashion voice beyond time and distance restrictions.

It is foreseeable that the future of Wuhan's fashion industry will be promising.

In addition, on top of the forum held by the Wuhan Convention Center, distinguished guests, industry design experts, business partners and media representatives gathered in the keynote speech and big coffee dialogue, using various classic cases and latest fashion theories at home and abroad to offer suggestions for the development of Wuhan's fashion industry.

With the pformation and upgrading of the domestic garment industry, the change of the commercial terminal environment and the continuous updating of Internet interaction means, we have seen the feasibility of brand building and communication promoting the growth of designers and the development of enterprises. We have seen the importance of developing the fashion industry as a breakthrough to help build the central fashion capital.

The forum not only carried out the signing ceremony of the signing ceremony of the representatives of the national buyers and the new designers of Wuhan, and the signing ceremony of the fashion sports representatives and the Wuhan Design Institute of engineering, but also responded positively to the plan of the "municipal government to return to the Han Dynasty" and the service industry leading talent strategy.

A large number of front-line investors, entrepreneurs, entrepreneurs, designers and senior managers in the fashion industry in Wuhan and the fashion investment and brand innovation industry from Wuhan have gone deep into the theme of the "fashion nest plan landing", presenting the forefront trend and development trend of the investment and acquisition and innovation of the fashion industry.

The key word of the fashion nest project is "outside the inside help".

It can be invited by Hubei Institute of Fine Arts and Wuhan Textile University to bring designers, entrepreneurs, entrepreneurs, designers and senior managers to major brands abroad to return to the mainland through the platform of Wuhan fashion week, design talent introduction and enterprise capital to promote industrial upgrading.

At the same time, the fashion nest project is built on the ground, the red T creative center set up the fashion nest, and carries out personnel training, forum, fashion show, investment and financing, and so on. Fashion drives the core of urban development.

To support local designers and enterprises through government support and industrial linkage, we find buyers through fashion week's platform resource sharing, so that brands and designers can find investment and build China's most influential fashion investment platform.

The development of the fashion nest plan indicates that more excellent designers come to Wuhan. The fashion power of Wuhan will be full of unlimited driving force.

Perfect show, behind the scenes they are building.

For the team behind the scenes, whether it is a lot of tedious work from pre planning to late follow-up, or the design and arrangement of the opening ceremony and the details, or the communication and arrangement between the models and designers, even the invitation of the guests and the media, and the preparation of the contest forum, all are painstaking and meticulous.

In particular, on-site management, the five day fashion week ring link, orderly rhythm and tension, requires a lot of manpower and material resources to run and maintain.

As the executive team of this big fashion event, high quality and high quality activities are rigorous and demanding, only to pursue the most perfect results.

The size of a link needs to be put in place, which requires communication and planning.

And the way to achieve the same goal is to keep brainstorming, keep pushing and reinventing.

Site problems, brand problems, scheduling problems and personnel problems are particularly complex in the tight schedule of big shows, big competitions and forums.

Each year's fashion week is not only a theme, but also a breakthrough and innovation in every detail.

For a team, it means not only from scratch, but also from scratch.

In order to ensure that the final activity is not wrong, all the links will be previewed ahead of schedule.

Perhaps behind the models, the behind the scenes team has more contact with T.

Before the big show starts, the whole team is the busiest time. Even if there are only a few lights in the showroom under the deep night, people at all posts need to discuss over and over again.

The major media that participated in the report brought harsh scenes. Many fashion lovers in the fashion week brought the warmest anticipation. The brand companies that participated actively brought the most satisfying works, and the famous designers and cutting-edge power also hoped to gain more recognition on the stage with their own efforts.

People who do not experience fashion week are imagining the high pressure and heavy burden.

A young and vigorous team is always fearless of challenges, whether it is preheating planning, stage effects, model make-up and modeling, props, designer costumes, music and guests on-site effects. This team is working hard to create the best results.

In the show, 5 days, 22 brand designer works, 1 Summit Forum, 1 designers competition.

During the fashion week, the number of people participating in fashion week was 30 thousand, attracting 7800 people to watch the show, and 70 million people were deeply involved in the radiation. This led the 200 media in China to report the event in turn. The number of live online breakthroughs was 37 million times, with a total exposure of 660 million times.

It can be found that fashion week has been attracting the attention of the whole city and even the world's fashion lovers to the development of Wuhan's local brands in the most fashionable and fashionable way of Wuhan.

At the same time, fashion week has made efforts to promote, trade and exchange for brands and designers both at home and abroad. It has promoted the rise and development of Wuhan's local brands more rapidly, and brand building has become an integral part of the development and upgrading of Wuhan's fashion industry chain.

We believe that with the fashion week going to the world, there will be more and more local fashion forces in Wuhan.

The future of Wuhan will surely become the most brilliant part of the international fashion platform.